Tech Soup

JULY 19, 2017

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. On the card, write a short (preferably one sentence) social media update. More on Social Media. Check out TechSoup's social media starter kit!

Exercise 55

Exercise Social Media Offline Content 55

Amy Sample Ward

MARCH 16, 2010

From the newest member of the #4Change team, ChristinasWorld : In the wake of South by Southwest in Austin, and in anticipation of some exciting social media and social change gatherings coming up on the 2010 events calendar, we thought it could be useful to explore How Social Media Can Enhance Events as the topic for the March #4change chat.

Social Media 135

Social Media Media Social Offline 135

Nonprofit Tech for Good

JANUARY 16, 2022

You may be surprised to learn that multichannel donors contribute four times as often as online-only or offline-only donors. They follow you on social media, rally their friends through crowdfunding, and participate in your events. Social media is known for its generous donations, enthusiastic volunteers, and passionate advocates.

Strategy 260

Strategy Fundraising Social Media Nonprofit 260

Amy Sample Ward

NOVEMBER 24, 2009

It’s always great to meet offline with folks you’ve already had conversations with online. Petra wanted to a short interview before the event was over and she asked some interesting questions, like: What’s so powerful in social media for social entrepreneurs. What is advice for entrepreneurs in 2010.

Social Media 120

Social Media Interview Netherlands Social 120

Amy Sample Ward

APRIL 23, 2009

Yesterday’s post for Earth Day, about social media and the energy/climate change/green movement is already getting some tremendously insightful and interesting comments. It’s just the kind of conversation starter I wanted to throw out there! So that got me thinking about the idea of cause fatigue. Photo: Howard Lake.

Causes 100

Causes Conversation Award NTC 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2010

As he shared the story, I had some questions about weaving offline/online collaboration within networks. We most typically think of the offline/online as a sequence somewhat like this: Small group meets face-to-face - builds trust. How can you effectively weave offline/online work in a network? Does that have to happen first?

Offline 92

Offline Collaboration Network Online 92

Amy Sample Ward

OCTOBER 30, 2009

You can check out the Community Voices group on the Social by Social community for videos, notes and other reflections from the event. After the small group discussions, we had volunteers from each group provide a short report back to the full room of some of the highlights or lingering questions that came out of the conversation.

Voice 102

Voice Reflection Conversation Digital 102

Amy Sample Ward

OCTOBER 30, 2009

You can check out the Community Voices group on the Social by Social community for videos, notes and other reflections from the event. After the small group discussions, we had volunteers from each group provide a short report back to the full room of some of the highlights or lingering questions that came out of the conversation.

Voice 102

Voice Reflection Conversation Digital 102

Amy Sample Ward

NOVEMBER 24, 2009

I have said it many, many times and so have lots of others—you’re probably tired of hearing about how social media is supposed to be “a conversation.&# And that’s okay! Because it isn’t JUST a conversation! Are they online: in email, website, social media platforms (which ones?), Stand back!

Conversation 111

Conversation Story Support Strategy 111

Connection Cafe

FEBRUARY 4, 2014

When we discuss peer-to-peer fundraising our focus often is on the online components; however, the offline activities surrounding our event allow us to improve relationships and connections with our supporters, thus potentially improving our online outcomes. And these relationships can be vital to fundraising success. Event Kick Off.

Offline 37

Offline Activities Active Activism 37

Connection Cafe

SEPTEMBER 5, 2017

At ACS CAN, we’re seeing this newly inspired level of activity reflected in our offline recruitment as well. While the effort to recruit offline volunteers is never easy, the timing for such a campaign has never been better. How to Use Online Channels to Build Offline Support. Let’s get started with some general tips.

Offline 44

Offline Campaign Channel Cancer 44

Amy Sample Ward

MARCH 14, 2011

My latest post is up on the Stanford Social Innovation Review – you can read it and join the conversation at SSIR or read the repost below. Create opportunities for taking action that bridge online and offline, and start moving people on both sides of the computer. Getting Offline. I personally don’t believe that.

Change 194

Change Offline Lecture Student 194

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

Thought leaders drive conversations – online and off, influence others, and shape perceptions in their field. They are the respected voices who others turn to understand sector social change issues. This post covers the benefits and provides some ways to effectively cultivate thought leadership through social channels.

Social Media 134

Social Media Leadership Media Social 134

Amy Sample Ward

NOVEMBER 23, 2011

My latest contribution to the Stanford Social Innovation Review is up on the opinion blog – you can read the post and join the conversation on the SSIR blog or read the full post below. Here are a few reasons why using multiple social networking platforms doesn’t just mean you repeat your effort. Community First.

Social Network 165

Social Network Network Strategy Social 165

TechImpact

JULY 22, 2014

Integrate with offline campaigns. Your direct marketing and other offline marketing campaigns can help support your online campaigns, too. Try using a unique address that will help you track those conversions. Social media matters here, too. Here, your ROI is easily measured with the all important email address.

email 170

email Offline ROI Hunger 170

Amy Sample Ward

JULY 29, 2011

I recently had the opportunity to present a webinar for the National Center for Media Engagement , focused on community-driven engagement, and present a session at the Public Media Development and Marketing Conference , talking about building a social media strategy. Using Social Media. Start Listening. Start Creating.

Social Media 178

Social Media Public Media Community 178

Media Cause

JUNE 1, 2024

This requires substantial market research and should include conversations with your audiences through surveys, interviews, or even focus groups. You can do this on social media through storytelling in your photo content and short-form video content, like Reels. These channels are tools to foster relationships and mobilize your base.

Advocacy 59

Advocacy Digital Campaign Build 59

TechImpact

JULY 30, 2014

Use funnel conversion tools. Track backs, located under the social tab, shows you who has been linking back to your website. This informs you on who is advocating for your nonprofit on other websites, and can give you good fodder for your social media outlets to think them for their support.

Analytics 223

Analytics Statistics Google Demographics 223

Bloomerang

DECEMBER 19, 2023

And, these cohorts are tech-savvy, deeply committed to making a difference with social causes, and hold a significant amount of generational wealth that they are eager to give back. Add offline donations. You can manually add offline donations processed through digital wallet platforms, including PayPal, Venmo, ApplePay, and GooglePay.

Method 59

Method Generation Adopt Paypal 59

Amy Sample Ward

JANUARY 7, 2010

I have a new post up on the Stanford Social Innovation Review blog and I’d love to hear your thoughts! You can read the full post and comment on the SSIR blog or be part of the conversation below. Social media is a space where the individual reigns, relationships are required, and conversations are public.

Social Media 102

Social Media Organization Media Fundraising 102

Amy Sample Ward

JUNE 3, 2010

I’ve had experience organizing communities offline in local communities, and organizing community online – but the kind of organizing that inspires me the most is combining online and offline. Social media tools work because they are powered by people, and people are social. Conversations and Presentations.

Local 145

Local Community Organization Netsquared 145

Amy Sample Ward

JANUARY 7, 2011

My latest contribution to the Stanford Social Innovation Review is now up – you can check out the blog and conversation on the SSIR opinion blog , or read it reposted below. In this case, for this conversation, co-creation is used generally to touch on issues of access and engagement, and collaboration.

Reflection 129

Reflection Offline Social Network Collaboration 129

Amy Sample Ward

SEPTEMBER 13, 2010

The monthly Community Builder chat series is part of the #4Change community of regularly scheduled chats, bringing together people from around the world to talk about examples, practices, tips and more as we all explore the way technology can be used for social change. Building a loop between online and offline community activities.

Community 164

Community Offline Comment Build 164

Neon CRM

OCTOBER 31, 2023

How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention? When posting on social media, skip the formalities and embrace your unique voice and tone. How many of them actually invite you to have a conversation with them? Encouraging conversations.

Donor 98

Donor Strategy Nonprofit Phone 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here’s a curated link list used to create this post). You also need to post inviting content on your social channels that builds excitement, anticipation, and engagement about the event.

Social Media 126

Social Media Integration Tools Tips 126

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. Marnie also introduced me to social booking and tagging way back in 2004 as the originator of the NpTech Tag. Conversational Key Note. Effective Social Media. Connecting With Colleagues.

Social Media 115

Social Media Media Social San Jose 115

Amy Sample Ward

JANUARY 12, 2009

I have a new post up on the Standford Social Innovation Review Opinion blog and hope you’ll check it out! We want to create a social learning space or a social media space. It’s about using our social media tools in a way that goes beyond listening, goes beyond conversation.

Life 100

Life Learning Offline Social 100

Bloomerang

JULY 26, 2021

Your website serves as the central hub for your digital strategy, followed closely by the ways you drive folks to your website, including email, blog posts, newsletters, social media, text messaging, QR codes in print media, and advertising. Is it easy to share your website and other links via social media or email? .

Strategy 142

Strategy Online Fundraising Plugin 142

Bloomerang

OCTOBER 30, 2023

And these cohorts are tech savvy and socially conscious, with deep commitments to causes like welfare, healthcare, housing, and disaster relief. As these cohorts mobilize to support causes they believe in, they’re becoming highly-engaged advocates, sharing information on social media, and crowdfunding donations.

Service 96

Service Paypal Donor Method 96

Amy Sample Ward

OCTOBER 7, 2009

Every month, a group called #4Change organizes open & lively conversations about how web-connected communities and our use of social media tools are helping to create change in the world. 4Change Chats are hosted on Twitter – Read “ Join the Conversation ” below for ways to jump into the discussion. Join the Conversation!

Social Media 117

Social Media Twitter Change Media 117

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The NetTalks series , which includes five sessions, is intended to spark a meaningful conversation around alumni engagement and supporting a broader community practice of effective alumni networks. The description: Using Social Media to Engage and Inspire Your Alumni Network.

Social Media 108

Social Media Network Media Free 108

Tech Soup

OCTOBER 22, 2010

She blogs about social media and communications at carriewriterblog.com , and her portfolio and other links can be viewed at carriefreelance.com. It's been shown that these methods lead to higher conversions than e-newsletter promotions. Following are highlights of the presentation: 1.

Conversation 63

Conversation San Francisco Online Digital 63

Amy Sample Ward

MARCH 22, 2011

I had a really wonderful time, and the Community-Driven Social Impact session was terrific! Let’s start at the beginning: what is “community-driven social impact” anyway? Especially with the increased use of social media tools to help community building activity around causes or specific organizations. Presentation.

Case Study 117

Case Study Community Impact Studies 117

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

To help her celebrate, I invited to write a post with some steps and tips for integrating web content, email, and social media. Now you’ve added social media. Make sure that you have social media icons connecting to your various profiles in your website template. That’s where social media can be highly effective.

Social Media 101

Social Media Content email Websites 101

Nonprofit Tech for Good

DECEMBER 20, 2010

Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Jumo: [link].

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. I thought it would useful to have a more in-depth conversation in the Zoetica Salon with Dan so we could delve into KPIs for social media. Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel.

Feeds 102

Feeds Social Media Measure Summary 102

Amy Sample Ward

OCTOBER 14, 2009

My latest post is up on the Stanford Social Innovation Review opinion blog. For those that follow the #4Change twitter-based chats, this is a post recapping and highlighting our latest conversation on social media application in the Climate Change movement. How can we and how are we using social media tools for social change?

Social Media 145

Social Media Change Media Lesson 145