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PepsiFresh Contest: Real Tracking and Social Impact Analysis

Beth's Blog: How Nonprofits Can Use Social Media

I've been following the PepsiFresh contest since the launch in December, the largest social media for social good cause marketing effort put forth to date. I'm most curious to see how Pepsi will demonstrate leadership in social marketing and of course the longer term result - social impact. Overall impact towards helping communities.

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5 Tips for Planning A Fundraising Campaign Around a Holiday

sgEngage

Recruit loyal supporters to fundraise for your cause. Start by thinking about the values and themes people associate with the holiday, then find connections between those values and the cause your campaign supports. Recruit loyal supporters to fundraise for your cause. Create holiday-themed marketing materials.

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Chase Giving Contest: Winners Announced Amidst Yet More Controversy

Beth's Blog: How Nonprofits Can Use Social Media

Less than two hours ago, Chase Community Giving made the much anticipated announcement of the lucky winner of $1 million dollars and five finalists each receiving $100,000 on its contest Fan Page. It's left some nonprofit professionals wondering whether these types of contests are a good idea. and Sdfj Dfsjlfkddjf. Change.org reported.

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4 Tips to Add Ambassador Marketing to Your Next Fundraiser

Nonprofits Source

Rather than having to lead a marketing strategy on your own, expand your reach by tapping loyal ambassadors to support your organization. Recruit Well-Connected Supporters Picking the right ambassadors can greatly impact the success of your marketing and your fundraising outcomes. Let’s begin.

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Best Fall Festival Fundraising Ideas 

CauseVox

From pumpkin carving contests to haunted houses, there are so many ways to embrace this new season with fresh ideas. The following fall festival fundraising ideas and action steps are great for any nonprofit looking to warm the hearts of their supporters and make a meaningful impact for their beneficiaries.

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Should We Just Blow Up Nonprofit "Vote for Me" Social Good Contests ?

Beth's Blog: How Nonprofits Can Use Social Media

Today, I stumbled across another reason why I'd like to blow up online contests that use "vote for me" or popularity to make funding decisions. If a contest or program does not lead with social outcomes and if big money is thrown on the table, it encourages social innovation of another kind. I initially thought it was a good idea.

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Harnessing Nonprofit Events for Marketing: 3 Top Strategies

Get Fully Funded

While these funds have a long-lasting impact, the event itself is over in the blink of an eye. Start by looking in your inner circle—do any of your nonprofit colleagues have a significant following and would be willing to support you? This feature is similar to hashtags but provides a location-based tag instead of a phrase-based tag.