P2P Donors Are Not Strangers: Convert Them into Real Supporters
sgEngage
JUNE 6, 2024
Individual giving was down, and so were major gifts. As part of the planning and preparation for their upcoming fiscal year, her sustainer (monthly donor) fundraising targets had been raised. So where was Meghan supposed to find these new monthly donors? Those bring in a ton of new donors! Sound familiar? A whole lot.
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