Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Marketing Strategy Sponsor 81

Robert Weiner

JULY 10, 2012

Even in the situations above, a ROI calculation may be appropriate. The new software may enable my staff to do new things, but without the right people (# and training), upgraded/enhance policies and procedures, data conversion and new reports, etc. And if fundraisers hate the current system, ROI may not matter.

Database 181

Database ROI Donor Listserv 181

Association Analytics

SEPTEMBER 27, 2023

However, the trick is to shift the conversation from the process to the outcomes. Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. The apprehension to adopt a new system or modify a current one is real. That’s the power of analytics.”

Analytics 169

Analytics Analysis ROI Associations 169

Association Analytics

MAY 4, 2023

Many people have good ideas, but using analytics to test the ideas, improve upon them and prove ROI on their efforts will set you apart! Even community managers can leverage their unstructured data (conversations) to help enhance your member experience (and really wow your boss!)

Analytics 321

Analytics Skills Knowledge Associations 321

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.

ROI 103

ROI Social Media Media Social 103

Amy Sample Ward

MARCH 14, 2009

Beth Kanter is moderating the Nonprofit Social Media ROI Poetry Slam. Find the conversation, links, questions and quotes on [link]. Tags: roi sxsw nptech events. Check out the SXSW session info here. PRESENTERS. Beth Kanter - Beth’s Blog [Moderator]. Danielle Brigida - National Wildlife Federation.

ROI 100

ROI United States Cancer Info 100

Nonprofit Tech for Good

FEBRUARY 14, 2019

The key, though, is doing it in a way that delivers maximum ROI. 1) Set up a conversion event and create a campaign. The very first step before you even open Ads Manager is to have your web developer set up a conversion event that’s triggered when someone makes a donation on your website. Return on Ad Spend (ROAS) measures ROI.

Facebook 242

Facebook Fundraising ROI Virginia 242

Amy Sample Ward

MARCH 14, 2009

Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. Tweet your questions with the #roi or @amyrsward and we’ll try to get them in! PRESENTERS. HOW TO PARTICIPATE.

ROI 100

ROI United States Cancer Stream 100

.orgSource

JULY 25, 2023

I wasn’t able to cover Jane and Amy’s conversation in one post, so I’m taking up the thread again here. In one conversation, Bard told me that we could meet in person or on Zoom to discuss my questions. It’s rich in excitement and discovery but laced with more than a dash of danger. After Bard responds, the files can be deleted.

Team 221

Team Marketing Build Analysis 221

sgEngage

APRIL 4, 2024

Analyzing your budget this way also allows you to understand the ROI of each program. But it does need to be part of a larger, intentional conversation about being a revenue-wise organization. Conversations about the organization’s finances do not have to elicit fear and anxiety—even when the numbers aren’t great.

Build 95

Build Strategy Fund ROI 95

NTEN

MAY 17, 2011

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. Essentially, you just need to know what page on your website constitutes a conversion.) We'd be interested in hearing about your efforts to calculate ROI. from GrantStation.

ROI 91

ROI Linkedin Online Analytics 91

Amy Sample Ward

APRIL 7, 2009

Sifry , the co-founder of Personal Democracy Forum, took a closer look at ROI for Facebook apps in his piece last week Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?) But he’s disappointed in his conversion rate. Tags: otherblogs roi facebook metrics. for TechPresident.

Case Study 108

Case Study ROI Facebook Studies 108

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? Let your data lead the way.

Social Media 52

Social Media Metrics North Carolina Media 52

Nimble AMS

FEBRUARY 6, 2023

If so, your organization might be missing out on your event’s ROI, making it a challenge to justify your overall events budget. After the event ends, encourage the event attendees to keep the conversation flowing and maintain the network they’ve formed by posting images or content from the event. Read our blog for more tips.

Registration 114

Registration Associations ROI Conference 114

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

Raise 59

Raise Campaign Money Online 59

NTEN

JUNE 29, 2011

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. How's that for ROI? Lately, there has been much debate about the value of social media and its so-called "experts".

ROI 94

ROI Facebook Advocacy Social Media 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits. Do you agree?

ROI 74

ROI Social Media Media Measure 74

sgEngage

MARCH 15, 2024

Financial KPIs : Annual revenue, year-over-year growth, overhead costs, donation growth, fundraising return on investment (ROI), surplus/deficit Marketing KPIs : Conversions, email click-through rates, social media engagement, time on website Fundraiser KPIs : Donor retention rate, average gift size, recurring gift percentage, online gift percentage, (..)

Measure 89

Measure Help Analysis Metrics 89

Beth's Blog: How Nonprofits Can Use Social Media

MAY 25, 2010

For the third and final Conversational Case Study on America’s Giving Challenge from Allison Fine and I, we pose a question rather than answer one: Is there a “special sauce” for successful participation in online fundraising contests ? Tags: Fundraising ROI Strategy agc2 case foundation contests. Source: Extreme Foods.

Contest 98

Contest ROI Online Fundraising 98

Candid

AUGUST 18, 2021

But when looking at the bigger picture, even more valuable benefits become clear: Higher conversion rates through better-targeted donor lists. Altogether, these benefits mean healthier fundraising ROIs, efficient campaign planning, and more time for building donor relationships. . Reduced overhead costs of broad fundraising outreach.

Course 130

Course Fundraising Analysis Mail 130

Volunteer Hub

APRIL 3, 2023

I am hoping other volunteer managers will listen to this conversation, and can model what we have done to grow our program. Volunteer management software is an investment, but, there are grants available for technology and the ROI is worth the cost. What has been the ROI of VolunteerHub? The ROI is huge.

Houston 75

Houston ROI Audio Volunteer 75

Nonprofit Tech for Good

OCTOBER 1, 2020

1) Keep the Conversation with Donors Going. Forms with the highest conversion rates are the simplest forms with the fewest clicks required for your donors to contribute. Make sure you brand your online donation forms to help with your form conversion rate and donor retention. First impressions are essential.

Retention 339

Retention Donor Gift Rate 339

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? This requires engaging in a conversation. And you shared them!

ROI 91

ROI Examples Results Social Media 91

Nonprofit Tech for Good

NOVEMBER 15, 2019

There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software. Bloomerang is super conversion friendly. They offer custom, individualized conversions and implementation assistance. Cost: $100/month for 1,000 contacts to $800/month for 85,000 contacts.

Relationship 231

Relationship Software Management Pledge 231

Beth's Blog: How Nonprofits Can Use Social Media

JULY 21, 2009

Tags: ROI.

ROI 93

ROI Comment Social Media Conversation 93

Amy Sample Ward

JANUARY 18, 2010

I can only be in one place, though – but I can start a conversation that goes many places. Is ROI limiting our community impact? ’s focus on community, the idea of ROI doesn’t make sense. ROI asks how many staff and how many hours; ROE asks how many posts, updates, replies or individual responses.

Community 179

Community ROI Facebook Evaluation 179

AccelEvents

JULY 7, 2021

Live events have been critical to the success of leaders in the tech sector , for example, and events are often considered as a solution to common conversion blocks. . So, marketers need a more hands-on approach to securing and increasing conversions. . Track event ROI.

Marketing 97

Marketing Virtual Awareness Platform 97

Nonprofit Tech for Good

JULY 14, 2011

communications and fundraising, and then quickly moves on to a discussion about the importance of integrating the tools from each era in order to maximize your nonprofit’s Return on Investment (ROI) from utilizing social media and mobile technology. Please Note: There is a limited number of attendees.

Social Media 279

Social Media Social Media United States 279

TechImpact

JULY 22, 2014

Try using a unique address that will help you track those conversions. You’ve been told over and over about the importance of nonprofit social media marketing, but measuring ROI can be difficult. Here, your ROI is easily measured with the all important email address. Social media matters here, too.

email 170

email Offline ROI Hunger 170

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. Forget brochure-speak — this is a world of conversations. It's up to you to go looking for the conversations you want to have. Measure THIS! Good question!

ROI 50

ROI Social Media Measure Media 50

Volunteer Hub

MARCH 26, 2021

In VolunteerHub, reports can be generated quickly and used to evaluate volunteer trends, activity, preferences, and ROI. Return on Investment (ROI). When used strategically, your volunteer management solution should provide a return on investment (ROI). Here are a few case studies of VolunteerHub delivering ROI.

Volunteer 54

Volunteer San Diego Case Study ROI 54

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2008

I'm working up a presentation and workshop on ROI and NpTech for Legal Services Corporation TIG Conference in a couple of weeks. So, the most simplistic definition of Return on Investment (ROI) is the difference between cost and income (or quantified benefits) and expressed in dollar amounts or percentages.

ROI 74

ROI Measure Ratio Benefit 74

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." View more presentations from kanter. But it is always a good exercise to make your brain think in a different way.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2008

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership. I purchased Jaffe's Join the Conversation book when it came last October, 2007 when I first heard about it. Which will get you to ROI. Here's the deal. To enter the book giveaway.

Conversation 50

Conversation Chapter ROI Review 50

EveryAction

MARCH 14, 2016

Join us + some friends for great conversation, strategy tips, and nonprofit marketing best practices. Mo’ Content, Mo’ Money: How to Improve Conversions and ROI Through Content Marketing. What to expect - content marketing, conversion + ads, nonprofit communications strategies, CFRE credits.

San Jose 101

San Jose Build Delicious Conservancy 101

CauseVox

FEBRUARY 1, 2022

The truth is that major donors are no different than any other group of donors–they want to help causes they’re passionate about and they will continue donating money as long as they’re getting the proper return on investment (ROI) for their charitable giving. Session I: Effective Major Donor Development with Charles Burge.

Donor 92

Donor San Francisco Digital ROI 92

Classy

JULY 7, 2021

Here’s what you’ll take away: ROI proof points for digital wallets and ACH in the donation process. Conversion Rates Increase. If your organization could increase your mobile conversion rate, wouldn’t you? . This includes an increase in mobile checkout conversions by about 11 to 14% and a 55% larger recurring gift size.

Process 78

Process Donation Giving Digital 78