5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

EOY (or end-of-year) fundraising can be a critical time for nonprofits. The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions.

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Your 4-Step Recipe for Donor Prospecting Success

Connection Cafe

Here are the four most effective ways prospect researchers can contribute more donors and dollars: 1. Make more accurate gift capacity estimates. Gift capacity is a sensitive subject—you can’t work with major donors without having a few missed estimates.

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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

The Science Behind Engaging your Supporters

Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. Oscar One-Off Donor 2. Luna Lapsed Donor. Oscar One-Off Donor.

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5 Metrics Fundraisers Need to Know to Retain Their Donors

Connection Cafe

Donor retention is undeniably critical to meet your nonprofit’s revenue goals , but it can be tough to know which efforts result in higher retention levels or upward movement of donors. The 5 retention metrics fundraisers should know are: Donor Attrition Rate.

15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising isn’t a fad. As a matter of fact, online fundraising accounted for seven-percent of total fundraising in 2016. Online fundraising has also proven to be an extremely effective donors acquisition vehicle. 13) Give Donors Something Nice.

Donor Engagement: Teaching an Old Dog New Tricks

Connection Cafe

This is the overall state of donor engagement these days among many social good organizations. Greg’s passion is evident throughout the interview as he explains the concept of engagement fundraising and why it is so crucial.

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Donor Stewardship: Guiding Donors to The Next Level of Support

Connection Cafe

As nonprofits know well, preserving relationships with donors is imperative to an organization’s success. In philanthropy, the donor stewardship process begins with a donor’s first gift—the end point of the cultivation stage—and is a vital component of your donor retention strategy.

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A New Landing Page, Just for Fundraisers

The Science Behind Engaging your Supporters

Fundraising professionals often have enormous workloads, so it's critical that they're able to quickly access top-line data about their various fundraising channels and easily accomplish related tasks. fundraising

The State of Nonprofit Donor Retention (And What To Do About It)

The Science Behind Engaging your Supporters

As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. Start with a donor stewardship program.

Technology and the Shift to Donor-Centric Fundraising

Connection Cafe

On December 31st, 2015, the busiest day of the year for online fundraising, we had just one email queued up to go out from NTEN. But NTEN is certainly not the only organization leveraging advances in technology to make fundraising a donor-centric process.

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Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. For greater clarity, we must examine the differences and change in giving between first-time donors and repeat donors.

What Donors Want – Fundraising Advice Straight from the Donor’s Mouth

Beth's Blog: How Nonprofits Can Use Social Media

What Donors Want – Fundraising Advice Straight from the Donor’s Mouth – Guest Post by Rachel Stephenson Sheff. Major gift fundraising is an intuitive blend of art and science, with relationship-building at its core.

The Great Peer to Peer Fundraising Donor Debate

Connection Cafe

Will peer to peer donors give again? Will they become organization donors? We’ve debated this topic for years and while jury’s still out on what to do with peer to peer fundraising donors; I think it’s time we started making some headway on this topic.

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How to Make a Donor Profile in 5 Easy Steps

Connection Cafe

Making a donor profile might be something that sounds reserved for larger nonprofit institutions with thousands of donors and prospects, a team of analysists, and a budget with room to spare. What is a Donor Profile ? How is a Donor Profile Used? A Donor Profile Example.

New Study Explores the Undeveloped Value of New Donors

Connection Cafe

The donor marketplace is changing in dramatic ways. The report indicated that the number of donor households making gifts between 2010 and 2015 dropped, the incidence of donor households adding new organizations to their portfolios declined, and overall donor retention did not improve.

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Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]

NetWits

The research in these reports is extensive and well worth the read if you’re into all things fundraising, but I’d like to focus your attention on one piece of the findings for now. In fact, the dominate giving channel for new donors 64 years old and younger is online.

4 Things Your Nonprofit Needs to Know About Online Donors

Connection Cafe

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. million donors. Here are 4 facts your organization should know about online donors, according to the data: 1. donor in 2016 was 62 years old.

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3 Fundraising Experts Sound off on Donor Retention from the Donors Perspective

Connection Cafe

How do your donors feel about you? Better yet, it seems like a good question to ask your donors once in a while! Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting.

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New Study Monitors Dramatically Transforming Donor Behavior

Connection Cafe

To that end, there has been a great focus on communication and stewardship of donors to further increase giving. These things have forced our awareness, not only of the external factors at play but the value of retaining an organization’s best donors.

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10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

Image courtesy of Fundraiser Help. The answer lies in the way nonprofits are catering o the demands of its donor network. But what are donors looking for? The answer lies in the segmentation of donors, and the personalization of emails to each one of these unique donors.

Turning Event Donors into Annual Donors

Connection Cafe

How do I get more out of my event donors ? However, it also seems that most have yet to put a real strategy behind engaging event donors. Some add event donors to their newsletter list. The challenge is greater with event donors because you know next to nothing about them.

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Diners, Drive Ins and Donors

Connection Cafe

For the past couple of years there has been this heightened focus on donor stewardship and retention , from blogs to webinars and everything in between; everyone is talking about it. And fundraisers will develop less gray hairs! I love the show “Diners, Drive Ins and Dives.”

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Retaining Monthly Donors

Connection Cafe

Once you have sustaining or monthly givers, how does your nonprofit currently thank monthly donors? Stewardship Sustained Giving donor recognition Online Fundraising

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The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween

The Science Behind Engaging your Supporters

This October 31 st , it’s not ghosts and ghouls that most nonprofit fundraisers are worried about. Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs. Difficulty marketing to new donors. Low donor retention.

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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online donor solicitations are powerful. The Surprising Truth About Online Donors.

The Donor Insights Fundraisers Can’t Afford to Ignore

Connection Cafe

Each donor has a shared interest in your mission – or you would assume they share an interest if they send you hard-earned money – however otherwise, your donor base can be a varied selection of the general population. Finding the variances and focusing on the most common characteristics is crucial for fundraisers to understand their donor base and shift strategies and communications accordingly. Mostly older donors?

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15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising isn’t a fad. As a matter of fact, online fundraising accounts for seven-percent of total fundraising and has seen double-digit growth over the past four years. Online fundraising has also proven to be an extremely effective donors acquisition vehicle.

Improve Fundraising Results by Knowing Your Donors’ Birthdays [Study + INFOGRAPHIC]

Connection Cafe

That one bit of information alone should make you stop, think about your donor base, and start asking questions. especially if you’ve got a hunch that many of your donors are Baby Boomers). Questions you should be asking about your donors. What’s the average age of my donor base? How do my donors like to be engaged? Do my donors like when I reach out to them via direct mail, email, social media, or other forms of communications?

Fundraising Basics: [Part 3] Build a Donor-Focused Approach

Connection Cafe

We began this Fundraising Basics series by exploring the core principles of fundraising and how your organization can harness them to acquire, retain, and upgrade your donors. In this video we will cover number three; build a donor-focused approach.

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Donor Data Management Dictionary

3rd Sector Labs

Every nonprofit needs a data management plan, especially for their donor data. To help with your donor data management planning, we have created a Donor Data Management Dictionary to help you make sense of all the data jargon as it applies to the nonprofit organization’s business needs.

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Tracking Long-Term Donor Value: The Report You Shouldn't Miss in 2019

The Science Behind Engaging your Supporters

While almost all nonprofit professionals recognize the importance of running data-driven programs, most fundraising and digital staff of all levels don’t feel like they have access to the data they need for informing strategic decisions. Long Term Donor Value Report.

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Fundraising Basics:[Part 2] Provide Great Donor Service

Connection Cafe

In part one of the Fundraising Basics series, we began exploring the core principles of fundraising and how your organization can harness them to acquire, retain, and upgrade your donors. This is Part two of Back to Basics: How to Acquire, Retain, and Upgrade Your Donors.

Fundraise Across Borders with International Giving on EveryAction

The Science Behind Engaging your Supporters

EveryAction's ability to now accept donations in British Pounds, Euro, and Canadian dollars offers users more flexibility to connect with their donors in a more convenient way - and at the end of the day, empowers them to raise more money. fundraising digitalMany large U.S.

Top Event Strategies for Major Donor Cultivation

Connection Cafe

Attaining donors is complex and requires a diverse set of strategies, so you shouldn’t expect to attract philanthropists with the same tactics you employ for lower-level donors. Ideally, each donor will move up the pyramid in support of your mission.

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6 Tactics for Increasing Donor Retention

Connection Cafe

According to the most recent Fundraising Effectiveness Report , nonprofits claimed a 45.5% donor retention rate in 2017. In other words, of all the donors who made a gift to a particular nonprofit in 2016, only 45.5% Do You Know Your Donor Retention Rate?

5 Ways Matching Gifts Can Turn Donors into Major Gift Donors

Connection Cafe

As a nonprofit professional, you’re well aware of all the fundraising benefits of corporate matching gifts. But what you know may not know is that promoting matching gifts can also help cultivate donors into major donors. Matching gift maximums can encourage donors to give more.

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America’s Fundraising Playbook? [Hint: You’re probably not reaching today’s donors]

Connection Cafe

In this new study, researchers asked African-American, Asian, and Hispanic donors about their giving priorities, values, and habits. In the past, the supporter pool might have better reflected the population, so of course we targeted and solicited those donors.

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Three New Ways to Delight Your Donors

Connection Cafe

Still, donors want to be delighted and feel connected to the organizations they support. That means prompt acknowledgement letters, hand-written notes for major gifts, and regular phone calls of gratitude to new donors. Using video is one of the quickest ways to connect with donors.

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13 #npEXPERTS Share their Most Valuable Donor Acquisition & Fundraising Ideas

Connection Cafe

Due to the incredible response we received the last time we brought together leading nonprofit experts to share their best fundraising insights, we decided to do it again! That’s right – we’ve rallied 13 nonprofit thought leaders to share their best fundraising strategies, tips and ideas with YOU. I have no doubt that you’ll improve your fundraising efforts and boost acquisition rates if you take the advice each of these professionals are sharing.

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Donor Acquisition: The #1 Way to Acquire More Donors Online

Connection Cafe

And donors are no different. When it comes to donor acquisition, the concept is the same – donors want to know WHY they should donate to your cause and HOW their contribution will be used. Online fundraising is no different.

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7 Tips to Make Sure That Your Nonprofit Fundraising Event Doesn't Flop

The Science Behind Engaging your Supporters

Nonprofit fundraising events are a great way to raise money and increase your organization’s profile at the same time. Follow these steps to make sure your event is a fundraising success rather than a financial flop. Set a Fundraising Goal. fundraising donors Development

Fundraising without donor data: What’s that proverb about giving a man a fish?

3rd Sector Labs

How often do the funds come in without workable donor data – or any donor data – behind it? If your organization is fundraising without donor data to support it, then you have a problem that needs your attention. So what’s it got to do with fundraising, you ask? Fundraising without donor data. Receiving a gift with no donor data behind it is like being given a fish. For tomorrow, you need data … donor data.

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Generous Donors Continue to Grow Philanthropy

Connection Cafe

Buoyed by these generous donors, organizations that prioritize stewardship and retention of their donors continue to find the greatest success. of overall fundraising revenue, excluding grants, was raised online in 2018—another record high.