Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement.     A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). Should also note, re.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

Some user curate user generated content, by tagging it on social bookmarking websites, voting for it on social voting websites, commenting on it, or linking to it. Collaboration can happen at three levels: conversation, co-creation and collective action. Conversations create buzz, which is how ideas tip, become viral.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

NpTech Conversations Convio Opens Up API Jason at DIA summarizes the posts and the bigs news in the nptech field this last week - Convio Releases An Open API. Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. Social Bookmarking. And if Web 2.0

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It uses sources such as how many delicious bookmarks, incoming links, how many times mentioned on Twitter, how many comments, etc. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

I'm also using this for the upcoming WeAreMedia Workshop in San Francisco which has a section on experiments and measurement. As Wendy Harman, Red Cross Social Media Manager, observes, "When Katrina hit, we knew people are talking but we’re not listening to conversation. Combine with other measures and qualitative data.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Measuring engagement in social media as part of an ROI process is tricky, if not a bit controversial.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2008

Luckily enough, one of the most interesting parts of engaging in social media is how you can measure just about everything that you do. So each time we complete a major effort on these social media venues, we measure our results and report back on our progress. but now that we???ve The case I???m What metrics? Stop: Hammer-Time!

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Nonprofits Source

JULY 5, 2018

Meanwhile, 40% say they struggle to prove the ROI of their digital marketing initiatives. How To Measure Your Digital Marketing Results. Before we dive into the 5 reasons I believe people fail to get marketing results, I thought it might make sense to first demonstrate a few ways you can measure and track your performance.

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