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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 1) Traffic. 2) Conversion Rates.

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Let Data Drive Your Decisions

Bloomerang

Donorbox defines KPIs as “a measurable value that demonstrates how effectively a nonprofit (or another type of organization) is achieving its key organizational objectives.” Choose new metrics Once you have identified the data you already have, it may be time to select new metrics that better align with your goals.

Data 99
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Is your nonprofit organization ‘grant-ready’? 

Candid

In 2022, foundation funding accounted for about $105.21 As a share of all revenue streams, including government funding, program revenue, and investment income, foundation and corporate grants made up 15.3%. If you need funds immediately, a grant probably isn’t going to come through in time. billion , or 21% of total U.S.

Grant 106
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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Use Google Analytics to track metrics like unique visitors, pageviews, backlinks, and more to identify how to create compelling online content. The funding spent acquiring donors can result in fast growth, but it also holds more risk by not offsetting the acquisition cost until new donors give again. subscribing to your newsletter).

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6 Annual reports to inspire your organization

EveryAction

Showing photos of a wide array of animals demonstrate how their programs benefit hundreds of species across the country. The American Kidney Fund. The American Kidney Fund uses eye-catching graphic design, but what they do best is centering the donor’s impact. The Humane Society. Broadway Cares.

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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Learn more: Using Data to Make Annual Giving Work for You Measuring Outcomes Outcome metrics are powerful, necessary tools for demonstrating transparency and accountability.

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How to tell a compelling story with a Seal of Transparency 

Candid

Over 1,000 nonprofits attended our 2024 Seals webinar , but we know there are many more out there looking to tell their story of impact and share that story broadly with current and potential donors to make their case for funding. But first: What is a Seal of Transparency? How can I let donors know about my nonprofit’s Seal of Transparency?

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