Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising. Social Media.

Benchmark 72

Benchmark Advocacy Stats Mobile 72

Nonprofit Tech for Good

APRIL 10, 2022

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Twitter is not for every nonprofit.

Twitter 356

Twitter Practice Social Media Nonprofit 356

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. According to the report, response rates on appeals declined by more than 18%. Website Traffic and Conversion Rates. About 2% of web visitors provided their email address.

Benchmark 70

Benchmark Studies Money Raise 70

Robert Weiner

MAY 5, 2010

Convio released their 2010 Online Nonprofit Benchmark Study in March, based on results from nearly 500 clients. Email open rates remained steady at around 20% but click-through rates declined. I t's the season for a slew of reports analyzing last year's online giving results.

Stats 131

Stats Online Giving Convio 131

NTEN

APRIL 29, 2010

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers. >

Benchmark 70

Benchmark Studies Free Stats 70

Care2

MARCH 22, 2011

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Online Advocacy and Email. Why is that?

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

Hype 52

Hype Research Marketing Benchmark 52

Care2

JANUARY 31, 2010

Interested in setting Facebook and Twitter benchmarks for your nonprofit but don’t know where to start? Check out M+R Strategic Services first Nonprofit Social Media Benchmarks Study , which includes sample research by groups such as Easter Seals, Oxfam, Human Rights Campaign, League of Conservation Voters, and more.

Benchmark 64

Benchmark Social Media Studies Media 64

Tech Soup

MARCH 12, 2013

Simply getting emails out the door can be a challenge for nonprofits. Crafting relevant, interesting email on a regular basis? Actually, it’s a common challenge for all email marketers. The Most Effective Way to Improve Email Relevancy. It's a series of emails automatically sent in response to a certain action.

email 55

email Marketing Registration Nonprofit 55

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). 2) Educate. Saying Thanks.

Relationship 208

Relationship Raise Tips Fundraising 208

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. The right nonprofit email newsletter format. Your regular email (e.g.

Newsletter 124

Newsletter email Create Template 124

Connection Cafe

JUNE 13, 2013

Benchmarks let us know how we perform compared to our event fundraising peers. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Retention rate (of participants, team captains, team members). Team involvement is linked to higher retention rates.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Tech Soup

MAY 4, 2010

Convio released their 2010 Online Nonprofit Benchmark Study in March, based on results from nearly 500 clients. Email open rates remained steady at around 20% but click-through rates declined. I t's the season for a slew of reports analyzing last year's online giving results.

Stats 43

Stats Online Giving Convio 43

Nonprofit Tech for Good

SEPTEMBER 20, 2018

While there’s a ton of insightful data I could share, there are 5 must-know recurring giving stats I want you to know. And it did not impact the overall conversion rate. This is a really scary stat to me. 4) Only 1 in 5 organizations sent emails from a real person. A 64% increase in recurring donors.

Stats 265

Stats Giving Fundraising Gift 265

Care2

JANUARY 7, 2011

As organizations continue to plan for 2011, it’s important to examine 2010 benchmarks such as the Membership Marketing Benchmark report that surveyed over 400 association executives. Check out these Stats: In 2009, 31% of associations reported that membership renewal rates decreased in the previous year.

Benchmark 67

Benchmark Associations Stats Offline 67

DNL OmniMedia

FEBRUARY 11, 2021

These stats were compiled by the team at Blackbaud, long-time stand-out providers of nonprofit technology. Have you allocated enough funding to support the stewardship efforts that have had the highest rate of success in the past? Peer Benchmarking. How do we know this? A realistic budget needed to achieve your goals.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 31

Convio Benchmark Studies Social Media 31

Connection Cafe

MAY 9, 2013

Over time, we’ve isolated certain benchmarks that provide clues to the health of an event. Common peer-to-peer benchmarks include the following: Repeat attendance. Number of emails (and social media posts) per participant. Industry benchmark reports identify how events similar to yours perform in the key performance categories.

Analytics 40

Analytics Benchmark Fundraising Metrics 40

Care2

SEPTEMBER 23, 2010

Download the e-benchmarks study for all the analysis. Some stats about text message users: over 80% come from email lists. Growth rate is at about 49.5%, though churn is at 31%. The response rate for text messaging where people are asked to make a call to a decision maker on the organization's behalf is 4.9%.

Tools 52

Tools Stats Netsquared Info 52

Care2

AUGUST 22, 2013

Online advertising, your email list, etc.). Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Send 2-3 emails each month. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions.

Online 71

Online Tips Calendar Test 71

NonProfit Hub

MAY 12, 2014

The average one-time donation went up as well, from $60 to $68 ($57 via email only), and overall nonprofit website traffic grew 16%. Since you can’t predict which page will inspire someone to give, increase your chances of receiving a donation by putting the button on every page of your website (as well as in your emails and newsletters).

Online 55

Online Giving NPO Paypal 55

Connection Cafe

OCTOBER 31, 2013

Consider the following tips to offer encouragement to this specific group: Provide a series of coaching emails offering fundraising tips that will help them reach their goal. While email is an easy way to communicate, don’t always rely on this for this special group. Number of emails sent/social media messages posted.

Metrics 34

Metrics Action Create Benchmark 34

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Because we know that email is still a HUGE way people like to be communicated with. According to the “ eNonprofit Benchmarks Study ” done by NTEN (shout out to Holly Ross ) email is still the “killer app” that reaches the most people. Open rates and click-throughs are holding steady. Stats, stats, stats ….

Facebook 97

Facebook Stats Los Angeles Tips 97

Connection Cafe

JULY 12, 2013

Each time a participant uses online tools to send an email, post a link to their Facebook page or update their fundraising page, your organization has an opportunity to connect with them about their efforts, your mission and the impact they are making. Sending emails? Sharing their fundraising page on their social media sites ?

Online 38

Online Fundraising Metrics Benchmark 38

Connection Cafe

MARCH 30, 2012

Our good friend and business partner in Canada, Michael Johnston of HJC, also shared some interesting stats about the differences in the nonprofit landscape that I thought I’d pass along. Be on the lookout for the Convio 2012 Benchmark Study (coming soon!) The US open rate is about 18%, in Canada it is almost 30%!

San Francisco 49

San Francisco NTC Canada Stats 49

Connection Cafe

JULY 22, 2013

To establish benchmarks for measuring success of our design efforts. Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement? People who leave the site (bounce rate). To understand how visitors interact with the site. Methodology.

Analytics 37

Analytics Design Research Process 37

Neon CRM

JULY 19, 2023

1/4th of Annual Nonprofit Revenue is Raised in December Source: M+R Benchmarks According to the 2023 M+R Benchmarks Report , December giving accounts for roughly one fourth (26%) of annual nonprofit revenue. Just remember to segment your email lists so that donors who have already given don’t receive those reminders as well.

Statistics 98

Statistics Giving Fundraising Benchmark 98

CauseVox

OCTOBER 11, 2021

Provide them with graphics, sample posts, press releases, email templates and more. Ask them to compose a quick, hand-written note or an email or see if they can make time for a phone call or even a lunch with top donors. Year-End Fundraising Email Campaign. Excert from Fiver’s Toolkit.

Guide 73

Guide Giving Campaign Social Media 73

Connection Cafe

NOVEMBER 2, 2017

If your campaign is beating the benchmarks, it gives you the tools you need to show off to your boss! Although all event categories saw a decline in participation last year, fundraising revenue did not decrease at the same rate because of the strong showing in fundraising performance by those who did participate.

Data 20

Data Studies Raise Stats 20

Care2

AUGUST 16, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Did they test combining direct mail and email?

Social Media 28

Social Media Advocacy ROI Online 28

Nonprofit Tech for Good

APRIL 5, 2021

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. You can also add contact information which will add a “Contact” button, a “Call” button, or an “Email” button to your profile depending upon which contact information you provide.

Practice 363

Practice Nonprofit Avatar Social Media 363

Qgiv

JULY 12, 2021

Email Fundraising Statistics. Email Fundraising Statistics. Email has the highest return on investment of any marketing channel ($40 for every dollar spent!). of donors who support from an email are doing so on a mobile device. of donors who support from an email are doing so on a mobile device. 12% said animals.

Statistics 116

Statistics Raise Fundraising Social Media 116

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Bloomerang

JULY 30, 2021

An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. Text messages have a higher open rate and response rate than emails. .

Support 114

Support Fundraising Broadcast Contact 114

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! As nonprofits prepare for the giving season one tactic in every marketer’s toolkit is undoubtedly email marketing and it’s easy to see why. 1 How Many Email Platforms Do You Use?

email 89

email Marketing Strategy Fundraising 89

Classy

JUNE 24, 2021

Across platforms, you should be tracking social media engagement rates and conversion rates. Engagement Rate. To learn user demographic and engagement stats for each channel, suggested post frequencies, and a sample week of nonprofit social media content, download the Nonprofit’s Social Media Content Planner now. .

Social Media 122

Social Media Track Conversation Media 122

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34