NonProfit PRO
FEBRUARY 6, 2023
Oftentimes, donors are not giving what they could because you are not presenting them with a donor offer that motivates them to give more. Here’s the reason why.
NonProfit PRO
FEBRUARY 16, 2023
Industry benchmarks reveal just 23% of first-time online donors return, compared to 64% of existing online donors. And over the last decade, nonprofits have continued to raise more funds from fewer donors. These statistics underscore the importance of not only keeping your donors, but also acquiring new ones
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NonProfit PRO
MARCH 13, 2023
Fundraising boils down to two simple things: finding new donors and keeping existing ones. Even better, the golfer donor represents an affluent, influential demographic that you want represented in your organization’s donor database. Great news—golf tournaments are avenues to successfully do both!
NonProfit PRO
JANUARY 24, 2023
You cannot take any donor for granted, and the cultivation process, with an emphasis on donor retention, should continue year-round for each donor in your portfolio. Here are some helpful strategies you can implement to promote donor retention.
NonProfit PRO
NOVEMBER 17, 2022
It's true, I will say it, I wish every lapsed donor was still giving to my organization. And at the same time, I learn so much from lapsed donors. The trick is how to learn these things before they lapse.
NonProfit PRO
FEBRUARY 9, 2023
It's always a good thing to be as transparent as possible to your donors. So here are my top five best practices when it comes to recurring gift receipts.
NonProfit PRO
JANUARY 27, 2023
Keeping mission in mind, this can include re-establishing or reimagining traditional donor engagement events. Post-pandemic fundraising is a good time to reset, strategize and start new traditions for stakeholders.
NonProfit PRO
DECEMBER 13, 2022
During this time of economic uncertainty, many organizations are renewing their focus on higher-value donors to generate revenue and build relationships that will keep them engaged with their mission. Here are seven strategies to elevate your current mid-level donor experience.
NonProfit PRO
AUGUST 23, 2022
As nonprofits become more dependent on larger donors, the more fundraisers know about them, the better. And, research shows they may have some traits that fundraising professionals should know about.
NonProfit PRO
APRIL 4, 2022
One of the most crucial parts of nonprofit fundraising is finding donors. If a donor doesn't give, your organization can't adequately serve its mission. But creating a potential donor portfolio isn't always easy.
NonProfit PRO
MARCH 1, 2023
Millennial and Gen Z donors want to give (or give more), but are often constrained by finances and other economic realities. Your nonprofit gets all of the money upfront, but your next-gen donors get to pay over time (interest and fee free). The solution? Allow them to Donate Now, Pay Later (DNPL).
NonProfit PRO
JANUARY 26, 2023
Any engagement other than donor engagement is meaningless — at least if your purpose is to drive contributions. Why care about clicks if they result in nothing more than likes and follows? When cobbling together your fundraising strategy, consider how to get from awareness to interest to engagement to investment.
NonProfit PRO
APRIL 12, 2022
Donor engagement can be complicated. Donors are engaged in multiple ways, frequently with different appeals and solicitation amounts. This fragmented donor communications experience is a pernicious problem in the nonprofit industry.
NonProfit PRO
DECEMBER 5, 2022
So, it's up to you to give your donors a reason to choose your nonprofit over another one. Here are some great tips on how to get your donors excited about giving again. Today's giving climate is more competitive than ever.
NonProfit PRO
JANUARY 19, 2023
• Donors are the lifeblood of any nonprofit. This eBook outlines 6 areas on how to continue to serve your mission successfully, while growing and nurturing lasting relationships with current and new donors. But how do you strengthen their connection to your organization?
NonProfit PRO
MARCH 14, 2023
Tax season and end-of-year giving represent a key time for donor-advised funds (DAF) donors. Developing strategies now will ensure organizations are well positioned for year end. Here are three actionable steps to get you started.
NonProfit PRO
OCTOBER 26, 2022
GivingDNA introduced two new donor sets: philanthropic non-donors and cryptocurrency donors. These opportunity segments are pre-built to analyze your donors' giving behaviors, and then predict who an organization can reliably engage for that next gift.
NonProfit PRO
JANUARY 20, 2023
Start your new year off right with this essential resource for 2023 success!
NonProfit PRO
NOVEMBER 11, 2021
Donor advised funds are all the craze lately. Now is the time to motivate those donors who want to optimize their tax deductions this year to consider a gift from their donor advised fund. But did you know that you can ask donors to consider recurring gifts from their donor advised fund?
NonProfit PRO
JANUARY 27, 2023
Start your new year off right with this essential resource for 2023 success!
NonProfit PRO
NOVEMBER 9, 2022
It’s a common tactic for nonprofit organizations to seek out an older donor base in the hopes of soliciting larger gifts. When most people think of millennials and Generation Z, their financial freedom to give doesn’t typically come to mind.
NonProfit PRO
SEPTEMBER 22, 2022
Nonprofits that create an internal storytelling culture can excite staff and volunteers, entice new supporters, strengthen relationships with donors, and raise more funds. Nonprofits have more stories at their fingertips than any other organization.
NonProfit PRO
SEPTEMBER 30, 2022
Remember, in a down economy, recurring gifts may be the best way for donors to continue their support as they can afford smaller gifts. Donors want to continue to help. The more you do to let them know this is an option, the more donors will consider it.
NonProfit PRO
JULY 15, 2022
The question before every executive director, fundraiser and stewardship team working today: Have you earned your donors' trust? No matter whether you think you have or not, there’s always more to do to strengthen the relationship and connection between your supporters and your cause.
The Fundraising Authority
SEPTEMBER 7, 2022
The following is an excerpt from our class How to Find New Major Donors and Get Them to Give to Your Non-Profit. Who qualifies as a major donor prospect for your organization? As you are looking for donors to make contact with and insert into your fundraising funnel, you don’t want to waste time. Good major donor prospects…. #1
NonProfit PRO
DECEMBER 6, 2022
Here are the six key steps she suggested nonprofits should take to create a donor-advised fund (DAF) strategy. Vicky Kelberer, research and strategy group manager at Vanguard Charitable, kicked off NonProfit PRO's NonProfit POWER event yesterday with a keynote address.
NonProfit PRO
OCTOBER 4, 2022
If you're a frontline fundraiser, you know that phone call or meeting where you are talking to the donor live really matters. Here is an easy-to-use checklist that ensures you won't miss a step when talking to the donors on your caseload.
Nonprofit Tech for Good
SEPTEMBER 17, 2022
In other words, you create donor journeys. . If you’ve never done so, developing donor journeys (also known as donor journey mapping) can feel like quite an undertaking. What are my donor personas? Below, I’ll break down the basics and share my four top donor personas that will help get you started. .
NonProfit PRO
MAY 3, 2022
The sorry state of donor retention has been a topic of discussion for at least the past decade. Yet too many nonprofits still don’t prioritize donor retention strategies. What do you do to keep donors close? A prompt, personal, powerful thank you is the bare minimum.
NonProfit PRO
NOVEMBER 15, 2022
Most nonprofits recognize that the Holy Grail of giving is connecting with the “everyday donor.” These donors take advantage of monthly recurring donation programs, or have a way to steadily give throughout the course of their everyday lives. Here is how your organization can gain everyday donors.
NonProfit PRO
SEPTEMBER 7, 2021
It’s amazing to me the wild stories nonprofit leaders and fundraisers make up in their heads about why donors are not giving. It’s like you’re trying to develop excuses not to go out and fundraise — and you’re a fundraiser!
Nonprofit Tech for Good
AUGUST 14, 2022
When you think of why your nonprofit’s donors support your organizations, do you expect each of their motivations to be the same? This person fears offending donors by asking at the “wrong” time. What has Research Shown About Why Donors Give? The Millennial Impact Project studied why donors across generations start giving.
NonProfit PRO
MARCH 24, 2022
Text messaging is an important — and largely underused — donor stewardship tool. As texting has become the primary form of communication for many of us, it’s time to embrace texting as a central piece of your larger donor communications strategy.
NonProfit PRO
SEPTEMBER 30, 2022
GiveSmart Donor CRM is a new, modern, user-friendly tool to make donor management efficient and easy for nonprofits like yours.
Nonprofit Tech for Good
FEBRUARY 5, 2023
But did you know it’s also a great way to acquire new donors for your nonprofit? You can easily acquire new donors using peer-to-peer fundraising. Are you ready to expand your donor base? If yes, keep reading to learn four ways that you can acquire new donors with your next peer-to-peer fundraiser! That’s right!
NonProfit PRO
JULY 25, 2022
Let’s review what makes donors respond to your marketing and how you can improve the effectiveness of your campaign. Your story is essential, and people want to hear it.
NonProfit PRO
FEBRUARY 23, 2023
Letter and Email Templates for Lapsed Donor Re-Engagement Campaign
NonProfit PRO
JULY 14, 2022
As prices go up and inflation is a reality, are you worried about what’s going to happen with monthly donors? That’s why I was excited to see Enthuse’s “Donor Pulse Report: Summer 2022.". I’m right there with you.
NonProfit PRO
NOVEMBER 30, 2022
Donors are the lifeblood of any nonprofit. This eBook outlines 6 areas on how to continue to serve your mission successfully, while growing and nurturing lasting relationships with current and new donors. But how do you strengthen their connection to your cause, so they contribute year-over-year?
NonProfit PRO
MARCH 27, 2023
The Securities and Exchange Commission (SEC) settled claims against software company Blackbaud for misleading disclosures regarding a 2020 ransomware attack that impacted more than 1 million donors from 13,000 nonprofits.
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