M+R

MARCH 14, 2024

Read time: 7 minutes If you’re a professional fundraiser, every day is giving day. Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year.

Giving 95

Giving Museum New York City Boston 95

Get Fully Funded

DECEMBER 26, 2022

These fundraising articles are popular ones that our readers have loved and I wanted to gather them together for you in case you missed any of them earlier this year. So, we pack as much goodness as we can into our fundraising articles, bulleting out information so it’s easy to follow and easy to use.

Fundraising 52

Fundraising Sponsor Virtual Money 52

Qgiv

JANUARY 4, 2022

In the modern fundraising world, creating an online fundraising strategy is essential to the success of your nonprofit. As the world continues to grapple with the ups and downs of COVID-19, it’s essential to meet your donors where they’re most comfortable, and that means coming up with inventive online fundraising ideas.

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Raise Ideas Online Help 98

Qgiv

JULY 10, 2023

Across the fundraising landscape, there is broad interest in reaching prospects and donors with more inclusive, equitable, and responsible messages. Understanding it and employing it is essential to creating responsible fundraising messaging. The challenges of strength-based messaging Finding the balance in your story.

Storytelling 75

Storytelling Donor Cancer Guidelines 75

NTEN

AUGUST 5, 2014

On August 2-3, I attended the 5th biennial Money for Our Movements (MFOM) social justice fundraising conference in Baltimore, Maryland, convened by the Grassroots Institute for Fundraising Training. To learn this, test as much as you can in order to get to know your audience well and understand what resonates with them.

Communication 94

Communication email Marketing Reflection 94

Bloomerang

MAY 26, 2022

As a nonprofit fundraising professional, you’re always thinking of ways to encourage your donors to increase their donation amounts. This is where suggested donations can play an important role in your fundraising strategy. Then they reversed this order for the test. But you have to do it the right way.

Donation 73

Donation Donor Gift Nonprofit 73

M+R

FEBRUARY 5, 2021

That’s not to discount the value of the small-dollar fundraising program. But from a revenue perspective, sometimes the greatest value of a small-dollar fundraising program is the extent to which it can operate like a pipeline for the mid-level program. However, digital can be a bit trickier. Highly custom appeals.

America 105

America Digital Audience Channel 105

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Test your subject lines. A PS is imperative in direct mail and you’ll want to include one in your emails as well. Social media, on the other hand, lags behind with an average ROI of 94%. billion by 2025.

email 52

email Rate ROI Social Media 52

Global Giving

JANUARY 21, 2015

I clicked a link to an article on Upworthy , a viral news site always on the forefront of testing stickiness and psychological hooks. I was asked to sign up for the site’s mailing list. What We Tested. I decided to test dropping the pretense and just offer the user the ability to sign up for the mailing lists directly.

Experiment 52

Experiment email Test Language 52

Greater Giving

APRIL 16, 2021

This type of segmentation provides insight into the best way to deliver your message or how to encourage your donors to contribute, such as including a pre-stamped, self-addressed envelope in a direct mail campaign or directing them to an easy to use online donate button through an appeal you’ve posted on social media. Demographics.

Communication 80

Communication Donor Strategy Phase 80

Neon CRM

NOVEMBER 30, 2023

Fundraising Nonprofit Video Tips for Busy Fundraisers 9 min read Read Now 7. Avoid Complex Language and Narratives While all the nitty-gritty details behind a story might be interesting, too much jargon can be distracting. Share the story on all of your platforms at first, and then start testing.

Storytelling 52

Storytelling Guide Nonprofit Story 52

Top Nonprofits

JULY 26, 2021

Your nonprofit likely takes a multi-channel approach toward fundraising. All of your external communication materials from direct mail to social media should work to build up your nonprofit’s brand identity, and your website should be the cornerstone for supporters looking to learn more about your nonprofit’s unique values and identity.

Donation 111

Donation Nonprofit Gift Channel 111

Get Fully Funded

JUNE 11, 2023

We’ve all received a fundraising appeal letter in the mail asking us to donate. You may have given money to some of these groups after receiving a request in the mail. Direct mail DOES work after all. Direct mail DOES work after all. However, statistics show that direct mail works. Lots of people do.

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People Giving Fundraising Mail 98

Everyaction

APRIL 23, 2018

Utilize A/B testing for more impactful emails. Your digital tools should allow you to run A/B tests on email subject lines, to experiment with different options and prove what your supporters care most about. EveryAction’s multivariate testing suite enables A-J testing of up to 10 options.

Effective 40

Effective Test Social Media Offline 40

The Science Behind Engaging your Supporters

OCTOBER 18, 2018

As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. peer-to-peer fundraising. Although the full uses of text messaging are still being tested, it has proven especially effective at mobilizing people to take action.

Trend 53

Trend Campaign eBook Nonprofit 53

Connection Cafe

JUNE 17, 2015

But before we start talking to Millennials, we have to figure out their “love language.” We also need to look at new ways of doing fundraising. Don’t abandon direct mail. Look for the right combination of messages, but never neglect fundraising. This requires involving them in our discussions.

Fundraising 20

Fundraising Storytelling Generation Test 20

Neon CRM

MAY 18, 2023

A diverse and holistic fundraising strategy is crucial to a nonprofit’s success. Whether you are fully dependent on donations or utilize a variety of revenue sources like government grants, corporate partnerships, major contributions, or membership fees, successful fundraising is key to maximizing your impact on your mission.

Raise 98

Raise Strategy Help Fundraising 98

NonProfit Hub

AUGUST 17, 2016

Like most nonprofits, you’re going to spend a lot of time, attention, and money on fundraising to reap the rewards of a giving season that’s expected to see more than $30 billion in donations. With a little planning and careful consideration, you’ll be well positioned to see a better return on investment from your fundraising efforts.

Donor 28

Donor Fundraising Gift Campaign 28

Connection Cafe

AUGUST 9, 2013

Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. And perhaps your next tweet or mailing. Helps data integrity (verify mailing address; find out interests). #3

email 48

email Campaign Test Benchmark 48

Qgiv

SEPTEMBER 14, 2021

For your nonprofit, this means the holiday season opens the door to opportunities for fundraising success— and there’s no better way to kick off this successful year-end fundraising push than to participate in Giving Tuesday ! Use a text fundraising campaign. People are busy around the holidays. Keep it simple.

Campaign 98

Campaign Ideas Giving Tips 98

Care2

MAY 22, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Instead, test everything! com , Inc.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

MAY 22, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Instead, test everything! com , Inc.

Social Media 31

Social Media Online Advocacy Case Study 31

Connection Cafe

JULY 8, 2013

It helps to think about testing this upgrade project first, but consider choosing a very specific group of prospects to test your upgrade strategy with. Analytics Data Mining & Modeling Donor Strategy Fundraising Success & Performance Identifying Prospects annual giving appeals funding upgrade'

Analytics 39

Analytics Program Gift Test 39

Bloomerang

AUGUST 4, 2022

In this roundup, I compiled the best year-end fundraising advice from several nonprofit consultants in my network. If you had one piece of advice for successful end-of-year fundraising what would it be? From Tom Ahern , professional copywriter, coach, author of 8 fundraising books , and town crier for donor love. Start earlier.

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Advice Consultant Fundraising Nonprofit 117

NTEN

JANUARY 11, 2011

With most online fundraising and communications tools, you have the ability to easily group people together and send specific messages based on what you know about them. The language that you use can point to this knowledge: “Our renowned Foundation researcher, Dr. Smith, is signing her latest book at the Borders right in your backyard.”

Communication 69

Communication Results NTC Content 69

Connection Cafe

MARCH 4, 2019

The last three years, in particular, have shown how online giving continues to be a growth engine for fundraising in the nonprofit sector. Since 2016, online fundraising has grown 17% among nonprofits in the United States. of total fundraising revenue. Diversification is the key to sustainable fundraising success.

Online 36

Online Giving Offline United States 36

NTEN

JANUARY 5, 2012

You may not be able to locate your cause in a penthouse, but you might want to test high-altitude imagery or perspectives in your electronic outreach. When you decide your donation amounts, test something high (but probably not $30,000 unless you are wearing a sash) and work backwards from there. Almost all of them did.

Brain 92

Brain Causes North Carolina Ratio 92

Bloomerang

JULY 17, 2023

By now you probably know data from the Fundraising Effectiveness Project (FEP) shows the average nonprofit in the U.S. All successful fundraising is based on a value-for-value exchange – you’ve got to offer donors something they’ll want to reciprocate. Mail The gold standard is a prompt and personal mailed thank you letter.

Donor 83

Donor Nonprofit Mail Gift 83

Get Fully Funded

SEPTEMBER 20, 2022

Fundraising season is upon us and it’s time to set some big year-end fundraising goals and go after them! We call it Fundraising Season and the key to maximizing your revenue potential during this special time of year is to have and execute a plan. So, what does an integrated year-end fundraising campaign look like?

Strategy 119

Strategy Business Fundraising Campaign 119

NTEN

NOVEMBER 3, 2010

For most nonprofit organizations, bulk email -- email newsletters, action alerts or fundraising outreach -- is one of the most productive communications approaches there is. There are probably 5,000 ESPs out there, many of which market their services with the exact same language. But before I get to that, let me start at the beginning.

Service 59

Service email Test Spam 59

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? It also involves careful analysis and upkeep of your donors’ data.

Donor 52

Donor Management Guide Retention 52

Neon CRM

SEPTEMBER 20, 2023

As a nonprofit organization, December is the time for your staff to make a major fundraising push. Download Year-End Fundraising Templates 1. Once you’ve decided on a start day for your year-end giving campaign , you need to plan how you will use your different fundraising channels.

Template 94

Template Giving Story Donation 94

Zen and the Art of Nonprofit Technology

JANUARY 14, 2009

The codebase is mature, has many unit tests, and has been used in production for months. As mentioned below, the most solidly supported functions are those related to mail.&# We don’t need a platform neutral API to connect the CRM to mass mailing functionality because CiviMail is pre-integrated. 7 Jon Stahl 01.20.09

Integration 100

Integration API Drupal Open Source 100

Get Fully Funded

AUGUST 1, 2022

If you write too formally, write in 3 rd person, or write about how great your nonprofit is using ego-centric language, it doesn’t feel connecting at all. Use a tool like Constant Contact, Mail Chimp, or something similar to send out your email newsletter. Check out the Fundraiser’s Paradox from Bluefrog Fundraising.

Newsletter 124

Newsletter email Create Template 124

Bloomerang

JUNE 25, 2021

I’m a certified fundraising executive. A member of the Fundraising Institute of Australia. Like your fundraising brain. Where will this fundraising money be used? I mean, because I do interim fundraising for clients, I run their fundraising programs on a contract basis. And I’m an MFIA.

Database 65

Database Donor Video Mail 65

Bloomerang

DECEMBER 10, 2021

The key to successful fundraising is asking smarter questions. Harvey McKinnon and Andy Robinson will discuss how to build stronger donor relationships and how you can use this strategy to improve every kind of fundraising. two living legends in the fundraising sector. This one is called the cycle of fundraising.

Money 105

Money Question Raise Video 105

Bloomerang

NOVEMBER 13, 2021

One of the most common situations we see here, at Funding for Good, with groups that are 4, 5, 6, 7-years-old, they’re starting to apply for grants, you know, they’re upping their fundraising game, and they’re trying to share the impact from their first years. Your fundraising appeals.

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Report Measure Impact Process 79