TechImpact

MARCH 25, 2014

Understanding which traffic sources are generating the most donations already is key to determining where you should be focusing your efforts to bolster, and improve donation rates. The post 5 Google Analytics Stats To Track Fundraising Success appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

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Nonprofit Tech for Good

SEPTEMBER 16, 2015

Thus, in time for the year-end fundraising season, below are 20 stats about fundraising and social media that every nonprofit needs to know. In reality, 72% contribute at a rate below the national average. Email results in one-third of online fundraising revenue. Source: Blackbaud. Source: Boomerang. Source: Money for Good.

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NetWits

NOVEMBER 29, 2011

The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Ask for interests during the email signup process. When making a hard ask.

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Get Fully Funded

MARCH 2, 2023

For example, a nonprofit offering services to the formerly incarcerated may analyze recidivism rates and tweak its programs to offer improved counseling and intervention solutions. You could calculate this metric as a percentage to get a better understanding of the rate of undesirable behavior from constituents after involvement in a program.

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NetWits

OCTOBER 31, 2011

Wondering how to get more from your holiday email appeals ? Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. People often skim email. What do those stats tell us? So, what can you do?

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Nonprofit Tech for Good

SEPTEMBER 6, 2016

The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many nonprofits have not yet adapted to the new aesthetics and functionality of a mobile, social Internet. It was the final presentation of the website design and email marketing webinar. billion by 2020.

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Nonprofit Tech for Good

AUGUST 23, 2016

The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many nonprofits have not yet adapted to the new aesthetics and functionality of a mobile, social Internet. It was the final presentation of the website design and email marketing webinar. billion by 2020.

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The Modern Nonprofit

FEBRUARY 22, 2022

According to many reports , email marketing is the best channel for return on investment. Despite the rise of social media , it has not been replacing email. Instead, social media has been acting as a complement to email campaigns. Here’s a list of what to remember when building your email campaigns: 1.

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Neon CRM

MAY 26, 2023

The international water accessibility nonprofit keeps its front page consistently updated with three stats that are vital to its constituents—the number of projects they’ve funded, the people they’ve helped, and the countries they’re in. An email is automatically sent to them that’s optimized based on their location and stated interests.

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NetWits

DECEMBER 28, 2010

[Troublesome] Fundraising Stats. Fundraising Email Response Rate is 0.13%. Only 26% of Nonprofits Rated their Websites Very Effective. You can read more about these stats and find the source studies over at Non-profit Trends. First Year Donor Retention is 29.3%.

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Robert Weiner

MAY 5, 2010

Email open rates remained steady at around 20% but click-through rates declined. This has been the finding of several studies over the past few years, and isn't surprising. When your list is small it's easier to rack up big percentage gains.

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Nonprofit Tech for Good

NOVEMBER 1, 2020

However, you might also want to list a phone number or email address that they will be able to use. You’ll also want to keep track of these stats. If you’re doing this, make sure to measure the clickthrough rate. Once you’ve got their attention, people will want to get in touch, to find more information about becoming a member.

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Nonprofit Tech for Good

SEPTEMBER 28, 2014

Furthermore, email still dominates among online adults of all ages and thanks to the rise of social media, e-newsletter growth in the nonprofit sector grew 14% in 2013, especially for small nonprofits. 66% of emails are now opened either on a smartphone or tablet. E-newsletters that include video have double the click-through rate.

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Get Fully Funded

MAY 29, 2023

When you receive an online gift, you should send the donor a receipt via email. I am not sure what’s worse with this one, the receipt number in the subject line, the “no-reply” email or the fact that the nonprofit did not even bother to identify themselves in the email. Who is the email from? But it’s not.

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Nonprofit Tech for Good

APRIL 10, 2022

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Twitter is not for every nonprofit.

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Nonprofit Tech for Good

OCTOBER 10, 2017

Twitter: During live events, the ideal tweet rate is once every 8-10 minutes. Write a minimum of five call-to-action and 10 stats posts/tweets with sources in advance that can be easily copied-and-pasted during the event. Write a blog post summarizing the event and share in an email update and on social media. org , bsr17.org

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Byte Technology

DECEMBER 15, 2021

Haven’t tried email marketing yet? You should have monthly reporting for ongoing stats that lead direction, but a Strategic Marketing Plan will help you create small manageable goals that correspond to an overall goal (more customers). Now is the time… ask us how. To Determine Your Goals for the Coming Year. To See The Big Picture.

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Connection Cafe

AUGUST 26, 2013

That’s why I took Exact Target’s fantastic list of 50 Email Marketing Tips and Stats for 2014 and boiled it down to three key takeaways for nonprofits. For example, panicking over the changes to Gmail Tabs is a moot point if your organization’s emails aren’t optimized for mobile. Include your CTA early on in your email.

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Achieve

FEBRUARY 2, 2015

If you’ve ever been in the position of researching and purchasing a new email platform, you understand how overwhelming the process can be. When I say “email platform,” I mean the software that you use to send emails to your database of clients, donors, volunteers and others, such as Constant Contact, MailChimp, Emma, etc.)

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BoardAssist

DECEMBER 20, 2016

10 Website Design and Email Marketing Best Practices for Nonprofits. 5 Must-Know Stats for Nonprofits. billion email accounts worldwide and the number is expected to grow to 5.6 billion by 2019 – a growth rate of 26%. 55 % of email opens are now mobile. billion by 2019 – a growth rate of 26%.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

When we say video works, we don’t mean every video works, any more than we mean every email works or every direct mail piece works. To know that your email works you have to be sending email regularly – and developing clear metrics for what success looks like. Video Stats: How Video Impacts Constituent Behavior.

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Care2

OCTOBER 23, 2009

Email, according to a recent article by the Wall Street Journal (WSJ). Email is not king anymore because Web 2.0 Could email really be fading away? Email grew 21% between 2008-2009. million people used email in the US and abroad as compared to 229.2 What medium is the next victim? In August 2009, 276.9

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Tech Soup

MARCH 12, 2013

Simply getting emails out the door can be a challenge for nonprofits. Crafting relevant, interesting email on a regular basis? Actually, it’s a common challenge for all email marketers. The Most Effective Way to Improve Email Relevancy. It's a series of emails automatically sent in response to a certain action.

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Volunteer Hub

FEBRUARY 14, 2022

Nonprofits can post new opportunities and communicate these opportunities via email, text, and social media notifications. Many seniors are becoming more comfortable with using social media, text, and email as a communication source. Forrester Research found that 91% of online seniors (age 65+) use email regularly.

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Nonprofit Tech for Good

APRIL 23, 2019

In the 2018 Charitable Giving Stats from NP Source , 77% believe everyone can make a difference by supporting causes. Does the CRM enable you to send emails directly from the platform or does it require the implementation of an outside tool to address this communication channel? Can all aspects of donor communication be personalized?

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Connection Cafe

FEBRUARY 12, 2019

Last year for a research study, I signed up to get emails from 152 Canadian charities to see how they were capturing emails and then what they were sending when it came to fundraising (more on why and the research study here ). The Size and Quality of Your Email List Is the Leading Indicator of Your Ability to Raise Money Online.

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Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. The right nonprofit email newsletter format. Your regular email (e.g.

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Whole Whale

FEBRUARY 1, 2021

We love SMS because it boasts a 99% open rate, and users are more likely to respond. have unlimited texting and 97% of US adults text ( Pew Research, 2015 SMS stats, and 2018 stats ). have unlimited texting and 97% of US adults text ( Pew Research, 2015 SMS stats, and 2018 stats ). Msg&data rates may apply.?

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Achieve

APRIL 28, 2022

A simple email with a direct call to action will no longer cut it. . Question: When there are so many different social media platforms—not to mention the old standbys of email and texts—how do you reach your followers? Sending email campaigns. such as email address, social media profiles, home address, and phone number.

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Pamela Grow

DECEMBER 6, 2023

Mentioning matching gifts in appeals leads to a 71% increase in response rates. You likely spend a lot of time perfecting your fundraising letters , emails, and other donation appeals. But did you know that you could improve response rates by 71% just by mentioning matching gifts?

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Nonprofit Tech for Good

SEPTEMBER 20, 2018

While there’s a ton of insightful data I could share, there are 5 must-know recurring giving stats I want you to know. And it did not impact the overall conversion rate. This is a really scary stat to me. 4) Only 1 in 5 organizations sent emails from a real person. A 64% increase in recurring donors.

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Pamela Grow

JANUARY 13, 2021

This change would leave many of our donors (without email addresses) in the dark when it comes to news and feel-good stories about the organization. We continue to solicit donors using direct mail and emails. As a result, our sector’s donor retention stats will decline further. Print newsletter or email? You need both!

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Neon CRM

AUGUST 24, 2023

Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics. Every quarter, FEP provides a new set of updates on key performance indicators like new donor acquisition rate or changes in fundraising trends and patterns.

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Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. 35% of online fundraising came from emails and 65% came from other online sources like nonprofit’s own websites, social fundraising, etc.

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Care2

MARCH 22, 2011

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? However, it’s important to note that the 2010 fundraising response rate was actually 0.08% and fell 19% on average from 2009 to 2010. Nonprofits need to pay special attention to this stat. Why is that?

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Bloomerang

AUGUST 29, 2023

This helps increase donor retention rates, which leads to more revenue. You can use it to keep an eye on your donor retention rate, campaign progress, and more. These features include donor portals where fundraisers can view their stats, such as how much they’ve raised so far and who is giving to their pages. Customized reports.

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Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

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