Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. Share others' info relevant to your work. My friend Beka referred me to this fabulous 28-page Social Media ROI report from Peashoot. Measure THIS!

ROI 50

ROI Social Media Measure Media 50

Connection Cafe

AUGUST 22, 2018

Are you suffering from mid-level donor envy? More and more organizations are catching on to the importance of this generous and loyal tier of donors. There’s a good chance the ROI will be worth it, but you need to put in the work. Based on the floor and ceiling, how many mid-level donors do you have? More money?

Program 24

Program Donor Fundraising Gift 24

Connection Cafe

DECEMBER 2, 2016

Both are founders and CEOs of consulting agencies that focus on how nonprofits can more effectively communicate with supporters to grow their members and donors. Now that you have a database full of information on potential donors and you’re exploring digital marketing with Facebook, it’s time to take data to the next level.

Data 20

Data Donor Beginner Database 20

CauseVox

SEPTEMBER 28, 2021

But success in an online fundraiser goes further than just getting the attention of potential donors. AuSM had some additional elements that let them take those audience members from “interested” to “donor”. Being where the donors are: the foundation knew that most of their community spent a lot of time online.

Examples 83

Examples Websites North Carolina Virtual 83

Connection Cafe

NOVEMBER 7, 2014

We live in the information age – people have all the info they need at their fingertips and Google has trained us to find anything we need by doing a quick search. Your potential donors and volunteers are searching. Why is Content Marketing Important? Funders are searching. Patients are searching. Parents are searching. It’s Your Turn.

Content 45

Content Storytelling Marketing Chart 45

Care2

DECEMBER 28, 2010

The keys to turning this tide include the following steps: Organizations need to stop waxing on and on about their institutional successes and instead connect with prospective and current donors around issues that matter to them. Organizations must test appeals to determine which messaging works best. Second, data portability.

Game 75

Game Strategy Change Advocacy 75

Nonprofit Tech for Good

DECEMBER 3, 2020

Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. According to the Global Trends in Giving Report , 32% of online donors gave through Facebook Charitable Giving Tools in 2020.

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Facebook Practice Avatar Nonprofit 364

Connection Cafe

APRIL 18, 2013

deciding to completely revamp your donor management process or General Ledger coding structure in the Business and Development Office). Show me the ROI. Other good examples are data appends and overlays to clean up or enhance data with updated addresses, phone numbers or wealth info.

Tips 35

Tips ROI Phase Info 35

CauseVox

MAY 3, 2021

However you can still have a strong ROI thanks to the lower expenses. Just as with individual donors, the follow up and relationship building are incredibly important. In addition, many sponsors don’t see as much value in having their logo shared digitally: being face to face with potential clients is more of a premium.

Sponsor 52

Sponsor Virtual Fundraising Benefit 52

Care2

JUNE 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" As a donor, you choose which project you would like your donation to support.

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Social Media Gift Advocacy Support 37

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "      What happens after a nonprofit donor or stakeholder is satisfied with the engagement. Source: A New Model for Social Media (and Traditional) Measurement.

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Care2

DECEMBER 8, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Join us to learn how your organization can increase donations on and offline this year.

Social Media 28

Social Media Online Advocacy Case Study 28

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2010

So we didn’t raise $81,000, but what we got was even more valuable: an entirely new group of donors, many of whom have continued to give all year long. I knew people needed information about what child trafficking is, so last year I put together an info sheet. 3. Don’t focus on your goal. 4. Widgets work. 11. Major in media.

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Lesson Dominican Republic Learning Widget 97

Care2

MAY 29, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Especially when trying to convert them to donors.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MARCH 30, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Big thanks to Erin and Jill for sending us the info! Copyright © 2008, Care2.com

Social Media 28

Social Media Job Advocacy Case Study 28

Care2

MARCH 23, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Thanks tons for sharing this info. March 23, 2009 | Copywriter Steff EXACTLY what I need!

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

MAY 31, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Especially when trying to convert them to donors.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 31, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Thanks for the info! May 31, 2007 | Amien Copyright © 2008, Care2.com

National 28

National Social Media Service Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

What are some best practices on Facebook to generate followers and turn them into donors? I'm not sure the value in highlighting their privacy settings, but if someone is reluctant to share their new contact info, asking for an email to invite them to a group, or providing them with a link to join, might be a good second ask.

Social Media 50

Social Media Examples Professional Learning 50

See3

MARCH 27, 2008

The first was about ROI. ROI” as the title of a session. Beth pointed out a great study on blogging ROI from Forrester. She asked the audience how many people use formal ROI evaluations with regard to social media efforts. In StumbleUpon, she saw results from being the source of quality, relevant info. Makes sense.

NTEN 45

NTEN Web Case Study Stumbleupon 45

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. I shall investigate - I muttered - to know what ROI could account for.

ROI 76

ROI Social Media Slides Media 76

Care2

JANUARY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Gather demographic info if you don’t already have it.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Get Fully Funded

FEBRUARY 23, 2022

Yes, it is also the most effective channel for fundraising (including a higher ROI than events). This means that that most effective fundraising starts by growing your subscriber base and using email to turn those subscribers into donors. How can you help potential donors? Specifically, I recommend creating a digital resource.

Question 69

Question Effective Donor eBook 69

Care2

APRIL 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" So check out MobileActive.org for more info and start warming up those thumbs.

Social Media 31

Social Media Mobile Advocacy Online 31

See3

OCTOBER 25, 2007

The viewers/donors might look similar to what we see on Facebook causes but we will wait until we have some real data before speculating further. And when a registered YouTube user clicked on it, the email address (and other info) of the user was transfered to the nonprofit. What we don’t know yet is whether it will work.

YouTube 40

YouTube Donation Darfur Google 40

See3

OCTOBER 25, 2007

The viewers/donors might look similar to what we see on Facebook causes but we will wait until we have some real data before speculating further. And when a registered YouTube user clicked on it, the email address (and other info) of the user was transfered to the nonprofit. What we don’t know yet is whether it will work.

YouTube 40

YouTube Donation Darfur Google 40

Care2

MARCH 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" For those of us still battling in the charity trenches, this is fantastic.

Social Media 38

Social Media Content Practice Web 38

Care2

SEPTEMBER 25, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Thankfully for nonprofit fundraisers, most donors aren’t yet in the holiday giving mindset.

Social Media 28

Social Media Online Advocacy Fundraising 28

CauseVox

JUNE 1, 2021

During this time, we need to get creative in ways to reach and engage our donors, as well as raise income, when we can’t physically host an event. With CauseVox it’s easy to turn your current campaigns and appeals into peer to peer fundraisers by encouraging your donors to set up their own online fundraising pages.

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Virtual Ideas Fundraising Classes 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 3, 2009

See Rachel Weidinger's thoughts about the importance of a donation system respecting donor privacy, though.). He's put together the main Twestival site that helped the cities to manage their own events.Says Ben, " It's through here that all the details, ticketing, sponsors and other info for all of the individual events are gathered.

Organization 70

Organization Synchronous Fundraising Social Media 70

Care2

SEPTEMBER 10, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Thats why we typically provide a registration module and track this info for our clients.

Video 28

Video Interview Social Media Online 28

NonProfit Hub

MARCH 7, 2016

But it can be intimidating and daunting to look at all of the different ways you can get in touch with donors and determine which combination of methods will work best for your organization. Each nonprofit has different fundraising goals and a different pool of donors and prospects. Discover your donors’ preferences.

Fundraising 28

Fundraising Tips Method Social Media 28

NonProfit Hub

MARCH 10, 2016

But it can be intimidating and daunting to look at all of the different ways you can get in touch with donors and determine which combination of methods will work best for your organization. Each nonprofit has different fundraising goals and a different pool of donors and prospects. Discover your donors’ preferences.

Fundraising 28

Fundraising Tips Social Media Method 28

ASU Lodestar Center

AUGUST 24, 2011

Are your donors truly vested in the mission of your organization? The goal is to achieve the greatest ROI and to keep track of the budget in order to influence budgetary needs for the coming fiscal year. Start by looking at your website usage analytics (more info on this below). Budget: How much is this all going to cost?

Communication 93

Communication Effective Impact Benchmark 93

Care2

JANUARY 23, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com

Social Media 28

Social Media Oklahoma City Oklahoma Advocacy 28

Care2

SEPTEMBER 10, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" I had been wondering how they could track the donor with the ad hes currently viewing.

Social Media 28

Social Media Advocacy Campaign 28

Care2

JULY 18, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" I had been wondering how they could track the donor with the ad hes currently viewing.

Social Media 28

Social Media Advocacy Campaign Case Study 28