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Donor Love: 5 Things to Do (and 1 Definitely Not to Do), According to Shakespeare

NonProfit PRO

Love your donors wisely. And you do that by mailing and emailing them not necessarily more but smarter. When it comes to your fundraising, don’t be like Othello. He loved “not wisely.” You should do the opposite. Here’s what to do.

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From Lost To Loved: Turning Lapsed Donors Into Devoted Donors

Bloomerang

Your lapsed donors. This timeline offers a clear road map to prevent lapsed donors: What makes donors lapse? The second thing you must know is what defines a lapsed donor. The simple definition of a lapsed donor is someone who hasn’t given in a certain amount of time. Do donors realize they’ve lapsed?

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6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Far too many groups are not focusing their fundraising efforts on wide-scale donor acquisition efforts.

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10 Proven Strategies To Help You Retain New Donors

Bloomerang

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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4 Communications Strategy Tips for Donor Retention

sgEngage

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . Ensure communication is a two-way street

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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

All this fundraising definitely involves sending appeals to your donor base. Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. This type of campaign uses a combination of various digital methods and/or direct mail. . Direct Mail.

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[ASK AN EXPERT] What’s The Best Way To Steward Tribute Donors?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to recognize and steward tribute donors: Dear Charity Clairity, Our small organization has been around for many years, but we have only just recently begun receiving donations “in memory of a loved one in lieu of flowers” for example.

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