Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). In contrast, social media algorithms will always limit your organic reach. A PS is imperative in direct mail and you’ll want to include one in your emails as well. But what about reach? billion by 2025.

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email Rate ROI Social Media 52

NonProfit Hub

JUNE 20, 2016

Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective. Step One: Understand Direct Mail. Start by checking out these general tips from one of our favorite direct mail experts.

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Mail Headline Action Mind 34

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1. Had a 55% increased conversion rate.

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Ideas Donation Online Strategy 111

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Maybe a hat or pair of gloves? It usually doesn’t work out so well. The same is true with your holiday email appeals.

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email Raise Cancer Info 230

Pamela Grow

JANUARY 13, 2021

This change would leave many of our donors (without email addresses) in the dark when it comes to news and feel-good stories about the organization. We continue to solicit donors using direct mail and emails. Here’s why: Donor retention continues to be the biggest problem in nonprofit fundraising. The photos need captioning.

Newsletter 52

Newsletter Donor Retention Nashville 52

NonProfit Hub

FEBRUARY 11, 2021

One of the basic tenants of successful fundraising is donor stewardship. Donors who have shown your organization some love through their gifts are at risk of walking away if not shown some love in return. Make sure the subject line is an intriguing headline, not “April Newsletter from Our Charity.”. Happily Married!

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Donor Gift Newsletter Headline 62

Bloomerang

OCTOBER 4, 2021

The fundamentals of a fundraising appeal. With that in mind, the focus should be on them, not on you or your organization. . How often do you use “I,” “my,” “our,” “we,” or the name of your organization vs. “you” and “your”? . This isn’t compelling as a fundraising appeal. This is the specific donor you’re appealing to.

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Question Donor Test Student 141

Bloomerang

FEBRUARY 1, 2022

Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors. Yeah, engaging those board members to be fundraising ambassadors. Is it okay if I go ahead and get this party started?

Leadership 60

Leadership Fundraising Gift Slides 60

Get Fully Funded

OCTOBER 7, 2021

To help your nonprofit organize future advocacy campaigns, this article will explore four strategies advocacy leaders should consider: Market your advocacy campaign on multiple platforms. CharityEngine’s guide to multi-channel fundraising advises nonprofits to get in touch with supporters on a variety of platforms, including: Email.

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Advocacy Strategy Nonprofit Volunteer 59

Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Your purpose in raising money through the mail is two-fold: generate dollars for immediate needs and build relationships with individual donors for long-term success.

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Fundraising Guide Mail Gift 111

Get Fully Funded

MARCH 14, 2022

Building a non-profit website might be the most intimidating aspect of launching an organization. It’s the digital face of your organization and where many people interact with you for the first time. If your organization is specific to one state or city, think about incorporating that into a domain name.

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Profit Websites Build Work 124

Care2

MAY 18, 2012

Many of Frogloop's readers are professional nonprofit fundraisers who watch trends like a hawk -- at least when those trends affect fundraising results across sectors and channels. Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 The full report is here.

Donation 72

Donation Studies Headline Washington 72

NonProfit Hub

MARCH 12, 2019

Keep in mind, however, that popup headlines are best when they’re clever and specific to your organization. You can offer premium downloads, articles or resources; or, if your organization provides a product or service, offer discounts on them. “Want [xyz] sent straight to your inbox every week?”. Receive weekly tips on…”.

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Newsletter Digital Captivate Headline 66

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. While overall fundraising increased by 10.2%, sustainer revenue grew by 20.4%. Organizations’ email lists also grew by 10.2%. With a caveat.

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Time Fundraising Benchmark Trend 33

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 23, 2017

” I was honored to write a book blurb after reading an early draft, but my copy just arrived in the mail and wanted to share review on my blog as part of my preparation for doing an interview with her next week. Build ally relationships with other organizations and media before you need them. Phase 4: Outline a Process.

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Review Leadership Guide Chapter 102

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. For example, your organization may hold an annual golf tournament. Other than landing pages, the answer will vary by organization. While this example tested photos and a call to action image color, you could also test the headline, content, layout, and “hook.”.

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Rate Content Conversation Test 134

Connection Cafe

JANUARY 30, 2017

No matter where we fall in the political spectrum, it’s important for us as fundraisers to keep an eye on the issues and the news so that we’re ready to act when the issues we are passionate about become national news. Supporters and the public could quickly understand the role the organization is playing in this issue.

Headline 20

Headline Lesson Time Influence 20

Nonprofit Tech for Good

OCTOBER 31, 2011

These best practices serve as a foundation for upgrading your website to be compatible with the Social Web and are then elaborated upon in the upcoming webinar How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters. Use bold for headlines. You can view their website at defenders.org. Repetition is key.

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Design Websites Practice Widget 258

Connection Cafe

JANUARY 4, 2016

The same trends that are changing the world around us at a rapidly accelerating rate are impacting the fundraising profession in new and exciting ways. Each year, organizations scrape together scarce resources to hold events or conduct campaigns in order to acquire new supporters. Exceed Donor Expectations. Focus on Impact.

Fundraising 20

Fundraising Blackbaud Philanthropy Analytics 20

NonProfit Hub

JANUARY 9, 2015

Don’t get me wrong, it’s important for your organization to pay attention to some trends—hell, we even published two of those headlines above (not the puppy one). What if your organization needs to take a good, hard look at itself in the mirror first? Sometimes I think nonprofit organizations lose their focus with this stuff.

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Trend Benefit NPO Nonprofit 28

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. Google Grants can be a great fundraising option for almost all nonprofits. Essentially all 501(c)(3) organizations qualify to take part unless they are hospitals, schools, or government organizations.

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Google Grant Guide Nonprofit 353

Care2

MARCH 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Thats my 2cents!

Social Media 38

Social Media Content Practice Web 38

Bloomerang

AUGUST 28, 2021

If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir. If you’re watching the recording, I hope you’re having a good day no matter when and where you are because we are here to talk about end-of-year fundraising. Rachel: Absolutely. .

Video 75

Video Fundraising Guide Test 75

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

NTEN

APRIL 28, 2010

Imagine what your donors and constituents would say if they saw your name in that headline. Many small businesses, a category which many nonprofit organizations fall into, think that they are not important enough to be a target of hackers. Have you taken the steps necessary to protect your organization?

Hawaii 64

Hawaii Los Angeles Law Nonprofit 64

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

FEBRUARY 7, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) They might even make a donation or two.

Google 31

Google Grant Adwords Social Media 31

sgEngage

FEBRUARY 20, 2024

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): Position your organization for even greater success by having a strategic donor engagement cycle in place—for all donors, not just board members.

Campaign 57

Campaign Tools Phase Accessibility 57

NonProfit Hub

NOVEMBER 3, 2022

This fall, you’ll probably be ramping up for year-end giving, hoping to maximize your reach and visibility through email marketing, direct mail, social media and maybe even an event or two. This is an email acquisition page for an e-book offer for a higher education organization. At least, I hope you will. Is it painless?

Donation 51

Donation Giving Headline Conversation 51

Pamela Grow

DECEMBER 14, 2023

Compare the following nonprofit year-end fundraising appeals: Our year-end fundraising campaign is right around the corner. For example, you might share that your organization helped remove 300 pounds of trash from your local lake. The main headline is “Help Save Lives in Times of Emergency!” Include images of people.

Tips 59

Tips Storytelling Images Camera 59

Connection Cafe

APRIL 13, 2018

If you haven’t watched fundraising expert Joe Garecht’s Heating Up Multichannel Fundraising webinar or read his Raising Money through Multichannel Communications white paper, we highly recommend you do so. Multichannel fundraising can take place across a variety of communication channels , commonly categorized as online and offline.

Education 23

Education Fundraising Mail Offline 23

Get Fully Funded

AUGUST 1, 2022

Depending on your organization, it might make sense to include volunteers, too. Use a tool like Constant Contact, Mail Chimp, or something similar to send out your email newsletter. Meaningful numbers will show the donor you’re doing your job and that builds trust which is the backbone of donor-based fundraising. Thanks to you.

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Newsletter email Create Template 124

Connection Cafe

AUGUST 4, 2017

It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful. billion in online gifts in 2016 from more than 4,000 nonprofit organizations in the United States. The prevalence of smaller peer-to-peer fundraising gifts contributes to a lower gift size compared to other sectors.

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Gift Online Statistics Trend 41

Connection Cafe

AUGUST 21, 2017

Years ago, I was hired to launch an nonprofit’s online communications and digital fundraising program, but there was a lot of resistance to incorporating major donors into the online program. Create Personalized Online Fundraising Appeals . Once you have the answer, create special opportunities like: DIY fundraising campaigns.

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Gift Digital Online Pledge 27

Whole Whale

NOVEMBER 12, 2023

You know the moment: You’re going through your mail when you catch the hint of a red envelope. It’s hard to get that image out of your head when it comes time to recapping the year your organization’s followers. charity: water’s 2015 holiday campaign Have a holly jolly headline Don’t forget your subject line and preheader text!

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Sound Review Organization Hints 52