10 Must-Know Stats About Online Fundraising

Nonprofit Tech for Good

7) Over the last 10 years, donor retention rates have been consistently weak – averaging below 50%. Stats FundraisingThe first “Donate Now” button was released in 1999 by Groundspring, a nonprofit founded by San Francisco-based Tides Foundation , and throughout the early 2000’s young Gen-Xer nonprofit professionals pioneered the use of “Donate Now” buttons.

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5 Must-Know Recurring Giving Stats for Nonprofit Fundraisers

Nonprofit Tech for Good

While there’s a ton of insightful data I could share, there are 5 must-know recurring giving stats I want you to know. And it did not impact the overall conversion rate. This is a really scary stat to me. By Nathan Hill , Optimization Evangelist at NextAfter , works every day to share how testing and optimization can lead to fundraising growth that can transform organizations and causes.

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20 Must-Know Fundraising and Social Media Stats

Nonprofit Tech for Good

Thus, in time for the year-end fundraising season, below are 20 stats about fundraising and social media that every nonprofit needs to know. Overall, the stats indicate a continued upward trend in philanthropy worldwide, a steady increase in online fundraising, and mounting evidence that as the use of social media grows, so does online giving. In reality, 72% contribute at a rate below the national average.

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12 Must-Know Stats About Online Fundraising, Social Media, and Mobile Technology

Nonprofit Tech for Good

That said, below are 12 stats to consider and research further about online fundraising, social media, and mobile technology. Only 3% of charities rate their board and executive leadership as being digitally savvy. Now into the second quarter of 2017, three themes are taking shape that the nonprofit sector should be aware of. First, online fundraising revenue is growing worldwide and it will continue to increase for years to come.

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20 Insightful Nonprofit Technology And Social Media Stats

TechImpact

Some of the most current and meaningful stats about nonprofits and the digital realm, from sources such as Nonprofit Tech For Good , Waggener Edstrom , TechSoup , and the Artez Interactive. response rate. Email fundraising campaigns had a.07% response rate. The post 20 Insightful Nonprofit Technology And Social Media Stats appeared first on Tech Impact Blog. Image courtesy of StavtrupPortalen.

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5 Google Analytics Stats To Track Fundraising Success

TechImpact

Understanding which traffic sources are generating the most donations already is key to determining where you should be focusing your efforts to bolster, and improve donation rates. The post 5 Google Analytics Stats To Track Fundraising Success appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of Info Trust LLC. Having a tough time tracking the analytic behind your last fundraising campaign? You’re not alone.

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3 Alarming Stats About Nonprofit Content Marketing

TechImpact

If your social traffic, social shares, clicks, average time on page, bounce rate, or page traffic is not kept track of, how do you know if you’re resonating with your audience? The post 3 Alarming Stats About Nonprofit Content Marketing appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of mdsone.com. The simple truth is, your nonprofit needs to be engaging in content marketing.

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10 Content Marketing Stats That’ll Make Your Jaw Drop

TechImpact

Here are 5 stats that prove content marketing works, and 5 stats that prove traditional marketing techniques are a thing of the past. According to the Content Marketing Institute , consumers reject banner ads at a rate greater than 99%. According to Coull , the average click-through rate for display ads is 0.11%. The post 10 Content Marketing Stats That’ll Make Your Jaw Drop appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

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12 Must-Know Stats About Social Media, Fundraising, and Cause Awareness

Nonprofit Tech for Good

Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention.

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Click-through Rates, Compelling Links and Your End of Year Fundraising Appeal

NetWits

Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. What do those stats tell us? Making link copy compelling will have immediate effects on click through rates. The 2010 eNonprofit Benchmarks Study found that as click-through rates increased, so did conversion rates. Wondering how to get more from your holiday email appeals ?

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Roundup of 2009 Online Giving Stats

Robert Weiner

Email open rates remained steady at around 20% but click-through rates declined. I t's the season for a slew of reports analyzing last year's online giving results. Convio released their 2010 Online Nonprofit Benchmark Study in March, based on results from nearly 500 clients. Its findings included: 14% growth in online giving overall. 69% of the organizations they looked at raised more online in 2009 than in 2008, while 31% raised less.

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Web Stats That Matter

NTEN

There's no better example than world of online communications: you're all tracking things like site visits, bounce rates, open rates, and click-throughs. . Michael Cervino will talk about using your web stats to make better decisions at next week's Online Nonprofit Technology Conference.

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Roundup of 2009 Online Giving Stats

Tech Soup Blog

Email open rates remained steady at around 20% but click-through rates declined. I t's the season for a slew of reports analyzing last year's online giving results. Convio released their 2010 Online Nonprofit Benchmark Study in March, based on results from nearly 500 clients. Its findings included: 14% growth in online giving overall. 69% of the organizations they looked at raised more online in 2009 than in 2008, while 31% raised less.

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Twitter Stats You Need To Know and Tips to Get More Clicks

Care2

12 percent : higher the click rate for brand tweets with price in whole dollars. 17 percent : higher the click rate for tweets with a question mark. 1-3 percent : engagement rates on Twitter ads. I also recommend that you check out this research below by Dan Zarrella of Hubspot, who analyzed the click-thru rate of over 200,000 tweets. A lot of organizations focus more of their engagement efforts on Facebook than Twitter.

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Exact Target’s 50 Emailing Tips and Stats for 2014 Reduced to Three Key Takeaways

Connection Cafe

That’s why I took Exact Target’s fantastic list of 50 Email Marketing Tips and Stats for 2014 and boiled it down to three key takeaways for nonprofits. Subject lines fewer than 10 characters long had an open rate of 58%. I love a good list and, I suspect you do, too. However, even the best of lists can sometimes feel a little long. My top three takeaways (in bold) supported by Exact Target’s list include: Don’t fret the small stuff.

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Useful Stats Every Nonprofit Should Know Moving into 2010

Care2

In comparison, the rates for whites rose four percentage points, and the rates for blacks rose only two percentage points during that time period. The Rise of Politicians Using Social Media. Are politicians finally understanding the value of being social via social networks? Chris McCroskey, founder of TweetCongress says that in 2009, the number of Members of Congress using Twitter has gone from two dozen to more than 160.

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How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Retention rate (of participants, team captains, team members). Number of emails / social media posts per fundraiser, email / social media conversion rate. Percent of participants who are on teams and similar stats, team size, team retention rate, etc. Team involvement is linked to higher retention rates. Benchmarks & Stats Emerging Events Event Fundraising Peer-to-Peer Fundraising In my previous post Counting on Success?

5 Fundraising Resolutions for 2016

Connection Cafe

The same trends that are changing the world around us at a rapidly accelerating rate are impacting the fundraising profession in new and exciting ways. For more key statistics like the ones listed above, check out 50 Fascinating Philanthropy Stats. Nonprofit Fundraising 50 Fascinating Philanthropy Stats fundraising resolutions fundraising trends New Year's Resolutions2016 will be a year of great opportunity for the philanthropic sector.

Counting on Success? Focus on Event Fundraising Analytics

Connection Cafe

For example, if you have a repeat attendance rate of 12 percent and your peer events post 20 percent retention, you’re working extra hard to recruit new people. Benchmarks & Stats Emerging Events Event Fundraising Peer-to-Peer Fundraising #nptech Analytics benchmarks Blackbaud Friends Asking Friends event fundraising Luminate TeamRaiser metrics Peer to Peer Fundraising

Top 3 Roadblocks for Event Registration

Connection Cafe

The first step to improving registration rates is understanding the roadblocks. This feeling of overwhelmed was most evident in the Waiver stage of the process, where longer waivers, filled with paragraphs of legal jargon led to a significantly higher abandonment rate. There are many strategies for improving registration rates, including mobile optimization and shorter registration forms. Benchmarks & Stats Event Fundraising Traditional Events

How Are Your Participants Fundraising Online?

Connection Cafe

How would you rate the online fundraising tools in terms of ease-of-use?(“extremely Benchmarks & Stats Event Fundraising Peer-to-Peer Fundraising event fundraising event fundraising tips Friends Asking Friends fundraising fundraising metrics individual fundraising Online Fundraising online fundraising tools Peer to Peer Fundraising personalizing fundraising pages Social Fundraising Social Media

Septober is almost over! It’s time to get ready for Boot Camp!

Connection Cafe

Rate yourself, activities you lead and your leadership if you manage staff. Benchmarks & Stats Event Fundraising Friends Asking Amy Peer-to-Peer Fundraising Traditional Events Years ago when my best friend and I worked at The Leukemia & Lymphoma Society we coined the term Septober. For us, there wasn’t a weekend in September & October that we weren’t working – except for the Jewish Holidays; which provided a much needed break.

Take Control of Your Data: 3 Must-Have Reporting Tools Every Nonprofit Should Have

EveryAction

From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard. Users are automatically equipped with default “Analytics Dashboards” that include pre-built (and beautiful) charts and graphs on deliverability stats, online activity numbers, organizing metrics, email performance and more!

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Using Event Metrics to Create an Action Plan

Connection Cafe

Email/social media conversion rate. Benchmarks & Stats Event Fundraising Peer-to-Peer Fundraising anlyzing event data engagement strategies event data and action plans Non-profit benchmarking report p2p metrics Peer to Peer Fundraising Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. But what do we actually do with our data once we pull that report?

How to Set Up Wordpress for Your Non-Profit

Confessions of a Non-Profit Executive Director

To that end, I recommend using Google Analytics , Quantcast , Getclicky and a server log-based tool like AW Stats or Webalizer for your metrics package. When I volunteered on asianamericansforobama.com, no one was sure whether or not Asian Americans were actually reaching the site and our initial Quantcast rating had only an index of 100 for the Asian Americans.

How To Recruit New Members for Your Association on Social Media

Nonprofit Tech for Good

You’ll also want to keep track of these stats. If you’re doing this, make sure to measure the clickthrough rate. Written by Findjoo , this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations.

Seth Godin on Innovation, Failure and Why Non-profits Should Stop Operating like Businesses

NetWits

Troublesome] Fundraising Stats. Fundraising Email Response Rate is 0.13%. Only 26% of Nonprofits Rated their Websites Very Effective. You can read more about these stats and find the source studies over at Non-profit Trends. Seth Godin has some firm beliefs and thoughtful insights when it comes to how non-profits can (and should) change the world.

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Free (and Cheap) Mass Texting for Nonprofits

Whole Whale

We love SMS because it boasts a 99% open rate, and users are more likely to respond. have unlimited texting and 97% of US adults text ( Pew Research, 2015 SMS stats, and 2018 stats ). Msg&data rates may apply.?

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How Capgemini Recognized Employee Resource Group Contributions

sgEngage

I’m excited to highlight yet another Blackbaud customer that went above and beyond in 2020 to harness employee engagement and reward the employees that have kept their teams engaged in corporate philanthropic programs during what has been a difficult and isolating year for many.

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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

That’s an incredibly high donor retention rate for a set of tools that are still in their early adoption phase. This is the seventh post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield.

How to Report Live from Nonprofit Events and Conferences

Nonprofit Tech for Good

Twitter: During live events, the ideal tweet rate is once every 8-10 minutes. Write a minimum of five call-to-action and 10 stats posts/tweets with sources in advance that can be easily copied-and-pasted during the event. When live reporting in real-time on Twitter, only tweet the most interesting quotes and stats presented by event speakers. Real-time reporting from nonprofit conferences and events requires an advanced skill set, training, and a lot of practice.

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Create A Sponsor Packet That Makes Money

Greater Giving

Hard Numbers, Stats and Graphs. We have raised graduation rates at local high schools from 25% to over 75%.”. “We This post is the third in a series designed to teach the art of nailing the perfect pitch. “What if you have just 2 minutes with a prospective donor.

5 Key Differentiators to Look for in Your Nonprofit CRM

Nonprofit Tech for Good

In the 2018 Charitable Giving Stats from NP Source , 77% believe everyone can make a difference by supporting causes. Do you have a pre-built fundraising outcomes dashboard that reports on key metrics such as donor acquisition cost, average size gift increase, # of major gifts secured, donor retention rate increase? By StratusLIVE (Sponsored Post). Nonprofits are doing important work every day that impacts lives and makes our world even better.

Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Several of our Blackbaud nonprofit customers have recently had incredible success using a personalized approach to email: 1) An animal rights organization doubled click-through rates by personalizing an event email invitation with: The last year people attended. Analyze the stats of previous emails. Ever buy something that’s “one size fits all?”

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The Numbers Game: Understanding the Statistics for Non-Profit Giving

Byte Technology

From donor retention rates to percentages detailing fundraising success or failure, social media likes to e-newsletter pass-ons, statistics, in the most basic sense, let them know if their efforts are being rewarded in monetary returns and supporter encouragement and engagement. This may be a hard stat to get one’s head around, but it’s important. Among Mark Twain’s more famous quotations is this: “there are three kinds of lies: lies, damned lies and statistics.”

Nonprofit Donor Newsletters | Print or Enews?

Pamela Grow

As a result, our sector’s donor retention stats will decline further. This slide from Steve MacLaughlin of Blackbaud displays the differences in donor retention rates between online-only, offline only, and multichannel. Recently one of our Grow Report subscribers wrote in: Hi, Pam.

9 Must-Know Best Practices for Distributing Your Nonprofit’s Content on Social Networks

Nonprofit Tech for Good

In practice, for every five status updates, posts, or tweets, four should be related to storytelling (through blogs, website articles, video, photos, stats, and quotes), while only one should be a direct ask such as a marketing or fundraising pitch. Visuals inspire higher interaction and engagement rates. Photos uploaded to Facebook get five times the interaction and engagement rates than posted links. Visually compelling photos uploaded to Twitter double retweet rates.

[VIDEO] How to Tap Into Gen Y & Z Donors

Bloomerang

And that we can debunk like off the sheer fact that millennials and Gen Z have been engaging with organizations at high rates. And now let’s talk about some key stats about generation Z and their giving.

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The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

We’ve put together a list of the most up-to-date stats on how nonprofits are using social media to make a difference. VIEW MORE SOCIAL MEDIA STATS. VIEW MORE SOCIAL MEDIA STATS. VIEW MORE SOCIAL MEDIA STATS. Engagement rates on Instagram are 15 times higher than Facebook and 20 higher than Twitter. VIEW MORE SOCIAL MEDIA STATS. VIEW MORE SOCIAL MEDIA STATS. VIEW MORE SOCIAL MEDIA STATS. SOCIAL MEDIA MARKETING FOR NONPROFITS.

10 Website Design and Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

5 Must-Know Stats for Nonprofits. billion by 2019 – a growth rate of 26%. Write short subject lines (50 characters or less) and use emojis to maximize open rates. The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many nonprofits have not yet adapted to the new aesthetics and functionality of a mobile, social Internet.

10 Website Design and Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

5 Must-Know Stats for Nonprofits. billion by 2019 – a growth rate of 26%. Write short subject lines (50 characters or less) and use emojis to maximize open rates. The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many nonprofits have not yet adapted to the new aesthetics and functionality of a mobile, social Internet.

5 Ways Mobile Giving Can Boost Your Nonprofit Fundraising

Nonprofit Tech for Good

Mobile Stats and Facts. Text messages have a 98% open rate. Christy Noel is the Vice President of Digital Marketing Services at MobileCause where she advises nonprofits to accelerate their fundraising and engagement efforts through giving and marketing strategies via digital technologies. I was recently stopped in my tracks when I received a text from a nonprofit the other day whose mission is to fight child sex trafficking.

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Do you need to start from scratch?

The Storytelling Non-profit

Are your email stats actually plunging? What is the conversion rate on our giving page? I’m in the midst of a series on building strategy -- any kind of strategy -- for your non-profit. The first post in this series shared 4 Questions to Make Strategic Decisions is worth reading before you dive into this one. As I wrote in that post, we are living through a time that is deeply impacting our ability to make decisions about our fundraising and communications programs.

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