M+R

APRIL 27, 2022

Pack your bags, lock your tray table, and fasten your seatbelt: the 2022 M+R Benchmarks Study is ready for takeoff. We’ve put a year’s worth of data from 187 amazing nonprofit partners through the X-ray machine, and we’re ready to take you on a tour of digital ads, social media, email, web traffic, and more. .

Benchmark 84

Benchmark Studies PDF Analysis 84

TechImpact

DECEMBER 30, 2013

How many emails do you receive per day? As a result, It is important to make sure that your subscribers are not discouraged from opening, reading, and engaging with your emailed content. As a result, It is important to make sure that your subscribers are not discouraged from opening, reading, and engaging with your emailed content.

email 242

email Rate Tech Language 242

Nonprofit Tech for Good

JULY 30, 2023

2) Increased Donor Retention: According to Nonprofit Source , nonprofits that effectively use storytelling in their fundraising efforts have a donor retention rate of 45%, compared to 27% for organizations that do not focus on storytelling.

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Storytelling Action Roles Hunger 241

Candid

FEBRUARY 27, 2024

Here, we share recommendations on effective feedback practices, based on research we carried out with the Irritants for Change , a group of feedback experts and nonprofit rating and information-sharing platforms. To collect a representative sample, we recommend administering surveys using multiple methods—in person, via text, by email, etc.—and

Rate 128

Rate Survey Nonprofit Sample 128

EveryAction

APRIL 6, 2015

Some organizations see a lot of supporter engagement with periodic newsletters: a recent study showed that over half of participants got news about their favorite organizations or causes from regular newsletters, and just under a quarter of respondents said they often forwarded on newsletters to family and friends.

Newsletter 100

Newsletter Rate Open email 100

Kindful

MARCH 22, 2021

That’s where email newsletters come into play. When people subscribe to your email list, you can send fundraising appeals, updates about programs, stories that show how you’re fulfilling your mission, and more straight to their inboxes. Evaluate your current strategy for collecting email subscribers.

email 98

email Evaluation Social Media Marketing 98

Network for Good

OCTOBER 20, 2020

When you want to contact your donors, chances are, you email them. Download How to Write Amazing Fundraising Appeals That Raise More , and check out these 5 tips to ensure your email reaches (and resonates) with your donors: Tip 1: Think Before You Write. What is the purpose of the email? It’s just an email.

email 98

email Donor Spam Rate 98

TechImpact

SEPTEMBER 30, 2014

According to a recent study conducted by ExactTarget , 77% of consumers prefer to receive marketing communications through email. And it’s true, cultivating an email list filled with individuals who are all interested in your nonprofit’s mission can be difficult. So how exactly do you go about increasing that email list?

email 211

email Marketing Nonprofit Tech 211

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). To the strategic services team, it’s our bible.

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Rate San Diego Open Benchmark 139

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. billion email messages, 5.6 Email lists are up 14% over 2012 levels.

Rate 75

Rate email Advocacy Social Media 75

TechImpact

APRIL 25, 2014

Everyone knows you have to use email to advocate for your nonprofit’s mission. All of these questions are answered and more in the 2014 M+R Benchmarks Study. has been raised through email fundraising. But how effective is it? What are the important statistics? How is my nonprofit doing compared to the average?

Benchmark 141

Benchmark email Report Statistics 141

TechImpact

MARCH 24, 2014

Think about how many emails you receive on a daily basis. Here 8 simple tricks to help your nonprofit’s emails receiving more interaction, more often. What does your nonprofit do to drive email interaction? If you’re using any of the code from this email, be sure to remove any periods! Image courtesy of Devore Tech.

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email Tips Images Script 208

Nonprofit Tech for Good

NOVEMBER 21, 2020

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. In the timeline below, we tell you exactly when to send emails designed to cultivate a relationship with your new Giving Tuesday supporters. Why send this email? Why send this email?

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Donor Giving Template email 328

NetWits

OCTOBER 31, 2011

Wondering how to get more from your holiday email appeals ? Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. People often skim email. What do those stats tell us? So, what can you do?

Rate 155

Rate Fundraising Stats email 155

EveryAction

AUGUST 11, 2016

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. But what if I told you that bad email deliverability practices could be dragging down your EOY campaign before it even begins?

email 100

email Spam Money Fundraising 100

Care2

APRIL 9, 2013

The 2012 eNonprofit Behnchmarks Study was just released and it''s packed with all sorts of juicy email, advocacy, and fundraising data from 55 nonprofits ranging from environmental organizations to human rights organizations. Email list sizes are continuing to grow at about 15%. Now the bad news. Online Fundraising.

Rate 76

Rate email Benchmark Fundraising 76

NetWits

JUNE 30, 2011

Well, I wish more of our constituents did the last time we sent an email appeal! I asked them the following question: What are the top reasons that email appeals get ignored?? I asked them the following question: What are the top reasons that email appeals get ignored?? You sent email they didn’t ask for.

email 256

email Chad Cancer Hunger 256

Forum One

JULY 8, 2021

People are unique individuals, so it’s important that your email personalization matches their uniqueness. Email personalization helps ensure your emails stand out as relevant and worth engaging with. Email marketing isn’t new for mission-driven organizations, but more recently it has become a more critical piece.

Personal 53

Personal email Tips Audience 53

Qgiv

MAY 24, 2023

Qgiv’s Generational Giving Study focuses on the information that nonprofits need for current and future fundraising. In this blog post, we’ll compare the results of the two studies to determine the perfect way to reach out to your donors regardless of which generation they belong to. They also devote their time!

Generation 52

Generation Comparison Studies Giving 52

NetWits

AUGUST 4, 2011

Are you testing your email messages (i.e. Email has a unique advantage over direct mail. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. However, I don’t see enough nonprofits taking advantage of email testing. subject lines, time of the day, etc)?

Test 177

Test email Mail Rate 177

Neon CRM

MAY 31, 2023

The Average Nonprofit Has a 29.58% Email Open Rate In our latest research, The Nonprofit Email Report: Data-Backed Insights for Better Engagement , we analyzed over 37,000 nonprofit email campaigns sent by Neon One clients. This is crucial data for fundraisers who include email marketing in their fundraising approach.

Statistics 97

Statistics Fundraising Metrics Mail 97

Nonprofit Tech for Good

SEPTEMBER 6, 2016

The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many nonprofits have not yet adapted to the new aesthetics and functionality of a mobile, social Internet. It was the final presentation of the website design and email marketing webinar. billion by 2020.

Design 100

Design email Websites Practice 100

Nonprofit Tech for Good

AUGUST 23, 2016

The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many nonprofits have not yet adapted to the new aesthetics and functionality of a mobile, social Internet. It was the final presentation of the website design and email marketing webinar. billion by 2020.

Design 100

Design email Websites Practice 100

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails! Email Campaigns: Know Your Audience and Get Results. View more presentations from Amy Sample Ward. Highlights.

email 169

email Marketing Nebraska Omaha 169

EveryAction

AUGUST 1, 2016

Last year, my colleague Michelle Shefter wrote about the six most important email series for nonprofits. The second email series mentioned was the re-engagement series. If they haven’t opened or clicked on any emails during that time, they are considered inactive and could be negatively impacting your email deliverability.

email 100

email Spam Open Rate 100

EveryAction

OCTOBER 26, 2022

A 2015 study from Experian found that 94% of seniors (adults 70 and older) are sending text messages weekly, with a daily average of 11 messages. TechJury has reported that SMS open rates average 98%. You are 8 times more likely to get a response from a text message than a voicemail or email. Why text donors?

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Donor Giving Gift Photo 216

Nonprofit Tech for Good

APRIL 15, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. As a best practice, study and mimic large nonprofits similar to yours in mission and programs with years of experience. 6) Add charity rating badges and program vs. operating expense graphics. in 2019 and accounts for 8.7%

Practice 363

Practice Donation Paypal Badge 363

Bloomerang

JULY 7, 2022

Grey Matter Research addressed long-standing myths about donor communication in The Donor Mindset Study III. You should look for statistics and studies that show that some donors respond to direct mail appeals more often than they do to email appeals. But what about people who say that direct mail isn’t worth the investment?

Mail 107

Mail Retention Practice Donor 107

Nonprofit Tech for Good

AUGUST 9, 2021

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. It is worth noting that if your nonprofit later discovers a duplicate unclaimed page for your nonprofit, you can easily delete the unclaimed page provided you have a professional email address i.e., an email address that matches your website URL.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

EveryAction

JUNE 22, 2016

Yesterday, EveryAction hosted a webinar to discuss insights from our 2016 Email Deliverability Study. Here are some great, thoughtful questions that we received and Brett's email wisdom. " How can I convince my nonprofit that list size isn't nearly as important as open rates and an engaged list?". What is SPF and DKIM?".

email 101

email Question Spam Test 101

Bloomerang

OCTOBER 16, 2023

Here are 6 channel options: A simple phone call from you, or even better—a board member A postcard A video email A letter An email A text 3 time-saving ways to report impact with scale and efficiency (no matter how big or small you are!) In one study, being thanked by a board member boosted giving 39%! You get the idea!

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Gift Script Phone Voice 99

Nonprofit Tech for Good

APRIL 18, 2017

Source: 2016 Donor Loyalty Study. For Every 1,000 email subscribers, nonprofits have 428 Facebook followers, 141 Twitter followers, and 39 Instagram followers. Source: 2017 Benchmarks Study. Source: 2017 Benchmarks Study. Email and social media are the first apps opened. Source: ReportLinker.

Social Media 266

Social Media Stats Mobile Technology 266

M+R

JULY 6, 2021

Most email metrics—including open rates, click-through rates, response rates, and page completion rates—improved in 2020. We report on data for fundraising, digital ads, email, social media, website engagement, and mobile. Read all about it: The 2021 M+R Benchmarks Study is here.

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Benchmark Headline FAQ Rate 97

NTEN

AUGUST 10, 2011

Basically, "churn" is the term used to describe the rate at which subscribers – be they in your email lists, Facebook fans, Twitter followers, etc. The average churn rate in 2010 for nonprofits in our research sample was 14%. Maybe the first question here should be: do you know what list "churn" is?

Rate 95

Rate Facebook Chart Metrics 95

Bloomerang

FEBRUARY 5, 2024

Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. But there’s one unsung strategy that can elevate your donor retention rates, while expanding mid-level and major giving: multi-year gift agreements. Does this r eally improve donor retention?

Retention 93

Retention Gift Donor Pledge 93

Care2

FEBRUARY 20, 2024

It's a comprehensive learning experience with session content that is backed up by case studies and immediately applicable to your advocacy and fundraising programs this year. Register here : [link] Use our code: Care2 for 20% off the registration fee. Making Sense of Google Analytics 4

Professional 41

Professional Digital Reddit Strategy 41

M+R

DECEMBER 8, 2023

TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. They might be used to track lead source information, track uses of donation form, or identify which email a user donated to. This is the red highlighted portion “utm_medium=email”. Apple Mail is Apple’s email client.

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Track Digital Change Fundraising 104