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Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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How To Find Your Most Generous Donors

Bloomerang

All donors are not created equally. Some donors can cost a great deal to acquire, and then only make one gift before lapsing. There’s a fundraising story about Bill Gates receiving a telemarketing call from a young student alum asking fellow Harvard alumni to donate. Bill’s reply to the young student.

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Unlocking The Power Of A Donor Thank You: Feeding America’s Approach

Bloomerang

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Aaron and his team have designed a donor thank you process that’s an ongoing practice integrated into the fundraising culture at Feeding America. Aaron LaMonica-Weier , Sr.

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

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How to Collect Compelling Stories to Use in Your Fundraising Work

The Fundraising Authority

As fundraisers, we need to be carrying on a constant conversation with our donors. Other times, we talk to our donors through newsletters, e-mails and snail mail letters. We need our donors emotionally involved and excited about our work… not bored. If you are a school, you collect parent and student stories.

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What’s in My Mailbox | Random Thoughts on EOY Direct Mail

Pamela Grow

Following an initial drop-off in direct mail after our country’s lockdown, my mailbox started filling up again. Here are a few random observations from the past 6 weeks of mailings in an exceptional year…. Real and personal: In these mailings from our students, I loved the personal note from Mandy from Intervale Center.

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How to Upgrade Nonprofit Donors Using Suggested Donations

Bloomerang

As a nonprofit fundraising professional, you’re always thinking of ways to encourage your donors to increase their donation amounts. Some donors upgrade their giving without being asked, but most donors need some prompting. This makes it easier for your donors to choose how much to give to your nonprofit.