Achieve

SEPTEMBER 8, 2020

Then, the pandemic spread across the globe, and the resulting social distancing guidelines left small to mid-sized nonprofits scrambling to move their events online in order to keep supporters and staff members safe. . Design a conversion-optimized donation page. Tip #1: Design a conversion-optimized donation page.

Virtual 52

Virtual Tech Tips Fundraising 52

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Conversions. On social media, a conversion might be a donation, a sign-up for a newsletter, or attendance at an event.

Social Media 52

Social Media Media Guide Social 52

sgEngage

AUGUST 23, 2023

Review your site’s metrics such as time spent on each page, call to action (CTA) click-through rate, bounce rate, and conversion rates for pages such as your donation form or new patient registration page. To comply with these requirements, your website must follow four guidelines. Assess website analytics.

Websites 82

Websites Organization Tips Map 82

Double the Donation

OCTOBER 25, 2021

Track and incentivize successful conversations. Non-pledge close: For those calls that don’t end in success, it’s important to help close the conversation gracefully to maintain the relationship with the donor. At this time on a Sunday, most donors will be finished with their weekend errands and are likely available for a conversation.

Guide 98

Guide Script Tips Gift 98

Allegiance Group

APRIL 15, 2024

Craft a conversion journey. When the entire donor journey is addressed in your plan, conversion rates for donor acquisition are much stronger. Conversely, amplify the strategies or messages that lead to the most conversions. Which strategies were most effective at attracting first-time donors? Launch your campaign.

Fund 52

Fund Donor Strategy Search 52

DipJar

SEPTEMBER 12, 2022

This small touch of personalization builds rapport and loyalty to your organization, increasing engagement and the likelihood of conversion. Then, assess relevant metrics to see which types of content receive the most engagement. Did retargeted ads see more conversions than direct mail solicitors? Overlooking important trends.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

The workshop shared a landscape analysis of what’s already out there from the various industries in order to build a clear understanding of what’s in place and what isn’t in terms of social media measurement valid metrics. Geoff Livingston has a good post about the problems with this – using influence as the metric.

Measure 115

Measure Social Media Media Metrics 115

Nonprofits Source

NOVEMBER 27, 2023

To help drive conversions, create bold call-to-action buttons throughout your website. Your calls to action should stand out on the page, so use a distinct color within your branding guidelines or bold lettering to catch your visitors’ eye. As you share content on social media , track metrics like reposts and total impressions.

Channel 52

Channel Business Marketing Effective 52

Nonprofit Tech for Good

DECEMBER 12, 2011

Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.

Social Media 217

Social Media Media Avatar Organization 217

Nonprofits Source

JANUARY 26, 2023

Meeting these compliance guidelines will ensure you remain eligible for the program. Luckily, Google is super clear with the guidelines it expects you to meet. Plus, this will help drive more conversions (e.g., Step 1) Meet the Google Ad Grant requirements. The bottom line: Google Ad Grants aren’t given to just any organization.

Application 52

Application Grant Google Guide 52

Bloomerang

MAY 26, 2022

Nick Ellinger of Donor Voice is a guru on this type and he suggests the following as a guideline: For current low/mid-level donors – Set suggested donations at 1x, 1.5x, and 2x their average amount, and offer an “other” option. increase in donor conversion and generated a higher average gift than the ask strings control.

Donation 73

Donation Donor Gift Nonprofit 73

Nonprofits Source

JANUARY 23, 2023

However, you’ll want to log in more frequently to make necessary adjustments and maximize conversions. Account management and reporting: A properly-structured Google Grant account will run 3-5 campaigns at once to drive conversions. Google recommends you log in at least 1-2 times a month. Ongoing account hygiene. Landing page redesign.

Grant 52

Grant Google Management Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

The Conversational Keynote: Room Configuration Is Key. I’m working on perfecting the conversational keynote. The space where I gave my keynote in Toronto is well designed designed for conversational keynote format. This made it easy for me to get off the stage and wander into the audience to engage them in conversation.

Charity 91

Charity Conference Org Slides 91

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

But they are looking at associated metrics such as: downloads, user comments, sharing, and google analytics to show dog searches… then data collection (emails and mobile optins), microdonations, and buzz via earned media. . “The perception,” says Michelle, is that Food Banks only give canned tuna or Mac and Cheese.

Turkey 101

Turkey Social Media Mobile Oracle 101

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

I like to have fun experimenting and that’s just what I’m doing on my Facebook Page , a place for learning, and sharing insights about best practices in social media for networked nonprofits. I learn so much from the conversation threads and people sharing what they do. What about a certain post created that big conversation.

Social Media 104

Social Media Fun Experiment Media 104

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 9, 2009

In looking at the Twitter streams of this team of organizational Twitters, they are re-tweeting each other or having conversation. CoTweet has a beautiful interface, and while it lacks the metrics tracking and bookmarklet, it does offer the ability to do searches and all the features of Hootsuite. Here's an example.

Twitter 85

Twitter Management Guidelines Profile 85

NTEN

JULY 6, 2011

Having a conversation with your community of stakeholders is an essential activity for nonprofits. At the beginning, we developed some community principles and guidelines. Conversation. Conversation means that we must listen as much as we talk. Catalyze & Manage the Conversation. Technology.

Voice 75

Voice Practice Community San Francisco 75

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

Practical frameworks and guidelines for effectively developing an integrated content strategy and measurement practice. Gets feedback and start conversations about their work. Social media metrics for nonprofits. Program outcomes: Guidance on developing an effective integrated social media strategy to support your mission.

Social Media 100

Social Media Effective Media Social 100

Get Fully Funded

APRIL 14, 2022

This foundational knowledge may at times feel simple, but it’s best to make sure you have a rock solid understanding of nonprofit consulting practices before entering into conversations with potential partners. Gather necessary background information. Your previous internal assessment should prepare you to create your RFP.

Consultant 52

Consultant Web Proposal Nonprofit 52

Nonprofit Tech for Good

JANUARY 10, 2022

This is a quite detailed subject, but some basic guidelines to follow are to avoid using Smart Campaigns which are automated, but are less-powerful campaigns in which Google hides most of the functionality for the campaign. You should set up the conversion in Google Analytics and import it into Google Ads. Use Lots of Keywords.

Google 347

Google Grant Guide Nonprofit 347

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 27, 2006

Different guidelines and approaches. Public conversation about what games mean and contribution to the general good. Parrell conversations with kids and adult world around digital media. Federal funders are looking at the metrics. Are the metrics the traditonal metrics one might use in public health?

Game 50

Game Fund Change Metrics 50

sgEngage

AUGUST 29, 2023

Clearly, my conversation partner didn’t understand the role of a CFO, let alone how important the position is in providing financial acumen and strategic vision in the rapidly changing nonprofit sector. Chief Financial Officer,” I clarified. Another empty gaze, followed by a quick change of subject.

Challenge 75

Challenge Organization Interview Roles 75

Care2

APRIL 22, 2009

DZ: Whats your Twitter "plan," so to speak-- what are your guidelines for tweeting? The only guideline I have is that our tweets should be genuine and come from a real "voice" -- and that for our organizational account, that "voice" is a key part of our brand. EW: I wish I could tell you that we had a "plan!"

Social Media 68

Social Media Twitter Action Advocacy 68

Beth's Blog: How Nonprofits Can Use Social Media

MAY 12, 2005

All I know is that I have been thoroughly enjoying this conversation and look forward to the next round. And Kurt Voelker responded by my question about the practice of blogish behavior with this: 6 Guidelines to Behaving Bloggishly (or How to be Discoverable). What metrics are appropriate ones to follow on a weblog?

Vermont 50

Vermont Technorati Headline Summary 50

Nonprofits Source

NOVEMBER 8, 2022

Follow these seven steps to create a powerful content strategy that drives engagement and conversions: . Increase donation page conversions by 100%. . Assign relevant metrics to each goal. For example, you might track donation page conversions, homepage bounce rate, or overall website traffic. Set a goal. Anne Stefanyk.

Content 75

Content Strategy Create Websites 75

Nonprofits Source

DECEMBER 15, 2023

Google Analytics, for example, allows you to track your association’s website performance and analyze user behavior via metrics like website traffic, source of traffic, demographics, conversions, and more. how to align with association standards and values).

Associations 52

Associations eLearning Survey Video 52

Care2

JULY 26, 2007

Need some metrics guidelines? Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. It works sort of like an online mortgage calculator. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Need some metrics guidelines? Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. It works sort of like an online mortgage calculator. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Connection Cafe

AUGUST 1, 2017

I’m a big believer in having conversations across the industry ( check out my podcast, if you haven’t already) to share honest advice about what’s working and what’s not—I feel that it’s one of the best ways for us learn and lift the fundraising profession together. Building year-end content strategies.

FAQ 49

FAQ Giving Fundraising Campaign 49

Nonprofits Source

JANUARY 23, 2023

On the other hand, an effective design will encourage users to explore your site, resulting in more conversions (e.g., Google also uses a metric called ‘Quality Score’ to measure the effectiveness of different keywords, and each of your keywords must have a minimum Quality Score of 3. Set up valid conversion tracking.

Grant 52

Grant Google Guide Nonprofit 52

Care2

FEBRUARY 3, 2008

Need some metrics guidelines? Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. It works sort of like an online mortgage calculator. Job well done!

ROI 53

ROI Social Network Social Media Advocacy 53

Forum One

JANUARY 26, 2024

Understand E-E-A-T E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) is a concept introduced by Google in its Search Quality Rater Guidelines. By analyzing metrics like page views, bounce rates, and user demographics, you can identify strengths and weaknesses in your online presence.

International 91

International Strategy Search Structure 91

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. Organizational and Community Facebook Guidelines. What’s missing?

Facebook 101

Facebook Network Metrics Nonprofit 101

Care2

AUGUST 16, 2008

Nonprofits that apply and meet the guidelines receive increased upload capacity and branding options, the option to embed a Google Checkout button on their channels, and the opportunity to be featured in one of the promoted areas of YouTube. Has research been done to measure conversion rates, and, if so, what has it concluded?

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Nonprofits that apply and meet the guidelines receive increased upload capacity and branding options, the option to embed a Google Checkout button on their channels, and the opportunity to be featured in one of the promoted areas of YouTube. Has research been done to measure conversion rates, and, if so, what has it concluded?

YouTube 34

YouTube Video Social Media Advocacy 34

DNL OmniMedia

AUGUST 25, 2021

Just as you carefully crafted your nonprofit’s branding guidelines to convey your organization’s mission and values, you want to take equivalent consideration when writing your nonprofit’s story. Conversion Rates: How many supporters take the desired action, such as donating or signing up for a volunteer shift, once they read your story?

Storytelling 98

Storytelling Digital Marketing Guide 98

Achieve

JULY 23, 2020

Now, given social distancing guidelines, nonprofits have had to rethink their usual engagement strategies and transition them to the online sphere. Phone calls are a great way to reach out to supporters for a one-on-one, pointed conversation. Consider analyzing stewardship strategy metrics such as: . Phone calls.

Donor 52

Donor Tips Virtual Advocacy 52