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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. However, this is not a universal rule.

Practice 240
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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based Nonprofits often use this study to benchmark their own online activities and fundraising ideas. One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. percent to 4.5

Rate 235
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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking.

Action 259
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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Some of the most effective online fundraising strategies happen when you dig into your organisation’s data and understand who your donors are, and how they came across to you. . Data should inform and optimise your fundraising strategy , and attribution is a simple technique you can use to really help you get it right.

Donor 285
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Solving the Donor Retention Rate Issue: The Case for Creating a Board-level Donor Thank You Committee

Bloomerang

Do you know your organization’s donor retention rate? According to the Association of Fundraising Professionals’ 2020 Fundraising Effectiveness Project (FEP), only 43.6% Because according to the FEP, the 2020 repeat donor retention rate was 59.6%—whereas whereas the new donor retention rate was 19.3%.

Retention 111
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective.

Lesson 59
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It’s Not Too Late: 3 Strategic Year-End Fundraising Tips

Bloomerang

Did you know that nearly one-third of individual fundraising happens during the month of December and 12% of giving happens in the last week of the calendar year ? . With that in mind, here are some year-end fundraising tips to help you make the most of your online fundraising efforts. Try three times.

Tips 117