Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. 4) Design your creative.

Facebook 236

Facebook Fundraising ROI Virginia 236

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). Step 5: Launch, measure, and optimize It is time to launch your communications campaign.

Communication 98

Communication Campaign Channel Measure 98

Saleforce Nonprofit

JULY 22, 2021

Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. Moreover, funders, evaluators, and program managers can have different goals related to programs’ implementations. How rigorous or complex should the analysis of impact data be?

Impact 120

Impact Management Organization Evaluation 120

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. Designers of these civic tech platforms and apps are already measuring results, such as the number of users, and are very familiar with tools like Google Analytics. Hone in on your true scope of influence.

Metrics 50

Metrics Method Tech Government 50

.orgSource

MARCH 6, 2023

When the group reimagined their office space, incorporating elements of culture into the new design was a priority. You need to constantly evaluate the data and analyze progress. ENA brings objectivity to the process by using the net promoter score as a tool to measure success. Working on culture isn’t a finite activity.

Associations 221

Associations Leadership Question Wisconsin 221

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Set Program Goals & Metrics.

Measure 50

Measure Impact Program San Francisco 50

Nonprofits Source

MAY 15, 2024

Collect digital marketing KPIs Key performance indicators (KPIs) are metrics used to measure your digital marketing success. These measurements should align with your campaign’s goals. ranking status for relevant keywords) As you collect and interpret these metrics, make sure your data remains organized and updated.

Map 52

Map Digital Business Marketing 52

Bloomerang

AUGUST 16, 2021

If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Once you know the benchmarks, you can compare your data to them and evaluate how successful your efforts are. Here are some of the questions you might ask in order to understand what metrics to track: .

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Candid

JANUARY 30, 2023

Before beginning a full rebrand, it’s worth evaluating why your nonprofit is considering this in the first place. Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. Professional support.

Nonprofit 119

Nonprofit Audience Library Research 119

Amy Sample Ward

MAY 18, 2011

Start with Metrics. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics. What do you measure every day, week, month, year? How do you evaluate your programs and services? How do you evaluate your programs and services?

Campaign 114

Campaign Design Impact Metrics 114

Candid

APRIL 13, 2021

In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. A conversion is any measurable action that a visitor takes on your website. Keep in mind, however, that you should measure meaningful conversions. CTAs are designed to guide a visitor to take an important next step.

Grant 98

Grant Google Problem Analytics 98

Forum One

APRIL 23, 2024

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. How to Use Query Explorer Query Explorer is specifically designed for UA data, though you can also use it for GA4 data.

Analytics 50

Analytics University Data API 50

Wild Apricot

DECEMBER 21, 2017

Sales Ops Metrics & KPIs. Performance Metrics Analyses. Evaluation of Sales Team Training Needs. Selection of Key Sales Metrics to Adopt. Territory design. Common Sales Operations Metrics & KPIs. Preferred metrics vary across teams and organizations. Sales Ops: Table of Contents. Performance.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Bloomerang

MAY 31, 2022

Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. Evaluate your current fundraising strategy. Also, review your fundraising metrics and data from previous campaigns.

Strategy 104

Strategy Develop Fundraising Nonprofit 104

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. And while I’m usually able to offer some general guidance, nonprofit website design best practices have never been my area of expertise. What are the most important website metrics to measure?

Design 35

Design Websites Practice Philadelphia 35

Care2

MAY 18, 2011

Start with Metrics. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics. What do you measure every day, week, month, year? How do you evaluate your programs and services? How do you evaluate your programs and services?

Campaign 73

Campaign Design Impact Metrics 73

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2012

Outcomes, indicators, metrics, logic models, flow charts galore – measurement and evaluation are in season these days. Measurement springs from many different motivations. It is critical you know the why before you start designing, doing, and paying for the what. Are you measuring to test a hypothesis?

Evaluation 95

Evaluation Measure Seattle Lesson 95

The NonProfit Times

APRIL 18, 2024

The top 50 organizations outperformed the also-rans on a variety of metrics, as they have in the 13 years this study has been conducted (not a surprise). Across the board within the 2021 study, which evaluated employee attitudes during 2020, the data revealed high-water marks in employee satisfaction.

Data 52

Data Work Aggregator Attitude 52

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . You’ll also want to consider the design of your materials, leaning into visuals over heavy text and keeping messaging digestible. How to Measure Success. “ Set specific goals for your event that can easily be measured and attained within the scope of your event.

Virtual 105

Virtual Professional Marketing Fundraising 105

ASU Lodestar Center

JANUARY 11, 2013

With the recent scarcity of grant funding, excellent program evaluation practices are becoming a distinguishing element of effective and grant-competitive nonprofit organizations. 1 Even those who are eager to conduct evaluations often lack the funding and knowledge to evaluate their programs appropriately. As part of a.

Research 82

Research Culture Evaluation Arizona 82

sgEngage

JULY 20, 2021

Can you talk about how Blackbaud measures the success of their goals? These will be critical metrics for us to gauge our performance. These metrics, that include D&I data, help investors evaluate companies based upon criteria broader than just mere numbers.

Government 96

Government Social Blackbaud Companies 96

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

Greater Giving

MAY 25, 2022

For each of these recommendations, remember that while it’s essential to be decisive in your physical and digital marketing strategies , it’s just as important to consider your options, evaluate your existing plans, and be thoughtful about any changes in your approach. Let’s jump in! Prepare ahead of time. Automate your event marketing.

ROI 81

ROI Marketing Strategy Sponsor 81

Connection Cafe

JULY 22, 2013

Note: This is the second in a series of posts about the Nonprofit Web Design Process. This post is about how we incorporate Google Analytics data into our Design Process. To establish benchmarks for measuring success of our design efforts. See the end of this post for a linked index of other posts in the series.

Analytics 37

Analytics Design Research Process 37

Amy Sample Ward

AUGUST 18, 2009

Evaluate your goals and objectives, as an organization. Hildy Gottlieb’s Pollyanna Principles are a great place to start if you want to learn more about how you can evaluate and identify your organizational goals (and larger view) in a way to successfully design projects, programs and even partnerships for real impact.

Social Media 190

Social Media Strategy Media Social 190

DNL OmniMedia

JUNE 8, 2023

The most important step to complete before getting started is to evaluate your organization’s needs. There are a lot of different types of events, and there’s likely an event management solution designed for each one. After event doors close, it’s up to you to measure the success of your programs. Understand your event’s needs.

Management 52

Management Registration Integration Platform 52

Nonprofit Tech for Good

APRIL 3, 2022

It is tempting to allow board members to skip fundraising, but this useful list is designed to give board members a wide range of tasks they can choose from to support the financial growth of your organization, and only a few involve directly asking for money. Be aware of key accomplishments, metrics, testimonials, and milestones.

Fundraising 344

Fundraising Mail Law Donation 344

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. What I like best is that it takes the mystery out of social media metrics.

Analytics 94

Analytics Web Screencast Metrics 94

ASU Lodestar Center

APRIL 23, 2014

Increasingly, nonprofit organizations are looking for new ways to measure (and thereby validate) the importance of their work. Our organizations have been measuring outputs in one way or another for as long as there has been philanthropy. Many have focused on uncovering new ways of gathering this data and new metrics for analyzing it.

Memphis 63

Memphis Measure Arizona Nonprofit 63

Bloomerang

NOVEMBER 10, 2023

For example, if your largest donations tend to be between $25,000 and $50,000, you might designate that range as your major gift range. Evaluate external threats and opportunities. Use your CRM to develop a report template to measure your program’s impact. Identify prospective major donors based on wealth and engagement metrics.

Gift 99

Gift Raise Guide Relationship 99

Amy Sample Ward

FEBRUARY 23, 2010

Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. This is a really great post to read for anyone thinking about how to measure, evaluate, and even consider the impact of social media use (and that should be everyone). "Over

Web 108

Web ROI Bookmarking Phase 108

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

As with all the capacity building projects that I’ve designed, it is based on a framework and theory of change. The framework is a social media maturity of practice model called “Crawl, Walk, Run, Fly” Maturity of Social Media and is featured in my next book, Measuring the Networked Nonprofit. Use of counting metrics.

Network 97

Network Build Learning Strategy 97

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! .

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Media Cause

OCTOBER 18, 2021

In the post, I highlighted how brand guidelines help you build sustained support, stick to a budget, and make it easier for anyone at the organization to create essential content before you have the budget to hire a full-time designer. At Media Cause, we do this by making our company values part of how we evaluate and review employees.

Guidelines 72

Guidelines Nonprofit Audience International 72

CauseVox

APRIL 29, 2021

Now, as we get started fundraising in 2021, it’s never been more important to have a fundraising plan that designed to help you make up for lost funds and meet your goals in today’s context. It’s a time to focus on evaluating what fundraising approaches from 2020 worked and be honest about what didn’t pan out as planned.

Calendar 98

Calendar Template Guide Fundraising 98

Nonprofits Source

OCTOBER 4, 2023

Robust CSR software helps alleviate the struggles of managing your company’s philanthropic initiatives and measuring impact, so you can focus on driving employee participation and making bigger waves with your efforts. They track employee participation and measure the impact of these programs.

Software 52

Software Business Guide Companies 52

Zen and the Art of Nonprofit Technology

APRIL 3, 2009

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. First, a simple metric relating to security reports, and second, what processes are in place in the communities to deal with security. More on that in a bit.

Drupal 100

Drupal Comment Report Metrics 100