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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

What could be more personal than a good old-fashioned conversation? Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions.

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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Without proactive conversion efforts on the part of the nonprofit, there likely will be no renewal giving from online donors at all, despite repeated pleas online. The Importance of Moving Donors Offline. However, this only holds true when the online donor has been converted to offline giving.

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving. However, they also take more work to retain. But that simply isn’t true.

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Why Your Supporter Should Be at the Heart of Everything You Say

NonProfit PRO

As much as we all dislike encounters with me-focused people, we can sometimes slip into the same kind of mindset when talking with our donors in our online and offline fundraising programs. The use of the word, “talking” is deliberate here because your communications should sound like a personal conversation you are having with your donor.

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Conversation Starter: Digital Natives Moving Offline

Amy Sample Ward

It’s been a busy week so I just clicked through today and thought it was an excellent opportunity to start integrating more conversation starters into this blog (as suggested in the Blog Redesign thread). Tags: future issues conversation starter demographics digital natives research trends youth.

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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Instagram.com/water.

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Tweetcamp: Online network moves to offline community

Amy Sample Ward

What this created was a chance for people who use Twitter to come together offline to create community. This month’s Net2 Think Tank asks: How do real-world (offline) events fit into social media conversations and campaigns? Space : This is both online and offline. What worked?

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