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HOW TO: Engage 5 Generations of Donors and Supporters

Nonprofit Tech for Good

Eighty-three percent of millennials donate to charity with 84 percent of those donations being made online (58 percent of the donations are $100 or less), and a whopping 91 percent of millennials review a nonprofit’s website before making a donation. Baby Boomers (Born 1946 –1964, Currently Ages 50–68).

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Marketing Your Giving Tuesday Campaign to get Donors Giving

Greater Giving

Direct mail: While this may not be as popular as other forms of advertising these days, there’s still nothing quite like receiving something in snail mail. Direct mail makes its way right into someone’s hands. Use Text-to-Donate or QR codes to make access to your GivingTuesday page easier.

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Nonprofit Technology News for May 2013: Free WiFi in Forbes Magazine and Braille Phones

Tech Soup

This month the news is about WiFi embedded in a magazine, Braille smartphones, ultramobile devices, innovation in Eastern Europe, Windows 8 Apps for Social Good Winners, a new Pinterest analytics tool, the emergence of digital wallets, and Ginny Mies pick for the mobile app of the month. Yes that's right. " With PaperKarma.

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[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

In the sheer volume of donors, about 90% contribute online, however our largest donations still come by check. million dollar budget, around $16,000 has been generated via YouTube’s Google Checkout and other donations via PayPal. Have you been able to use these tools to raise money online?

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Year-End Fundraising by the Numbers [INFOGRAPHIC]

NonProfit Hub

This infographic originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. Plus, 100 percent polled used direct mail for their year-end campaign and only 17 percent used in-person asking to garner donations.

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How to Find the Right People You Should Be Asking to Donate

NonProfit Hub

This article originally appeared in our November/December 2015 issue of Nonprofit Hub Magazine, a free bi-monthly magazine. It’s a difficult process when you’ve been sending emails and direct mail pieces to your list, waiting for the donations to roll in and… crickets. You can reserve your free copy today.

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10 Content Marketing Stats That’ll Make Your Jaw Drop

TechImpact

According to Custom Content Council , 72 % of marketers think branded content is more effective than advertising in magazines, while 62% say it is more effective than advertising on TV, and 69% say it is more effective than both direct mail and public relations.

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