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Profiling Like a Pro: Understanding the Demographics of Your Instagram Audience

Byte Technology

And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Learn more about Byte Technology’s strategic web consulting for nonprofits.

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Level Up Your Marketing with Analytics

Association Analytics

There are many marketing technology tools that can help you measure success. By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Do you know what your most effective marketing channel is?

Analytics 169
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How Successful Nonprofits Invest, and Reinvest, in their Online Presence

Nonprofit Tech for Good

Race Forward’s digital footprint now includes four main properties, including Colorlines , a daily news site. As communications director Melissa Franqui explains, “Any communications department, not only ours, has to be continuously asking, is the site communicating our mission, our current work, and our values to our intended audiences?”.

Online 228
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Hire Fresh Talent—But Before You Shop, Check the Fridge

.orgSource

You don’t have to spend much time on the site to understand the difference between outstanding and dismal. If you’re searching for an employee who will work on-site five days a week, you will probably have a tough time,” Sarah observed. You learn a lot about consumer preferences by reading the reviews on Yelp.

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4 Ways to Enhance Your Association’s Online Presence

Achieve

Group members based on shared characteristics like demographics, interests, or preferred communication channels. For example, an association for writers might create content centered around AI, the risks it presents to jobs in that field, and how to get ahead of the curve by using the technology effectively.

Online 52
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Which Event Formats Work Best?

Greater Giving

Key advantages of virtual events are: They are generally less expensive than in-person events, although initial technology investments may be required. Success depends on attendees having reliable technology and internet connections. Easy data collection and enhanced engagement using event technology platforms.

Work 98
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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

Linkedin 354