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International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

Our discussion about the Summit Award launched a wide-ranging conversation. She’s also the author of two books, “Building Your Brand” and “Connect to Influence.” “The We’d been living with COVID for some time. Consider your association’s voice. Confronting a sea of strangers can feel risky. Networking takes practice.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

What could be more personal than a good old-fashioned conversation? Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions.

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Elevating Latino Voices: How Nonprofits Can Celebrate Hispanic Heritage Month

The Modern Nonprofit

Estimated Reading Time: 4 minutes Elevating Latino Voices: How Nonprofits Can Celebrate Hispanic Heritage Month From the rhythmic cadence of salsa music to the inspiring tales of pioneers who’ve blazed trails in fields as diverse as literature, science, and politics, the Latino community has enriched the American mosaic in countless ways.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

There was a time when associations didn’t think of their members as customers. Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership. What has changed over time?

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Lessons Learned Living the Virtual Experiment

.orgSource

Our colleague Stuart Meyer,* who at the time was CEO of the National Barbeque and Grilling Association, a fully virtual organization, made this comment. “We Over time people have come to value the advantages of working at home. There is no commute, and you have more time for family. Today, the idea is more mainstream.

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Three benefits of developing thought leadership content at your association

Nimble AMS

When you take the time to develop thought leadership content within your industry, your association will have the power to attract new members. Thought leadership material allows you to begin a conversation with your unique industry insights. Watch as this open conversation with staff transforms the culture at your organization.

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Leadership Conversations

Eric Jacobsen Blog

Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth pages. There is so much to learn from Leadership Conversations. Stieglitz wrote the book because they believe that a leader's most powerful skill is the ability to hold effective conversations.