HOW TO: Engage 5 Generations of Donors and Supporters
Nonprofit Tech for Good
MARCH 25, 2014
Eighty-three percent of millennials donate to charity with 84 percent of those donations being made online (58 percent of the donations are $100 or less), and a whopping 91 percent of millennials review a nonprofit’s website before making a donation. Baby Boomers (Born 1946 –1964, Currently Ages 50–68).
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