[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy
Nonprofit Tech for Good
DECEMBER 13, 2010
For my role, social media is only about 30% of my job – I manage our paid online advertising strategy, SEO, and web analytics strategy in addition to social media. We track ROI by looking at a couple of different factors – first we see how much revenue is generated from sites like Facebook Causes, Crowdrise , Social Vibe , etc.
Let's personalize your content