Media Cause

NOVEMBER 29, 2023

Setting Up Google Tag Manager with Cvent For many nonprofits, events are a key part of their donor strategy. Setting up tracking using Google Tag Manager can be very challenging, but the Media Cause Marketing Technology team has conducted research and found a way to add Google Tag Manager to your event pages.

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TechImpact

JULY 30, 2014

Image courtesy of Google User Content. Google Analytics, where would I be without you?”. Or have you ever wondered how many visitors arrive to your site from Twitter vs Facebook. What more can you learn from Google Analytics? Distinguish patterns the way users flow, or navigate, through your site. Piece of cake.

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Analytics Statistics Google Demographics 223

Neon CRM

NOVEMBER 8, 2023

Google Ad Grants may be a good fit for you. Whether you’re looking to acquire new donors , want to spread the word about your programs, need to recruit volunteers, or are looking to expand your reach, Google Ad Grants can get your nonprofit in front of more people. What are Google Ad Grants? But how do they work?

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TechImpact

MARCH 25, 2014

Have a good tip for tracking your fundraisers success in Google Analytics? Landing pages are located on the left side bar under: Behavior –> Site Content –> Landing Pages. Perhaps you are getting a lot of traffic from Google, but those traffic sources are not leading to donations. Referrals leading to most donations.

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Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

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Analytics Google Guide Stream 52

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. What is donor acquisition?

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Nonprofits Source

JANUARY 26, 2023

Applying for the Google Ad Grant can help you reach new heights with your digital marketing. Whether you want to boost donations, promote your services to beneficiaries, or share educational content about your cause on Google Search, the Google Ad Grant can help you get there. Step 3) Create a Google for Nonprofits Account.

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Application Grant Google Guide 52

Whole Whale

JUNE 21, 2023

Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users. However, if you need to understand how one specific user/company/email is behaving on your site these tools can’t help.

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Track Software Donor API 52

sgEngage

OCTOBER 11, 2023

If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. We can’t just wish mission-driven donors out of thin air. Let’s think about your non-donor records.

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Nonprofit Tech for Good

MARCH 4, 2023

Consider your target donor audience as well as the constituents you serve. While social media is a great way to keep your existing supporters and donors updated, it’s also an incredible way to make new connections. First ask yourself, what demographics do these stakeholders fall into? 3) It’s a great relationship builder.

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Social Media Media Social Sponsor 337

Candid

APRIL 13, 2021

Google has emerged as one of the most influential and powerful organizations of our time. Starting out as one of many search engines, Google has since branched out into software, mobile devices, and other technology ventures. . Eligible charitable organizations apply to Google to receive $10,000 a month to use on Google Ads.

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Grant Google Problem Analytics 98

Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. We recommend you reach out to their team for all your Google Grants needs! How do I manage Google Grants?

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Grant Google Management Guide 52

Greater Giving

FEBRUARY 13, 2023

Or, you could fine-tune your search engine optimization (SEO) strategy to make your site more visible on search engine results pages. Another invaluable engagement tactic is to leverage the Google Ad Grant. With that funding, your organization can bid on relevant keywords used in Google Ads that promote your nonprofit.

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Grant Google Strategy Dallas 52

Nonprofit Tech for Good

JANUARY 19, 2024

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. When a search engine crawls your site, it sees words and code—not the image. You can tell Google or whomever what the image is about, which in turn will help your content get found. Search Engine Optimization.

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Action Practice Tips Seattle 267

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

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Digital Practice Donor Strategy 52

Bloomerang

MAY 6, 2021

Such was the sentiment in 2010 of tech CEOs such as Facebook’s Mark Zuckerberg, Google’s Eric Schmidt, and Sun Microsystem’s Scott McNealy. As a fundraiser, I understand all of these matters impact nonprofits, and the trend is leaning—hard—toward privacy and donor data protection. . So, what changed?

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Donor Law Data New York 138

Pamela Grow

SEPTEMBER 20, 2023

Imagine this: a new site visitor passionate about your cause is looking for an organization to support and lands on your website. To avoid this issue from happening, you need a strong web design that immediately demonstrates that your organization is credible and deserving of donor support. Let’s begin.

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Websites Donor Strategy Demonstration 52

Whole Whale

SEPTEMBER 22, 2020

One of the top questions we get asked at Whole Whale is “how can we attract new online donors to our organization?” The most common mistake we see is trying to acquire a donor on the “first date” interaction only, instead of viewing donor acquisition like a longer relationship that must be nurtured over time.

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Ideas Donor Work Online 98

Nonprofit Tech for Good

FEBRUARY 11, 2022

For nonprofits, a well-executed pop-up can increase engagement, procure donations, and build email lists that can foster long-term relationships with potential activists or donors. But, not only do pop-ups lead to a poor UX due to the smaller screen, you can also get penalized by Google for using them. Follow the KISS rule.

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Nonprofit Tech for Good

APRIL 3, 2022

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. Pay for the admission or ticket fee for people who you think should attend your nonprofit’s events with the hope they’ll donate on-site or in the future.

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Nonprofit Tech for Good

APRIL 12, 2019

Sites like SEMRush or Google Ads Keyword Planner will tell you the keywords most used in web searches. Links from your site and to your site raise SEO rankings. 3) SEO makes it easy for donors to find you in search results. 3) SEO makes it easy for donors to find you in search results. Do the research.

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St. Louis Headline Search Google 253

Nonprofit Tech for Good

OCTOBER 29, 2022

Every visitor of your nonprofit website is a potential donor. A good donor experience provides a great first impression. Delight new donors with embedded giving, and offer a reliable process that long-term supporters are happy to come back to. Empower Donors to Use the Device of Their Choice. Make Payments a Breeze.

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Giving Paypal Gift Mobile 329

Qgiv

MARCH 31, 2021

It’s not news that the Google Ad Grants program provides $10,000 per month of free advertising for nonprofits. What can success with Google Ad Grants look like? With $120,000 worth of ads per year you can: Bring tens of thousands of new people to your site. Grow your donor email list by thousands of new people.

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Grant Google Free Support 52

CauseVox

AUGUST 11, 2022

If you’ve been in the fundraising game for a while, you’re aware of the important role major donors play. On average, gifts from major donors make up the bulk of a nonprofit’s fundraising revenue each year. Put simply, major donors are individuals who make the biggest donations to your org. Who Is A Major Donor?

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Donor Org Relationship Gift 68

DNL OmniMedia

APRIL 26, 2024

For example, nonprofits with technical expertise or that work with technology consultants may create optimized online spaces for donors that make giving easy and teach supporters about their nonprofit through interactive content. Best of all, many nonprofits can do so for free with the Google Ad Grant.

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Digital Google Grant Nonprofit 52

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. How Can You Use a Google Grant? Absolutely.

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Google Grant Guide Nonprofit 353

NonProfit Hub

OCTOBER 22, 2020

You can create website content that will boost your nonprofit’s site in search results and put it on people’s radar without a degree in copywriting or any technical expertise. That’s why we wrote this—to give you the need-to-knows about how to write for SEO and empower you to optimize your site for search. . What is SEO? .

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Google Headline Search Nebraska 50

Get Fully Funded

MARCH 4, 2021

Whether it’s volunteers, donors, or grants , nonprofits require these necessary resources and must use them efficiently. At Nonprofit Megaphone , we specialize in helping nonprofits acquire, maintain, and utilize a specific kind of resource: The Google Ad Grant. It’s crucial to understand how the Google Ad Grant works.

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Grant Google Nonprofit Skills 52

Nonprofits Source

FEBRUARY 13, 2023

Optimize your web design Your website is likely the first place that prospective donors will turn to for more information about your organization and cause. Optimize your web design Your website is likely the first place that prospective donors will turn to for more information about your organization and cause.

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Digital Strategy Fundraising Google 52

Nonprofit Tech for Good

DECEMBER 13, 2018

Look for these six signs that your nonprofit needs a new website, and find tools and tips to better assess how your current site is doing. Having access to Google Analytics for your website is key to getting to the roots of the problem. Most generations of donors are now comfortable making donations on a nonprofit’s website.

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Bloomerang

FEBRUARY 1, 2023

Know What You’re Looking For: 2 Types of Fundraising Apps There are two types of fundraising apps you should be aware of: nonprofit-facing, and donor-facing. Donor-facing fundraising apps are those downloaded and used by the donor themselves in order to make giving to your nonprofit easier. Let’s dive right in!

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Achieve

JULY 28, 2022

One way to attract charitable young donors is through a well-designed payment processor. To help acquire younger donors, we’ll guide you through the following payment processing essentials: ?. Instead, you should work to drive engagement with younger donors as you maintain your relationship with older ones. These can include: .

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Process Donor Pledge Demographics 52

Nonprofit Tech for Good

JANUARY 5, 2019

adults actively using the site on a regular basis. The site just reached 1.8 1) Sign up for Google for Nonprofits. The very first thing your nonprofit needs to do is register officially with YouTube, which is owned by Google. To do this, you will need: A Google for Nonprofits account (free). Community fundraisers.

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The Fundraising Authority

DECEMBER 11, 2020

In Mastering Online Fundraising , our class for non-profit fundraisers, we talk a lot about how small changes to your online fundraising strategy can result in major returns, including new prospects, new event attendees, and of course, new donors. Ask for (Just a Little) Action. What are you doing with your current e-mail contact list?

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Online Fundraising Mail Newsletter 243

Qgiv

NOVEMBER 9, 2023

A well-crafted branding strategy can help you stand out from the crowd, attract donors and volunteers, and make a lasting impact on your community. Attract donors, volunteers, and other supporters. Once you have a draft of your branding strategy, get feedback from your staff, board members, volunteers, donors, and other stakeholders.

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Strategy Tips Nonprofit Conservancy 110

Nonprofits Source

MARCH 27, 2023

When prospective golf tournament attendees and sponsors visit your website, can they easily navigate through the site to find what they’re looking for? Ensure your site is mobile-friendly. Use Google Ad Grants. Your donor database is a gold mine of information; it’s just a matter of segmenting it properly.

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Charity Marketing Online Tips 78

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. Is it worth it to spend the money?

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Software Free Tools Adobe 84