Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Measuring engagement in social media as part of an ROI process is tricky, if not a bit controversial.

Metrics 50

Metrics ROI Measure Content 50

Bloomerang

JULY 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Make secure donations.

Ideas 79

Ideas Online Fundraising Tips 79

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Measuring outcomes for social media tools and strategy is as Avinash Kaushik notes in his recent post on the topic , "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. measuring your impact on the world!).

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools."

Reflection 50

Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. Here's a brain dump of some key points.

Metrics 56

Metrics Social Media Media ROI 56

Qgiv

JULY 21, 2022

The most important one for our conversation—95% of donors consider content created by nonprofits to be trustworthy! Monitor the ad performance to gain benchmarks against which to measure future performance. Remember, it’s not always about the ROI. Pro tip: don’t ignore your website conversion rate.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Nonprofits Source

FEBRUARY 25, 2017

How to measure data to influence your marketing decisions i. Prove return on investment (ROI) of your marketing activities. This leaves us with one option, proving ROI. 43% of nonprofit marketers say proving the ROI of their marketing activities is a top marketing challenge. How to set up Google Search Console.

Content 40

Content Leadership Marketing Files 40