Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2013

According to a recent survey by OTX , 43% of respondents say they have shared content on social media sites because it is funny. It is the second installment of a series about the adventures of “ Data Girl and Measurement Boy ” that promotes a conference on data and improving outcome measurement for nonprofits.

Content 128

Content Examples Strategy Social 128

Amy Sample Ward

NOVEMBER 15, 2010

More and more often, I get asked at conferences or on the blog for more information about how to create a community map or content plan. There are companies and tools that offer “solutions&# for tracking, measuring, and even “engaging&# with your community online. Content Map. A note about DIY.

Map 122

Map Content Community Howto 122

Nonprofit Tech for Good

AUGUST 6, 2023

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. Due to back end constraints of social media platforms, nonprofits are more limited in making year-end social content accessible. What do you want to get out of your year-end campaign?

Practice 239

Practice Fundraising Guide Channel 239

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” Despite the difficulty of working measurement in a generic way, the output from sessions was quite valuable.

Measure 101

Measure Social Media Foundation Reflection 101

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. A content curator cherry picks the best content that is important and relevant to share with their community.

Content 139

Content Skills Feeds Tutorial 139

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Europe and Latin America. Report Out.

Measure 50

Measure Impact Program San Francisco 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2012

Five Steps You Can Take Now to Apply the New Measurement Standards In Your Organization. Everything You Need to Know about the Dublin Summit and the New Measurement Standards. SMMStandards Progress and Roadmap: Marklein and Paine Present the First Social Media Measurement Standards at the Dublin Summit. But where to start?

Measure 96

Measure Social Media Media Social 96

Nonprofits Source

APRIL 3, 2024

As we discuss these methods, consider your current approach to recruitment marketing and which of these strategies would complement it well. Ensuring your website is accessible to all web visitors increases the amount of potential members who can view your content. Audit for accessibility.

Organization 52

Organization Online Influence Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. Here are a few tips to keep in mind to help your content remain top-of-stream. Tactic 1: Audit your content. Put your top content through each of the following questions and see where trends emerge.

Facebook 131

Facebook Measure Change Images 131

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Other outreach methods for engaging your community can start to be costly, but outside of paid advertising, social media is free!

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

” How Human-Centered Design Methods Can Help You Design A Better Dashboard. Dashboard design should also inspire buy-in and continuous improvement by using “ human centered design ” methods. These are methods for developing solutions (any type) in service of people. Flickr Photo by PetitPlat - Stephanie Kilgast.

Design 99

Design Marketing Metrics Measure 99

Connection Cafe

JUNE 5, 2017

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. That is why social media content analysis is important to any campaign. Social Listening and Social Media Content Analysis. They know their actions are being monitored. Why does this matter?

Content 41

Content Social Media Analysis Issue 41

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields – start ups and nonprofit performance assessment. We find hooks in mainstream news and cherrypick the most shareable content. We look for news and content that we think has been egregiously under-amplified.

Campaign 122

Campaign Conservancy Measure Method 122

NTEN

NOVEMBER 1, 2010

More and more often, I get asked at conferences or on the blog for more information about how to create a community map or content plan. There are companies and tools that offer "solutions" for tracking, measuring, and even "engaging" with your community online. Content Map. A note about DIY. Extra Credit.

Map 75

Map Content Community Chart 75

Saleforce Nonprofit

JULY 22, 2021

Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. Measuring impact and managing outcomes is at the core of the work performed by nonprofits, academia, foundations, corporate social responsibility (CSR) teams, and more.

Impact 120

Impact Management Organization Evaluation 120

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 30, 2012

Content Curation for Nonprofits. Here are my slides and curated resources materials for a talk called “ What Can Nonprofits Learn from Robin Good, the Best Content Curator on the Planet? This area, content curation , is a social media competency that I’m focusing in my own learning and teaching.

Content 101

Content Skype Learning Slides 101

ASU Lodestar Center

JUNE 1, 2022

AI can help nonprofit leaders sift and segment this data into meaningful and actionable content such as customized messaging for individual donors or program updates for a specific population. Since much of the work in which nonprofits engage results in subjective measures, NLP can be a method to encode the subjectivity qualitatively.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

Qgiv

APRIL 22, 2024

Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. Inbound marketing often help you draw people in through content such as: blogs, videos, social media, SEO, and other organic marketing channels. However, marketing for nonprofits can come with its difficulties.

Marketing 52

Marketing Guide Nonprofit Channel 52

Neon CRM

JUNE 8, 2023

Our latest research uncovered that 48% of donors cite email as their preferred method of communication from nonprofit organizations. What Not to Do Growing your nonprofit email list is an important step toward increasing support for your cause, but some growth methods come with negative consequences.

email 59

email Newsletter Contact Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 31, 2011

There are lots of debates in the amazing world of measurement and learning. Only measure impact, not process. When the issue of interest moves from measurement for accountability/compliance to #evaluation for learning from Karcsig. I like to use a combined method. The above shows the methods.

Story 121

Story Data Analysis Measure 121

The Modern Nonprofit

APRIL 18, 2023

Once you have a clear mission, set both short-term and long-term goals that are specific, measurable, achievable, relevant, and time-bound (SMART). Gather new data directly from your target audience This can be collected through methods such as surveys, interviews, and focus groups.

Guide 52

Guide Donor Fundraising Social Media 52

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . The Classy team created engaging content that Collaborative participants could use in their professional lives. Make Your Content Accessible to Varying Audiences. How to Measure Success. Experience Our Nonprofit Event On-Demand.

Virtual 105

Virtual Professional Marketing Fundraising 105

NTEN

JUNE 27, 2012

Read the rest of the article, and the complete issue on Content Curation, when you subscribe to the journal for free! ] By Beth Kanter, Author of Beth's Blog Content curation is the process of sifting through information on the web and organizing, filtering and making sense of it and sharing the very best content with your network.

Content 62

Content Benefit Build Museum 62

Amy Sample Ward

OCTOBER 24, 2012

Description : This all-day workshop starts with the real foundation of social media engagement: community and content. Understanding who you are working with and the kinds of content you want to create and share, will help you then build engaging and valuable social media channels. Topic : Social Media Done Right in 30 Minutes/Day.

Kentucky 122

Kentucky Leadership ROI Social Media 122

Greater Giving

DECEMBER 15, 2022

First, let’s go over the basics of the main methods your organization can use as a part of your marketing plan. This makes it much more likely supporters will engage with your content online. Preferred method of communication. Core Nonprofit Marketing Channels. Donor Profiles and Records. When they donate. How much they donate.

Digital 75

Digital Marketing Donor Channel 75

Neon CRM

NOVEMBER 15, 2023

There are many reasons why direct mail donor acquisition can be a compelling fundraising tool that produces results that digital methods simply cannot. Before you send direct mail, establish a few KPIs (Key Performance Indicators) to help you measure their success. This is especially true if you’ve tested different versions.

Mail 52

Mail Campaign Donor Tips 52

Get Fully Funded

MARCH 8, 2023

Online giving is one of the fastest-growing donation methods. You should also look at content like past newsletters, social media and blog posts, and your website to see what types of images your organization typically uses. Explain a few of the benefits of donating online like the convenience and added security of this method.

Mail 75

Mail Integration Digital Strategy 75

Achieve

OCTOBER 6, 2023

Social Media Engagement Rate When it comes to securing support on social media, getting your nonprofit’s content in front of prospective donors is only the first step. Whether you’re posting on Facebook , Instagram, or even LinkedIn, it’s important to focus on reaching users who are most likely to take action in response to your content.

Social Media 52

Social Media Metrics North Carolina Media 52

Whole Whale

MAY 19, 2023

The issue with the amazing range of images that AI can create is that your content begins to lose the visual consistency of your brand. Objects and Content : Next, consider what specific objects, contents or subjects you want to include in the image. Do you want a portrait, a landscape, an object, an abstract design?

Images 52

Images Build Library Generation 52

The Modern Nonprofit

JANUARY 2, 2024

This practice demonstrates your organization’s evolving impact and keeps your content fresh and engaging. Implement direct mail strategies, especially for stakeholders who prefer traditional communication methods. Regularly update your collection of testimonials to reflect current experiences and ensure ongoing relevance.

Story 104

Story Guide Support Analysis 104

Bloomerang

AUGUST 22, 2023

Bloomerang Payments leverages industry-leading anti-fraud measures and PCI compliance to protect donor data. Customize your donation page with photos, videos, and other branded content. Their checkout process and payment methods are geared towards making the giving process as quick and painless as possible for donors.

Websites 77

Websites Paypal Fundraising Nonprofit 77

Bloomerang

SEPTEMBER 27, 2023

The acronym SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. By setting a goal, you will help your organization measure GivingTuesday success and possibly help you raise more. Additional resources for GivingTuesday success GivingTuesday has a complete toolkit that’s chock full of vital content.

Gift 105

Gift Celebrate Goal Donor 105

DipJar

JUNE 20, 2023

Develop new methods of donor outreach? ABOUT THE AUTHOR Content Marketing Manager Sonia Urlando is the Content Marketing Manager at Personify for the WildApricot and MemberClicks brands. In the content she creates, she is passionate about putting people at the heart of the story. Attract new members or donors?

FAQ 52

FAQ Program Guide Arkansas 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

The Lean method advocates for creating a Minimum Viable Product (MVP), testing it in small ways and building on what was learned to create something that really addresses audience needs and minimizes wasted effort and resources.

San Francisco 104

San Francisco Organization Kiva Metrics 104

Tech Soup

OCTOBER 12, 2017

We'll help you build a social media strategy, including how to select platforms that work with different types of library content to create brand awareness, increase traffic, and meet community goals. On October 24, join us to learn how libraries can effectively use social media tools, even with limited staff and time.

Library 80

Library Social Media Media Social 80

Beth's Blog: How Nonprofits Can Use Social Media

JULY 25, 2017

I answered yes to all, but more importantly I think these two methods helped me the most: Carve out time for reflection after each training and do an after-action review with yourself. Evaluate your content, facilitation, and logistical skills against participant evaluations. We had roughly 40 minutes for the small group sessions.

Participatory 76

Participatory Facilitation Technique Asia 76