PepsiFresh Contest: Real Tracking and Social Impact Analysis
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 6, 2010
I've been following the PepsiFresh contest since the launch in December, the largest social media for social good cause marketing effort put forth to date. I'm most curious to see how Pepsi will demonstrate leadership in social marketing and of course the longer term result - social impact. Overall impact towards helping communities.
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