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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality. 1) Traffic. 2) Conversion Rates. 3) Engagement.

Metrics 310
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility.

Create 169
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3 Rules to Create Awesome Content that Gets More Engagement

Association TV

If you’ve searched for the secret to creating engaging content, if you’ve googled “how to increase followers” or ever asked the pros how to make great content marketing, then chances are you’ve come across a whole corral of click-worthy advice. In 32 seconds, some writers at a desk created a character that people still imitate 12 years later.

Content 294
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4 Tips to Create a Nonprofit Content Strategy for WordPress

Nonprofits Source

Don’t despair—WordPress is well-known for its intuitive and user-friendly interface, making it well-suited for those unfamiliar with web design. With our guide, you’ll be well prepared to create a content strategy for your site, whether you’re migrating from a different CMS or starting from scratch. Establish the content you’ll create.

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Use These 11 Metrics To Evaluate Your End-Of-Year Fundraising Campaign

Bloomerang

In this post, I’ll walk you through why that’s important and what metrics you should measure. . This includes the cost to design, mail, print, and create the appeals, as well as the time that your staff spent working on the campaign. Goals and metrics . 11 metrics to evaluate your end-of-year fundraising campaign .

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DIY Community Engagement Metrics

Amy Sample Ward

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. Metrics Tracking. >> Presentation. Do-It-Yourself.

Metrics 219
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How to Follow the Web Content Accessibility Guidelines: Resources for Nonprofit Design

Media Cause

As a designer for nonprofits, I constantly reference these guidelines when making design decisions. Now that you’ve gotten familiar with WCAG, I want to share some resources that have helped me comply with these guidelines when making design decisions. These tools are a great starting point for creating accessible designs.