Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. But what about reach? billion by 2025.

email 52

email Rate ROI Social Media 52

NonProfit Hub

JUNE 20, 2016

Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective. Step One: Understand Direct Mail. Start by checking out these general tips from one of our favorite direct mail experts.

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Mail Headline Action Mind 34

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1. Had a 55% increased conversion rate.

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Ideas Donation Online Strategy 111

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Maybe a hat or pair of gloves? It usually doesn’t work out so well. The same is true with your holiday email appeals.

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email Raise Cancer Info 230

Pamela Grow

JANUARY 13, 2021

We continue to solicit donors using direct mail and emails. In my book, Simple Development Systems: Successful Fundraising for the One-Person Shop , and in all of our Basics & More classes, I outline the necessary elements for a strong fundraising program powered by donor communications. The photos need captioning.

Newsletter 52

Newsletter Donor Retention Nashville 52

NonProfit Hub

FEBRUARY 11, 2021

One of the basic tenants of successful fundraising is donor stewardship. Make sure the subject line is an intriguing headline, not “April Newsletter from Our Charity.”. Invite them to attend your fundraising events. Tactics: Continue providing regular communication via e-newsletters, social media, website and direct mail. .

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Donor Gift Newsletter Headline 62

Bloomerang

OCTOBER 4, 2021

The fundamentals of a fundraising appeal. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. This isn’t compelling as a fundraising appeal. If you’re sending a piece of direct mail, the response device should stand alone in making a strong case for support.

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Question Donor Test Student 143

Bloomerang

FEBRUARY 1, 2022

Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors. Yeah, engaging those board members to be fundraising ambassadors. Is it okay if I go ahead and get this party started?

Leadership 60

Leadership Fundraising Gift Slides 60

Get Fully Funded

OCTOBER 7, 2021

However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. CharityEngine’s guide to multi-channel fundraising advises nonprofits to get in touch with supporters on a variety of platforms, including: Email. Direct mail.

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Advocacy Strategy Nonprofit Volunteer 59

Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Your purpose in raising money through the mail is two-fold: generate dollars for immediate needs and build relationships with individual donors for long-term success.

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Fundraising Guide Mail Gift 111

Care2

MAY 18, 2012

Many of Frogloop's readers are professional nonprofit fundraisers who watch trends like a hawk -- at least when those trends affect fundraising results across sectors and channels. Channels covered included online, direct mail, telemarketing and canvassing. So what was the big picture "headline?" The full report is here.

Donation 72

Donation Studies Headline Washington 72

NonProfit Hub

MARCH 12, 2019

Keep in mind, however, that popup headlines are best when they’re clever and specific to your organization. If you send direct mail, include a place for people to opt in to your emails on the page. When you host events or fundraisers, place a newsletter signup beside your check-in sheet. “Sign up and get…”. Make it your own.

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Newsletter Digital Captivate Headline 67

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. While overall fundraising increased by 10.2%, sustainer revenue grew by 20.4%. Email still works really well. With a caveat. Online giving grew 10.2%.

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Time Fundraising Benchmark Trend 33

Connection Cafe

MAY 28, 2013

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Take ‘donate by mail or phone’ options out of the body of the donation page. Mail and phone options can be placed elsewhere. 3. Be sure it’s secure.

Donation 53

Donation Donor Online Blackbaud 53

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 23, 2017

” I was honored to write a book blurb after reading an early draft, but my copy just arrived in the mail and wanted to share review on my blog as part of my preparation for doing an interview with her next week. Phase 2: What is the worst headline you could see about your organization in the front page of the NY Times?

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Review Leadership Guide Chapter 102

Nonprofit Tech for Good

OCTOBER 31, 2011

These best practices serve as a foundation for upgrading your website to be compatible with the Social Web and are then elaborated upon in the upcoming webinar How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters. Use bold for headlines. You can view their website at defenders.org. Repetition is key.

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Design Websites Practice Widget 260

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. While this example tested photos and a call to action image color, you could also test the headline, content, layout, and “hook.”. Nonprofits have become more sophisticated at driving traffic to their websites. Has your organization done any content testing?

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Rate Content Conversation Test 134

Get Fully Funded

MARCH 14, 2022

A well-defined brand supports your marketing and fundraising efforts and lets people know instantly what you’re about. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. And be sure to include a mailing address. Colors: Colors are so important.

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Profit Websites Build Work 124

Connection Cafe

JANUARY 30, 2017

No matter where we fall in the political spectrum, it’s important for us as fundraisers to keep an eye on the issues and the news so that we’re ready to act when the issues we are passionate about become national news. We then tweeted at them and got their e-mail addresses. And they did it all for free. xkjVGeMWuR.

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Headline Lesson Time Influence 20

Connection Cafe

JANUARY 4, 2016

The same trends that are changing the world around us at a rapidly accelerating rate are impacting the fundraising profession in new and exciting ways. In 2016, fundraisers will need to focus on tying the impact of gifts to the cause itself in order to retain and gain supporters. Exceed Donor Expectations. Focus on Impact.

Fundraising 20

Fundraising Blackbaud Philanthropy Analytics 20

Connection Cafe

APRIL 29, 2014

Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline. Is that a smart phone or direct mail piece tucked in their pocket? What’s their persona today and how is it evolving?

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Marketing Donor Michigan Test 37

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

NonProfit Hub

JANUARY 9, 2015

Don’t get me wrong, it’s important for your organization to pay attention to some trends—hell, we even published two of those headlines above (not the puppy one). The beginning of a new year is the perfect time to go back to the basics of what nonprofits should be doing with marketing and fundraising to further their brand.

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Trend Benefit NPO Nonprofit 28

Bloomerang

AUGUST 28, 2021

If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir. If you’re watching the recording, I hope you’re having a good day no matter when and where you are because we are here to talk about end-of-year fundraising. Rachel: Absolutely. .

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Video Fundraising Guide Test 79

Care2

MARCH 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 38

Social Media Content Practice Web 38

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. Google Grants can be a great fundraising option for almost all nonprofits. Signing up for you mailing list. So what are Google Ad Grants ? Submitting a contact form. Donating a contribution.

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Google Grant Guide Nonprofit 355

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 7, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) They might even make a donation or two.

Google 31

Google Grant Adwords Social Media 31

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

NTEN

APRIL 28, 2010

Imagine what your donors and constituents would say if they saw your name in that headline. Massachusetts' updated privacy regulations went into effect of March 1, 2010, so if you have a MA donor on your fundraising list, you are also subject to this law.

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Hawaii Los Angeles Law Nonprofit 64

NonProfit Hub

NOVEMBER 3, 2022

This fall, you’ll probably be ramping up for year-end giving, hoping to maximize your reach and visibility through email marketing, direct mail, social media and maybe even an event or two. They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site.

Donation 52

Donation Giving Headline Conversation 52

sgEngage

FEBRUARY 20, 2024

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): Help board members become incredible fundraisers : Learn more. Did we set appropriate capital campaign goals with our board?

Campaign 57

Campaign Tools Phase Accessibility 57

The Science Behind Engaging your Supporters

NOVEMBER 6, 2018

The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. Feature a Clear Headline The first two questions of any visitor to a web page are: Where am I? The most effective way to answer both is with a clear and compelling page headline.

Donation 56

Donation Headline Fundraising Images 56

Pamela Grow

DECEMBER 14, 2023

Compare the following nonprofit year-end fundraising appeals: Our year-end fundraising campaign is right around the corner. The main headline is “Help Save Lives in Times of Emergency!” Let’s complete an exercise to help you get your creativity flowing. We need your help to save more stray dogs in the community.

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Tips Storytelling Images Camera 59

Connection Cafe

APRIL 13, 2018

If you haven’t watched fundraising expert Joe Garecht’s Heating Up Multichannel Fundraising webinar or read his Raising Money through Multichannel Communications white paper, we highly recommend you do so. Multichannel fundraising can take place across a variety of communication channels , commonly categorized as online and offline.

Education 23

Education Fundraising Mail Offline 23

Get Fully Funded

AUGUST 1, 2022

Use a tool like Constant Contact, Mail Chimp, or something similar to send out your email newsletter. Meaningful numbers will show the donor you’re doing your job and that builds trust which is the backbone of donor-based fundraising. Check out the Fundraiser’s Paradox from Bluefrog Fundraising. Your regular email (e.g.

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Newsletter email Create Template 124