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Here’s How to Raise More Money with Your Next Fundraising Letter

The Fundraising Authority

I am in the middle of writing a direct mail fundraising letter for a non-profit client, and tomorrow I will be presenting the letter to them, and explaining why it will be effective. And it got me thinking… there are really only three things that separate super-successful fundraising letters from ones that are just mediocre.

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Eight Fundamental Concepts for Successful Non-Profit Fundraising Events

The Fundraising Authority

Fundraising events are a staple part of non-profit development programs worldwide. Your goal as a fundraiser is to make sure that you are maximizing your events to raise as much money as possible, without wasting valuable time and resources. Fundraising events are still fundraising , and all of the rules of fundraising apply.

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9.5 Tips to Writing Cleaver Headlines – Nonprofit newsletter subject line examples

Whole Whale

To make sure your newsletter gets opened, you need to write clever (not the knife) headlines that cut to the point and entice people to click. . The best headlines are usually shorter than six words. Keep your headlines short, sweet, and to the point. People are more likely to click on headlines that include numbers or symbols.

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How To: Write Fundraising Auction Item Descriptions

Greater Giving

How to make sure you have the right fundraising auction item descriptions to entice your guests to bid on them. Auctions are a popular event for nonprofits to put on their fundraising calendars , whether hosted as a standalone affair or part of a larger function, such as a charity gala. But how do you write a great description?

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Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising

The Modern Nonprofit

Estimated Reading Time: 3 minutes Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising In an age where every click, like, and share is meticulously tracked, the landscape of digital fundraising is evolving rapidly.

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. ” This name helps search engines understand and index your images more effectively, improving your site’s SEO.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Repeat what works – Keep using effective stories, calls to action, and emotional appeals. Creativity matters only if it sells.

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