Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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Practice Fundraising Guide Channel 243

Achieve

JULY 26, 2021

It’s easy to get overwhelmed when you’re thinking about how you’d like to ask your supporters for a donation. Maybe you’ve hosted a couple of events already or have launched a fundraising campaign, but have found that your messaging hasn’t resulted in many donations. Make it easy to donate. Track your donations. .

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Donation Fundraising Tips Channel 85

Top Nonprofits

JULY 26, 2021

Donors who reach your donation page are at a critical point in their engagement, and what they find on your donation page will leave a lasting impression. Your donation page’s content and presentation impacts whether visitors give, how much they contribute, and whether they’ll donate again. Have increased shareability.

Donation 111

Donation Nonprofit Gift Channel 111

Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

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Mail Test Audience Tools 67

Allegiance Group

JUNE 7, 2023

Fundraising is a year-round concern for nonprofit organizations, delivering the critical donations and contributions they need to keep their operations running. 3 FAQs How Marketing Can Increase Donations Let’s get started by walking through the different people and groups you’ll ask for donations to your nonprofit. Foundations.

Donation 52

Donation Practice Fundraising Gift 52

sgEngage

JANUARY 30, 2024

According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics. You’ll further test and refine the tool over time the more you use it to support your fundraising.

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Tools Donor Fundraising Survey 84

Bloomerang

JUNE 1, 2022

50% of nonprofits receive the majority of donations from October through December, so it’s critical that you have a plan in place to maximize your fundraising efforts during this time. Direct mail is the most popular year-end giving marketing method. What was our average donation size? Conduct A/B testing.

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Guide Giving Nonprofit Metrics 107

Candid

AUGUST 18, 2021

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . AI can generate predictions that help you: Create highly targeted mailing lists for appeals, reducing upfront costs and increasing conversion rates. AI for Nonprofits in Action.

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Course Fundraising Analysis Mail 130

Nonprofits Source

APRIL 19, 2017

First I’ll show you how the Environmental Defense Fund used their email list in a creative way to increase online donations by 63%. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. This means you can target Facebook ads to appear on the feeds of people who have donated to your nonprofit.

Ideas 111

Ideas Donation Online Strategy 111

Neon CRM

AUGUST 25, 2023

They may appear on your website, in emails, at the end of social media posts, and even on direct mail materials! A call to action (CTA) button is the button on a website or other channel that prompts you to “Donate Now”, “Subscribe to Our Blog”, or “Learn More!” Nonprofit calls to action are what drive people to take the next step.

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Action Language Nonprofit Student 98

Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. 1) Implement Donation Page Best Practices.

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Practice Online Fundraising Nonprofit 339

M+R

JUNE 10, 2021

From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. What’s happening?

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Rate email Open Change 122

Bloomerang

SEPTEMBER 17, 2021

Namely, there is a huge increase in public interest and the number of donations made to nonprofits compared to an average day. Thanks to social media networks and an emphasis on digital fundraising , Giving Tuesday has been a great driver of online donations for nonprofits. . Test your donation process before the actual day. .

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Roles Giving Social Social Media 109

Bloomerang

AUGUST 16, 2021

How many people attempted to make a donation on your website but left the site before they completed their transaction? How much food do you need to source as donations? . How much money do you need to raise to supplement the donations? . What average donation would they need to make to reach your goal? .

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Analytics Strategy Fundraising Benchmark 122

Bloomerang

DECEMBER 13, 2021

It also minimizes the risk that the email gets lost in another inbox that your staff doesn’t check often; should a recipient hit “reply” and not receive a reasonably prompt response, they’re likely to forget about making the donation. According to direct mail expert Mal Warwick, the follow-up letter can boost your overall return by 15-25%. .

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Tips Fundraising Pledge Mail 115

Saleforce Nonprofit

JULY 8, 2021

From there, identify and align variables like stories, voices, ask ladders, donation form appeals, and aesthetics that align best with each segment of your target audience. Pose a question, tease a story, or make an offer like a matching donation campaign. Testing isn’t just about answering one-off questions or settling a disagreement.

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email Marketing Strategy Tips 116

Nonprofit Tech for Good

DECEMBER 13, 2018

View your nonprofit’s website on a computer, tablet and phone and test these important actions: Complete an online form. Find where to make a donation. Most generations of donors are now comfortable making donations on a nonprofit’s website. There are a lot of advantages to accepting donations on your website.

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Websites Nonprofit Guidelines Phone 253

The Fundraising Authority

MARCH 28, 2021

In today’s media-overloaded world, your message could easily be drowned out by competing emails, social posts, and direct mail. Volunteers offer the perfect opportunity to put this theory to the test. Your volunteers have already performed the ultimate favor for your cause – donating their hard work to your cause.

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Volunteer Donor Storytelling Linkedin 189

Bloomerang

JUNE 7, 2022

You’ve likely seen that your annual appeal inspires donors to make some of the largest donations your organization receives in a given year. If your appeal letter is too wordy or complex, donors may fail to read it all the way through and miss your call to donate. Does your letter include a clear call to action and ways to donate?

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Strategy Tips Mail Database 90

EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. Segment your audience. Don’t worry, it doesn’t need to be complicated.

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Gift Consultant Audience email 207

Bloomerang

OCTOBER 4, 2021

You want to inspire them to take action and feel a certain way after they make their donation. . Here’s a “you test” you can use from Bloomerang that also incorporates the Flesch-Kincaid Grade Level reading test. If you’re sending a piece of direct mail, the response device should stand alone in making a strong case for support.

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Question Donor Test Student 142

Pamela Grow

MARCH 7, 2024

Your real test lies in converting these opens into donations. A Reactivation Email If your nonprofit has an email list that you’re mailing to consistently, you’ll want to make a practice of cleaning your list regularly. But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails.

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email Storytelling Newsletter Nonprofit 69

Bloomerang

AUGUST 28, 2023

From tracking conversations and donations to event registrations, you can note every interaction you have with a supporter in your nonprofit CRM. Be sure your nonprofit CRM can create both: Letters and mailings. Design and save direct mail communication documents like solicitations and acknowledgments. Engaging emails.

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Profile Software Nonprofit Donor 91

Bloomerang

SEPTEMBER 14, 2022

Year-end Appeal Creative (inclusive of email and direct mail): 96% were writing their own appeals and not using a copywriter. 34% were only sending out 2-3 appeals (direct mail and email). If you want to test if a QR code has any lift do an A/B test. Let’s dive into the poll data. 27% were only sending out 4-5 appeals.

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Question Fundraising Org Mail 91

Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Having monthly giving programs with regular donation reminders.

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Lesson Fundraising Digital Test 59

Greater Giving

JULY 18, 2023

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. You collect information at every turn, whether someone fills out your donation form, registers for an event, interacts with you on social media, or browses your website. Use your mailing list effectively.

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Data Donor History Demographics 98

Cloud 4 Good

OCTOBER 13, 2021

With a robust feature set, Apsona provides a wealth of productivity features for nonprofit organizations ranging from cross object filtering and multi-step reporting to extensive data management and mail merge tools. We spent about six weeks with Apsona building and testing to complete the project.

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Vermont Nonprofit Doc Application 101

M+R

JUNE 22, 2023

That’s how I felt the first time I got a demo for Scout Quest, the dashboard my M+R colleagues developed to leverage data to enhance mail programs and help with things like deliverability , reactivation, and mid-level donor upgrades. So when I spot a tool that has real, honest-to-goodness usefulness, it’s irresistible. A lovely interface.

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Los Angeles Audience Google Channel 102

Cloud 4 Good

DECEMBER 2, 2021

With this release, Salesforce.org is introducing the Elevate Power of Us Edition to expand the opportunity for nonprofits to hit the ground running with online fundraising and feature enhancements such as tracking undeliverable addresses and soft credit donations. Tis the season of snail mail! returned mail).

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Template Mail Gift Track 59

Allegiance Group

JANUARY 23, 2023

Most organizations define lapsed donors as those who haven’t donated in the past 18-36 months. Active donors are typically current donors whose last donation was in the past 18 months. Integrate an email campaign with your direct mail appeal and follow up with a phone call based on donor value, if warranted.

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Donor Mail Retention History 52

sgEngage

OCTOBER 17, 2023

Run NCOA and address standardization, test email addresses, remove deceased record — this is a year-round effort, but extra important for a big end-of-year push.” Give your appeal some strong legs to stand on by revisiting, refreshing, and optimizing your website , social media channels, and online donation form.

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Fundraising Donor Celebrate Chicago 100

Nonprofits Source

OCTOBER 25, 2023

Text, email, direct mail? Automated Email Campaigns Many nonprofit operations are repeating, making automation a useful tool for tasks like sending out donation receipts. Test your content. Online Donation Forms Marketing isn’t just about sharing a message. This can help you make targeted asks in the future.

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Marketing Support Demographics Nonprofit 52

Tech Soup

AUGUST 13, 2010

Gift" or "Donation"? We've talked a few times on this blog about the importance of testing how constituents respond to your website, but we've never really talked about how to run a test. If you think that testing a new web design or call to action requires an experienced web programmer, then you might be pleasantly surprised.

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Test Measure Web Newsletter 50

The Modern Nonprofit

APRIL 18, 2023

Common segmentation criteria for nonprofits include such as age, location, interests, communication preferences and donation history. Whenever you can, use numbers and fun facts to illustrate just how much of a difference those generous donations from your supporters make.

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Guide Donor Fundraising Social Media 52

Greater Giving

SEPTEMBER 19, 2023

One tried-and-true method that has stood the test of time is the brick fundraiser. Creating Order Forms and Establishing a Timeline Simplify the donation process by offering both print and online order forms. This not only creates a deadline for donations but also ensures a limited quantity of bricks, enhancing their exclusivity.

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Causes Build Fundraising Method 52

sgEngage

AUGUST 22, 2023

Write three taglines of less than 100 words to encourage donations for an end-of-year giving campaign, each tailored to a first-time giver, someone who gives regularly to the nonprofit, and a major donor.” Your first donation can create a lasting impact, nurturing nature and fostering local engagement in our three new education centers.

Fundraising 68

Fundraising Generation Education Feeds 68

NTEN

SEPTEMBER 22, 2011

Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light? More people were clicking on the video version, but more people were actually donating to the no-video version.

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Case Study Test America Studies 75