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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

We assume that the market for a product or service is influenced by marketing alone, i.e., once a member or customer gets past the marketing email or landing page to convert, the software will take care of the rest and it’s marketing moving the needle. This is a mistake.

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5 Tips to Optimize Your Healthcare Organization Website

sgEngage

With individuals increasingly turning to search engines to help them understand health issues, user-friendly healthcare websites are more crucial than ever. Consider your healthcare organization’s website — is it a useful resource that serves your community, or is there room for improvement? Assess website analytics.

professionals

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Level Up Your Marketing with Analytics

Association Analytics

These could be email, SEO, social media, or paid advertising. By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Let’s use email as an example. Understanding this process is key.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. With respect to email fundraising, nonprofits should send year-end messages as early as September and no later than early November.

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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

So what exactly is this website that’s causing such a stir? It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. With ChatGPT, the heavy lifting in copywriting can be handled for you.

Tools 360
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6 Amazing Tips for Asking for Donations with Emails

Qgiv

If you’re looking for a cost-effective and efficient way to ask for donations from your donors and prospects, look no further than a fundraising email! After all, email does have the highest return on investment of any marketing channel. With email, you can send numerous donation asks out with the click of a button.

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4 Tips to Optimize Your Healthcare Organization Website

sgEngage

With the ongoing COVID-19 pandemic and vaccination campaigns capturing public attention, accurate, user-friendly healthcare websites are more crucial than ever. Consider your healthcare organization’s website — is it a useful resource that serves your community, or is there room for improvement? Review your website analytics.