M+R

OCTOBER 10, 2023

Read time: 2 minutes Welcome to Part Two of our 60 Tests in 60 Minutes series! For the next few weeks, we’ll be sharing some of our favorite tests—things that worked, things that didn’t, and some things we’re still curious about. Today we’re sharing two tests from Planned Parenthood on increasing engagement in their SMS program.

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Nonprofit Tech for Good

MARCH 17, 2020

One of the strengths of Facebook Ads is that you can refine and test and greatly increase the success of your campaign yourself. It’s very expensive to run these kinds of tests if you’re reliant on an agency. . By having a broad audience, you give Facebook scope to run these tests. 8) How to run an effective test.

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NonProfit PRO

MAY 23, 2023

With the donor pool shrinking, and the number of donations following behind, nonprofits need a new approach to replenish their donor lists. is now more diverse than ever. Nonprofits that aren’t already diversifying their donors need to figure out how to do so.

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DonorPerfect

APRIL 26, 2023

You hit send and then wait… Do a few donations trickle in after a few Read More » The post How to Improve Nonprofit Email Results with Testing appeared first on Nonprofit Technology & Fundraising Blogs.

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The Modern Nonprofit

OCTOBER 17, 2023

Estimated Reading Time: 3 minutes Supercharge Giving Tuesday Contributions with an Optimized Donation Page With #GivingTuesday just around the corner, it’s the perfect time to put our heads together and think about how we can forge the best experience for those kind-hearted souls who are looking to support our mission.

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NonProfit PRO

SEPTEMBER 22, 2023

The right imagery can amplify the power of your nonprofit communications. However, pictures must be used correctly to achieve the best results. Let’s get into the nitty gritty of some image selection best practices.

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NonProfit Hub

APRIL 18, 2024

However, we all need donations, and corporate giving is a reliable way to generate those funds. Let’s break down two of the most popular forms of corporate philanthropy: sponsorships and donations. Compared to donations, sponsorships require less intensive record-keeping for your nonprofit. billion in just one year.

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Qgiv

SEPTEMBER 7, 2023

There are a few types of online fraud nonprofits should look out for, but one of the most prevalent is card testing. Card testing is when someone tests if stolen card numbers are processing payments by making small donations to nonprofits, often appearing as spam donations to an organization.

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Nonprofit Tech for Good

MARCH 19, 2023

How does someone test an idea for a nonprofit without committing the time, effort, and money to apply for 501(c)(3) status, find a board, and secure long-term funding? We’re currently searching for organizations with fiscal sponsors looking to Beta test our software, if that interests you please get in touch with us !

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The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

The most reliable way for nonprofits to increase digital engagement is to test different techniques and messages with your own audience to determine what they respond to best, and follow the results. If you’re ready to start improving your digital program through testing, here are five places to get started.

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Neon CRM

NOVEMBER 14, 2023

What role do recurring donations play in your nonprofit’s fundraising strategy ? And how does their impact compare to those of one-time donations and gifts from major donors? Don’t get us wrong: One-time donations and major gifts should both play big roles in your organization’s fundraising. What Are Recurring Donations?

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Bloomerang

NOVEMBER 4, 2021

As you know, securing recurring donations is an excellent way to create sustainable revenue for your nonprofit. But how do you encourage a donor to make a repeat donation? One way is to create an infographic and share it on your donation pages and in your appeals. . Using infographics for your recurring donation drives.

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Bloomerang

MAY 26, 2022

As a nonprofit fundraising professional, you’re always thinking of ways to encourage your donors to increase their donation amounts. This is where suggested donations can play an important role in your fundraising strategy. What are suggested donations? How to choose suggested donation amounts.

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Bloomerang

NOVEMBER 6, 2021

Some donors might respond well to “just” announcing the goal while others might respond positively to watching a dynamic thermometer change as donations come in. . Here’s how you can figure out some of those variables: Test for them. Research shows fundraising thermometers can create a sense of urgency that drives more donations.

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Nonprofit Tech for Good

DECEMBER 9, 2023

Installing a robust SSL certificate on your website helps protect confidential contact and financial information when when donors make an online donation and builds trust among users by assuring them that your site is secure. 7) Provide safe and secure online donation pages. 5) Install SSL certificates on your website.

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Qgiv

APRIL 23, 2021

It’s crucial that your online donation forms and landing page match the story you’re telling. Add impactful images or videos and text to your donation form and landing page! Pet Resource Center of Kansas City added a banner with an image and text to highlight how each donation amount makes an impact.

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Top Nonprofits

JULY 26, 2021

Donors who reach your donation page are at a critical point in their engagement, and what they find on your donation page will leave a lasting impression. Your donation page’s content and presentation impacts whether visitors give, how much they contribute, and whether they’ll donate again. Have increased shareability.

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Greater Giving

FEBRUARY 22, 2022

The “up” months include the year-end giving season, where donors are inspired to make their last tax-deductible donations for the year. This is also the time when many organizations host their year-end gala or another major event to drive even more donations. A conversion-optimized donation page. Let’s dive in!

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Pamela Grow

JUNE 14, 2023

Organizations that rely on donations to continue serving their communities or participants, whether they are nonprofits, schools, or sports teams, must focus on providing high-quality donor experiences. But how can you make sure the act of donating is both easy for donors and maximizes results for your organization?

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Qgiv

DECEMBER 27, 2021

You’re undoubtedly familiar with donation forms for nonprofits. Looking for some donation form inspiration? You’ll love these interactive donation form templates ! Should I use a single-step form on my donation page? That’s why you should consider converting your single-step donation form to a multistep format. .

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Achieve

JUNE 1, 2023

An estimated $3 billion was donated to nonprofits in the U.S. The last day of the year is another major giving day as donors submit their final tax-deductible donations for the year. Make sure your online donation form is easily accessible on your social media pages and website so supporters can give at the moment of inspiration.

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Nonprofit Tech for Good

FEBRUARY 11, 2022

For nonprofits, a well-executed pop-up can increase engagement, procure donations, and build email lists that can foster long-term relationships with potential activists or donors. Like everything else, though, pop-up technology has evolved considerably, allowing you to segment, test, and optimize. Test out the options.

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NonProfit Hub

MAY 27, 2021

Two of the tried-and-true methods for raising dough, sponsorships, and charitable donations, can cause a lot of confusion. Some sponsorships are charitable donations whereas others are actually non-charitable support. To test whether funds received are a tax-deductible gift or a sponsorship, see if there is reciprocity involved.

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

Take this example: Don’t: With your support, we can reach our goal of increasing food and clothing donations by 25% in our community. They should be motivated by how that donation supports your overall mission (in this example, it’s creating thriving communities). 6) Don’t Forget A/B Testing. 5) Center Equity and Inclusion.

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TechImpact

JANUARY 6, 2014

If your website does not meet all of the criteria listed above, your nonprofit may be missing out on tons of donations just because your website is not up to snuff. Here is a list of elements your nonprofit’s website MUST have in order to maximize donations and interactions online according to npENGAGE. Make donating easy.

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Achieve

JULY 26, 2021

It’s easy to get overwhelmed when you’re thinking about how you’d like to ask your supporters for a donation. Maybe you’ve hosted a couple of events already or have launched a fundraising campaign, but have found that your messaging hasn’t resulted in many donations. Make it easy to donate. Track your donations. .

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Nonprofit Tech for Good

MAY 13, 2022

Or how they’re landing on your donation page? We call all of these traffic sources, and traffic sources tell us how a donor got to the page where they chose to donate. In other words, it’s how you know: Where each donor or donation is coming from. How many donations each marketing initiative is getting you.

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Nonprofit Tech for Good

NOVEMBER 13, 2023

Sponsored by GalaBid – a digital fundraising platform that helps thousands of nonprofits raise funds through live and online silent auctions, digital raffles, and donations. Ask platform providers to set up a test auction so you can see how easy it is for your supporters to access and use.

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Connection Cafe

SEPTEMBER 5, 2013

Note: This is the second in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. In the first part of this series , we talked about why you should test your website and donation form with real supporters. Can they answer those question easily?

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Connection Cafe

DECEMBER 23, 2013

This is the fourth part in my series about learning how to test the usability of your online donation form and website with real donors. Part one discussed why to usability test , part two outlined crafting your test , and part three gave best practices for recruiting participants. Today, we gear up for your big test day!

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NonProfit PRO

SEPTEMBER 26, 2023

Experts shared their thoughts on donor fees, year-end giving, social media, donation buttons and more. Donors are giving less overall, so what can you do to optimize your nonprofit’s online giving strategies?

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Nonprofits Source

APRIL 19, 2017

First I’ll show you how the Environmental Defense Fund used their email list in a creative way to increase online donations by 63%. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. This means you can target Facebook ads to appear on the feeds of people who have donated to your nonprofit.

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Nonprofit Tech for Good

JUNE 4, 2022

Most charities had used the same tried-and-tested methods for decades (namely, galas and sponsored endeavors), but with new health and safety guidelines to contend with, this was no longer possible. 6) Recurring donation fundraising . Many nonprofits worry about “spamming” their supporters with constant requests for donations.

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Allegiance Group

JUNE 7, 2023

Fundraising is a year-round concern for nonprofit organizations, delivering the critical donations and contributions they need to keep their operations running. 3 FAQs How Marketing Can Increase Donations Let’s get started by walking through the different people and groups you’ll ask for donations to your nonprofit. Foundations.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

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Association Analytics

APRIL 1, 2024

Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. In order to track trends year-over-year, IAEE will repeat many of the same questions, adding in three or four additional questions about programs or services the team is testing.

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Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Be sure to test and experiment to continually improve your conversions. . Best Practices for Your Nonprofit Donation Page.

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