Your donors don’t care about your fundraising goals

Hands on Fundraising

Your donors really don’t care about your fundraising goals. Fundraising goals are important – inside. But donors care about your mission. If you’re fundraising, you already know that. Blog Donor communications appeal writing donor communications Fundraising

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What Makes Wealthy Donors Tick?

NonProfit PRO

As nonprofits become more dependent on larger donors, the more fundraisers know about them, the better. And, research shows they may have some traits that fundraising professionals should know about. Donor Demographics Major Gifts Donors fundraising Major-gifts Wealthy donors

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8 Ways to Find Major Donors for Your Small Nonprofit

Get Fully Funded

If your fundraising plan doesn’t include a strategy for finding, cultivating, and asking major donors for a large donation, you’re missing out on some big gifts for your small nonprofit. It’s the old 80/20 rule at work: Over 80% of all funds come from about 20% of donors.

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Why Fundraising Consultants Don’t Bring in New Donors

NonProfit PRO

Fundraising consultants can be invaluable for nonprofits looking to optimize their fundraising operations. However, some nonprofit leaders don't know the nature of what fundraising consultants do. . Agencies & Consultant Fundraising consultants New donors

Why Nonprofits Should Seek Out Younger Donors

NonProfit PRO

It’s a common tactic for nonprofit organizations to seek out an older donor base in the hopes of soliciting larger gifts. Event Management Generational Marketing Online Fundraising Gen Z gen z donors Millennial Millennial donors younger donors

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Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)

The Fundraising Authority

The following is an excerpt from our class How to Find New Major Donors and Get Them to Give to Your Non-Profit. Who qualifies as a major donor prospect for your organization? Who can you truly call a “major donor prospect?” Good major donor prospects…. #1

Strong Relationships Build Major Donor Fundraising Success

NonProfit PRO

As a profession, fundraisers constantly spend a great deal of money on training, education and consultants to learn various techniques to improve performance and results. Donor Relationship Management Major Gifts

4 Types of Donor Personas for Effective Nonprofit Fundraising

Nonprofit Tech for Good

Ask any nonprofit fundraiser if he or she wants to increase the results of their fundraising efforts and you’ll get a resounding “yes”! In other words, you create donor journeys. . What are my donor personas? Donor Journey Mapping Basic Steps.

Have You Earned Your Donors’ Trust?

NonProfit PRO

The question before every executive director, fundraiser and stewardship team working today: Have you earned your donors' trust? Donor Relationship Management Building trust Donor Donor trust Trust

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Develop Structure for Your First Contact With a Donor

NonProfit PRO

If you're a frontline fundraiser, you know that phone call or meeting where you are talking to the donor live really matters. Here is an easy-to-use checklist that ensures you won't miss a step when talking to the donors on your caseload.

The 5 Rules of Successful Annual Appeal Fundraising Letters

The Fundraising Authority

An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. Use the letter to tell your donors what you hope to accomplish going forward.

What’s Love Got to Do With Fundraising?

NonProfit PRO

Turns out love has everything to do with fundraising. Relationship Fundraising 3.0 Donor Relationship Management News/Stats/Studies Retention Donor-relationship Donor-relationship management fundraising Love Philanthropy Relationship Fundraising

Creating Fundraising Systems for Your Nonprofit

The Fundraising Authority

This is a two part article on how to create fundraising systems for your nonprofit. In Part 1, we will talk about what fundraising systems are and why they are important for development. They were worried about donor communications. What are Fundraising Systems?

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Stop Looking for a Fundraising Magic Bullet

The Fundraising Authority

Or, “I keep trying to set up a meeting with that big donor. They are a sign that you, your board, or your team are waiting for a “magic bullet” to solve your fundraising problems. And it seems like a really slow way to go about fundraising.

You are not your donor

Hands on Fundraising

Even if you are a donor to your organization, you see with different eyes. You’re not the donor you’re trying to reach. Because our opinions are shaped by so much that won’t affect how – or if – a donor decides to give.

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4 Reasons Why Donors Don’t Give

NonProfit PRO

One of the most crucial parts of nonprofit fundraising is finding donors. If a donor doesn't give, your organization can't adequately serve its mission. But creating a potential donor portfolio isn't always easy. Donor Relationship Management

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Donor Fatigue Is a Myth

NonProfit PRO

It’s amazing to me the wild stories nonprofit leaders and fundraisers make up in their heads about why donors are not giving. It’s like you’re trying to develop excuses not to go out and fundraise — and you’re a fundraiser!

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The Rights and Wrongs of Donor Engagement

NonProfit PRO

You may continually think about strategy with your donors, but have you researched their rights? If you know a donor’s rights, do you follow these rights on an ongoing basis? Donor Relationship Management Donor engagement fundraising

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How Affinity-Based Fundraising Is Changing Everything

NonProfit PRO

Everyone knows the two main things to consider when fundraising are numbers and intent. But there’s a crucial third leg to fundraising, and that’s affinity. Software/Technology Affinity Donor fundraising Intent numbers

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Are You Stewarding Your Donors?

The Fundraising Authority

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Now, like most non-profits, I know about stewarding donors. For far too many non-profits, donor stewardship is an afterthought.

The why and how of fundraising

Hands on Fundraising

If you’re writing that year-end appeal or anything that goes to your donors, you’ll be more successful if you understand the “why” and “how” of fundraising. “Why” and “how” matter to your fundraising […].

3 Ways the Corporate World Has Shaped Donor’s Online Expectations

NonProfit PRO

Branding Online Fundraising Personalization Brands Consumers Corporate digital ecosystem DonorsThe corporate world has helped shape people’s online expectations of the brands and organizations they support.

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Don’t Be Afraid of AI: Steward Unassigned Donors and Leverage AI to Fundraise More Effectively

NonProfit PRO

Join Inova Health Foundation and Raise from Gravyty for a lively discussion on top ways to leverage AI-powered fundraising tools. Donor Relationship Management Segmentation Software/Technology Personalization Stewardship Unassigned donors

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A guide to donor segmentation

Hands on Fundraising

However, as a fundraiser, this doesn’t always make sense. You simply don’t have time to meet with every donor in-person or write thousands of handwritten thank you letters. The post A guide to donor segmentation appeared first on Hands-On Fundraising.

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7 Tips for Keeping Donors Engaged Using Fundraising Communications

Get Fully Funded

Keeping donors feeling connected to your work through fundraising communications is critical to your fundraising success. It’s pretty simple really – when donors feel like part of your team, they give bigger and more frequent donations. Do you hear from donors?

Why Volunteers Make Amazing Donors

The Fundraising Authority

Storytelling is one of the most challenging aspects of donor cultivation. This is especially true when engaging prospective donors who are new to your cause. Some donors choose to support your mission at an arm’s length, never stopping by to see your frontline operations.

Fundraiser vs. Friendraiser vs. Waste of Time

The Fundraising Authority

After listing a number of events the Scranton branch has hosted over the past year, the voice on the other end of the line say, incredulously, “You held a tsunami-relief fundraiser that lost money…” To which Michael replies, “Okay, no, that was a FUN-raiser.

When Can We Meet with Donors Again?

NonProfit PRO

For most of the past year, the question of donor meetings was a no-brainer. We just couldn’t meet with donors and prospects face-to-face, which had, for so long, served as the gold standard in desired engagement, especially when soliciting major gifts.

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Eight Fundamental Concepts for Successful Non-Profit Fundraising Events

The Fundraising Authority

Fundraising events are a staple part of non-profit development programs worldwide. Your goal as a fundraiser is to make sure that you are maximizing your events to raise as much money as possible, without wasting valuable time and resources. You need to cultivate your donors.

Two Qualities Donors Need To See Before They Invest Big

The Fundraising Authority

As fundraisers, we often focus on planning and tactics: what five things are we going to do to raise $200,000 this year? How are we going to shift our direct mail strategy to find more mid-level donors? What’s our social media fundraising plan ? Fundraising Basics motivation

6 Group Fundraising Ideas to Energize Your Donor Base

Wild Apricot

As a nonprofit, finding ways to continually engage your donors can be challenging. We face a bit of a paradox today—between online fundraising, events, social media, virtual offerings and other outlets, there are more ways than ever to connect. fundraising

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6 ways to put more heart into your fundraising today

Hands on Fundraising

Fundraising is about using your heart as well as your head. And maybe fundraising isn’t really about money at all. In the long-run, successful fundraising focuses on relationships. And good fundraisers use their hearts as much as their heads.

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8 Donor Outreach Ideas for Transformational Fundraisers


How can you harness the power of this paradigm shift to strengthen your donor retention within your own donor community and get closer to your fundraising goals? It’s all about a shift of your own toward transformational fundraising.

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Develop Deep Donor Relationships With These Cultivation Tactics

NonProfit PRO

Cultivation — deepening donor relationships — is absolutely essential to nonprofit fundraising to fulfill its potential. To reduce churn among your donors, here are a few tips to help improve your cultivation tactics. Donor Relationship Management Cultivation Donor relationships

What to Do When a Major Donor Prospect Says No

The Fundraising Authority

Is there any more depressing word in the fundraiser’s lexicon than “no”? Often, it means explaining to your boss, or to a referring board member, that no, you were not able to secure a donation, and no, the donor does not want to think about it… they outright declined. The number one reason why major donor prospects say no to an ask is that they haven’t been properly cultivated. For more on donor cultivation, read 10 Ways to Supersize Your Donor Cultivation Efforts.

Donors Drop by 7% but Dollars Up 6.2%, Buoyed by Major Donors

NonProfit PRO

charitable giving increased significantly in Q2 2022, but gains were accompanied by a continuing steep decline in donor acquisition and retention, particularly among new and newly retained donors, according to the Fundraising Effectiveness Project’s (FEP) Second Quarter Fundraising Report. Major Gifts News/Stats/Studies Afp Major Donors

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7 Steps New Major Gifts Fundraisers Should Take

NonProfit PRO

I believe that, over the next 10 years, major gifts fundraising will grow rapidly and become more sophisticated and donor-centered. So, here are some things to think about if you are new to major gifts fundraising.

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Struggling With Donor Retention?

NonProfit PRO

Nonprofits typically lose over 50% of their donors every year. With new donor acquisition costing 10-20x more than retaining existing donors, it's time to dig deep into your database and come up with a plan to re-engage the constituents that have fallen off your radar.

The big question your donors want you to answer: WHY

Hands on Fundraising

The post The big question your donors want you to answer: WHY appeared first on Hands-On Fundraising. Blog Donor communications Donors donor communications what donors wantWhy should I give you money? Why should I care about your work?

So you want to write to donors

Hands on Fundraising

Here are some basic rules that I try to keep front of mind when I write to donors. The post So you want to write to donors appeared first on Hands-On Fundraising. Blog Donor communications donor communications writing for donors

Donor identity: you should care about how donors see themselves

Hands on Fundraising

Understanding donor identity will strengthen your fundraising. The post Donor identity: you should care about how donors see themselves appeared first on Hands-On Fundraising. Blog Branding Donors donor identity donor retention donor survey

The Best Place to Find New Donor Prospects for Your Non-Profit

The Fundraising Authority

Almost every non-profit organization wants to find new prospects to keep their donor funnel full. Without new prospects coming into the pipeline, there won’t be anybody to cultivate, you won’t be able to make any asks, and ultimately, your events, direct mail, and fundraising campaigns will fail. The single best place to find new donor prospects is inside your current donors’ rolodexes. Donor Cultivation fundraising networks

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Securing the Face-to-Face Visit With a Donor

NonProfit PRO

Donor Relationship Management Face-to-face FundraisingI am convinced that attempting to secure a face-to-face meeting is one of the hardest things a development professional can do. People have told me seeking a first meeting with a prospect is harder than speaking in public.

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