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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

Universal Analytics (UA) has stopped processing data. To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. Using UTMs to track how users arrive at a website What is a UTM?

Track 255
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How to generate advocacy calls from your supporters to elected officials

EveryAction

Choose who should make the advocacy calls Once you’ve chosen your targets, it’s time to build your universe. Extra barriers like dialing switchboards can make it less likely that supporters will make the call, and your organization will likely then rely on word-of-mouth and counting emails for reporting purposes.

Advocacy 158
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Leveraging Salesforce CRM for the University of Vermont Office of Research

Cloud 4 Good

Following the considerable success the University of Vermont (UVM) found using Salesforce Marketing and Service Cloud to safely and efficiently reopen their campus in the wake of COVID-19’s emergence, UVM once again engaged Cloud for Good to take their Salesforce technology to the next level by expanding their Salesforce usage.

Vermont 59
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5 Tech Best Practices Universities Should Use To Keep Alumni Connected

Everyaction

With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. Digital communication that stands out. The key to running a cost-effective direct mail program is effective testing.

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5 Tech Best Practices Universities Should Use To Keep Alumni Connected

Everyaction

With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. Digital communication that stands out. The key to running a cost-effective direct mail program is effective testing.

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Don’t Let Staff Turnover Affect Your Grantmaking Data Quality

sgEngage

This can cause problems when tasks fall through the cracks or emails go to inboxes that no longer exist. Action items not assigned to an active team member can lead to phone calls, meetings, and other crucial tasks not being completed. Blackbaud University Instructor Chrissy Haskell also contributed to this article.

Data 74
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How to Streamline Your Grant Management Process with Technology

sgEngage

This could be by phone, letter, or email. Track your communications via activity records. This way, any stakeholder can review all communications that have occurred for a funding request, whether a staff member made a phone call or used generated correspondence from within the system. Remember those request statuses?

Grant 95