article thumbnail

4 Types of Donor Personas for Effective Nonprofit Fundraising

Nonprofit Tech for Good

Ask any nonprofit fundraiser if he or she wants to increase the results of their fundraising efforts and you’ll get a resounding “yes”! In other words, you create donor journeys. . If you’ve never done so, developing donor journeys (also known as donor journey mapping) can feel like quite an undertaking.

Donor 302
article thumbnail

5 Fundraising Trends to Watch for in 2024

Nonprofit Tech for Good

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. December is an important month for nonprofit fundraisers. Fundraisers can receive helpful cues from these intelligent tools.

Trend 312
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Look at Generational Giving Donor Trends and Influences

NonProfit PRO

When you have had a lengthy career in the fundraising field, you see generational giving at work. . You can read about generational giving but can understand it only if you lived it.

article thumbnail

New Research From OneCause Examines Evolving Social Donor Expectations

NonProfit PRO

Findings provide insights from social donors who gave to fundraising events over the past year and include what motivates them, when and how they will be comfortable returning to in-person events, and what influences repeat donations. OneCause released findings from its latest research, "The Giving Experience Study."

Research 246
article thumbnail

Top Nonprofit Influencers Take on Donor Acquisition

Donorbox

When it comes to donor acquisition, traditional fundraising galas, networking, relationship building still work like a charm today. But as marketing methods evolve, acquiring new donors means staying on top of all the digital channels. Donor acquisition today is a […]. Donor acquisition today is a […].

article thumbnail

How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

The landscape of nonprofit fundraising has changed dramatically in 2024. Individual giving has seen a steep decline, with donors becoming more selective about the causes they support. While paid ads and steeply-priced lead lists may deliver short-term results, long-term donor relationships are built on trust and community.

article thumbnail

Expanding Your Donor Network Through Fundraising Events

Bloomerang

Fundraising events have always been a cornerstone of nonprofit organizations’ efforts to engage donors and garner financial support. Let’s explore strategies to maximize the potential of fundraising events to both retain your loyal donors and capture their friends’ attention and support.

Network 78