Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. View your nonprofit’s website on a computer, tablet and phone and test these important actions: Complete an online form. 4) Key features and content aren’t accessible. Give it a try!

Websites 253

Websites Nonprofit Guidelines Phone 253

sgEngage

JANUARY 30, 2024

Your team tests the new solution with new data points to see how it responds and the accuracy of its outputs. You’ll further test and refine the tool over time the more you use it to support your fundraising. You add the data to a machine-learning solution, which uses the information to learn about your donor base.

Tools 84

Tools Donor Fundraising Survey 84

Saleforce Nonprofit

JULY 8, 2021

Testing isn’t just about answering one-off questions or settling a disagreement. Take the guesswork out of optimization with consistent A/B testing of different iterations of an email campaign. What questions does your team have about donor behavior and your content? Ultimately, when it comes to subject lines, less is more.

email 116

email Marketing Strategy Tips 116

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Do more testing. Testing is a way to move from opinion to knowledge. Mastering online user experience and messaging.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Pamela Grow

MARCH 7, 2024

Your real test lies in converting these opens into donations. A Reactivation Email If your nonprofit has an email list that you’re mailing to consistently, you’ll want to make a practice of cleaning your list regularly. See how one newsletter enjoys a 51% open rate with supporter-generated content. Looking for inspiration?

email 69

email Storytelling Newsletter Nonprofit 69

Cloud 4 Good

OCTOBER 13, 2021

With a robust feature set, Apsona provides a wealth of productivity features for nonprofit organizations ranging from cross object filtering and multi-step reporting to extensive data management and mail merge tools. We spent about six weeks with Apsona building and testing to complete the project.

Vermont 101

Vermont Nonprofit Doc Application 101

M+R

MARCH 14, 2024

We weren’t sure what messaging angle to take with Pi Day after taking a step back from Penny Pi, so we started with message testing. We tested different angles on how to present the Museum’s mission in the context of Pi Day to see what would resonate most with folks, as well as images and taglines for the campaign.

Giving 95

Giving Museum New York City Boston 95

Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Test different calls-to-action and reduce friction in online giving.

Lesson 59

Lesson Fundraising Digital Test 59

Achieve

OCTOBER 29, 2017

Finalize your direct mail and send it (and your data) to the print/mail house. you designed and finalized your direct mail appeal (and, hopefully, the rest of your fundraising pieces). Now it’s time to get your appeal to your print/mail house so it can get out the door! Start testing social ads. October. ,

Campaign 52

Campaign Mail Script Test 52

NonProfit Hub

JANUARY 14, 2020

It’s important to segment your list of subscribers because it helps you send content to certain people that’s more relevant and customized to them. The more specific you’re able to get with your segments, the better you can prepare and write content that will speak to your readers directly and address their interests. Map Content.

email 64

email Map Doc Test 64

NetWits

JUNE 19, 2012

Relevant content. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. They test offers, messaging and more. They focus on delivering relevant content based on subscriber interests, preferences and actions. Calls to action. Personalization.

email 150

email Test Conference Benchmark 150

NonProfit Hub

MAY 22, 2020

You have to collect stories and photos of program participants, get their consent, pull data on your programs, clean up your donor database, plan events, schedule donor meetings, print materials, fix your mail merge and lick a thousand envelopes ? Develop content. Collect and Build Your Content. all in one month. . Social Media.

Campaign 88

Campaign Calendar Mail Contact 88

Nonprofits Source

OCTOBER 25, 2023

Text, email, direct mail? Test your content. This can help you make targeted asks in the future. Communication preferences: This strikes at the heart of making giving easy. Where are your donors most responsive? Make your ask in the way they want to be approached. Measure campaign effectiveness.

Marketing 52

Marketing Support Demographics Nonprofit 52

The Modern Nonprofit

APRIL 18, 2023

This may involve asking them to donate, volunteer, attend an event, or share your content on social media. This may include email , direct mail, social media , phone calls, or in-person events. On the other hand, if a segment prefers direct mail, ensure you include them in your mailing list for physical newsletters and updates.

Guide 52

Guide Donor Fundraising Social Media 52

Nonprofit Tech for Good

JULY 30, 2012

How I chose the nonprofits is that I have a basic set of criteria that I use as a litmus test when I audit nonprofits and their social media campaigns. Consistent publication of fresh content to a blog or website. Their blog has an e-mail newsletter subscribe option and a “Donate Now” button.

Social Media 277

Social Media Media Hints Social 277

Beth's Blog: How Nonprofits Can Use Social Media

MAY 8, 2019

Adam traced the history of how fundraising practices, from face-to-face, direct mail, telemarketing, digital, mobile, and AI. Test, Iterate, Learn: Successful AI-Driven fundraising requires skills to test, iterate, and learn – all based on data. He also mentioned Quilt.Ai

Campaign 113

Campaign Fundraising Adobe Test 113

Whole Whale

MARCH 30, 2023

Communication preferences : Knowing how your donors prefer to communicate, whether it’s email, social media, phone, or direct mail, can help you deliver your message to them more effectively. Validate the personas : After creating the donor personas, you need to validate them by testing them with your donor database.

Donor 52

Donor Build Demographics New York City 52

NTEN

FEBRUARY 14, 2013

By taking your multi-channel messaging through the following simple, three-phase approach, you will effectively repurpose your content to reach its audience without adding more hours to your day. Supporters communicate with your nonprofit through multiple channels but engage differently with content depending on its delivery method.

Time 90

Time Phase Channel Test 90

sgEngage

AUGUST 10, 2021

But there are actions you can take to increase clicks and actions within your emails – and now is the time to start testing what works best for you. Perhaps we adopt a stricter adherence to offering short teaser content with a link to “read more”? Perhaps we allow for click/action engagement for a full 365 days?

Metrics 111

Metrics Open Blackbaud gMail 111

NTEN

SEPTEMBER 22, 2011

Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light? In 2010, we started preparing months in advance for end-of-year fundraising. Will a video boost the response rate?

Case Study 75

Case Study Test America Studies 75

The Modern Nonprofit

APRIL 27, 2021

Make the button a contrasting color so it stands out from the rest of your content. Test your CTA button on mobile to make sure that the text is legible, even on a small screen. The button itself needs to be clickable, so leave white space both above and below—don’t crowd it with other content.

Action 111

Action Oakland email Course 111

M+R

FEBRUARY 5, 2021

We’ve found that highly tailored content targeted at your most valuable donors can have a big impact. In all likelihood, you are able to reach these donors via direct mail and/or telephone outreach. You can promote these private/unique URLs in 1:1 email, in mass email, in SMS, via a private Facebook group, or even in direct mail.

America 105

America Digital Audience Channel 105

Kindful

SEPTEMBER 16, 2021

The more tailored the content, the better chance that your calls-to-action will resonate with them and inspire them to give again. . For example, if someone gave through a direct mail campaign, you should continue sending them direct mail appeals. Tags you can add to your donor records. The time of year they gave.

Donor 73

Donor Gift Proposal Tag 73

NetWits

MAY 26, 2011

The knowledge one can gleam from this tool is practically endless–and the resulting testing and site modifications one can make, even more so. A new version of Google Analytics is currently in Beta testing and a future web post will address what you should know before using. Top Content. Google Analytics Dashboard.

Report 251

Report Web Analytics Comparison 251

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). That’s right, your lovingly crafted social media content is often met with nothing more than a virtual tumbleweed rolling by. You’ll want to spend as much time on your subject line as you do on the content.

email 52

email Rate ROI Social Media 52

sgEngage

OCTOBER 14, 2022

What type of content do they respond to best? Consider looking beyond email marketing to social media to establish what kind of content your audience responds to by testing different types of content and using the results to inform email marketing and strategy. What are the ages of your followers? Where are they located?

Communication 72

Communication email Marketing Museum 72

Byte Technology

MAY 16, 2017

How many times have you browsed a website with content you really liked and, wishing to stay abreast of new developments or additions, you searched in vain for a contact page only to find there wasn’t one? To make your contact form page more personable add, well, personable content.

Contact 100

Contact Design Plugin Tips 100

Nonprofit Tech for Good

JUNE 23, 2020

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005. 2020 Social Media Size Guide ).

Practice 339

Practice Online Fundraising Nonprofit 339

Amy Sample Ward

MAY 17, 2011

Source – keep track of how people signed up or what topics brought them to your list so you can target content and make your kinds of communication relevant. Tips for testing your messages: From field – do your messages currently come from “Your Organization&# ?

email 169

email Marketing Nebraska Omaha 169

sgEngage

AUGUST 22, 2023

Step Two: Test out these messages with a social media post. To take the abstract ideas produced above and pressure test them in a real-world scenario, try generating a few social media posts. This means optimizing your messages for each platform, from direct mail to Facebook ads.

Fundraising 68

Fundraising Generation Education Feeds 68

NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. Lastly, when in doubt, segment your e-mail list like you would for direct mail. E-mail Schedules & Strategies. First, Create a Plan.

email 149

email Marketing Mail Metrics 149

Care2

SEPTEMBER 5, 2010

Don’t crowd your e-mail with content. . - Jeff Brooks, True Sense Marketing. If you want my money, touch my heart. Learn what I struggle with and what makes me move. Walk a mile in my shoes. Send one email with one “ask.&#. Jocelyn Harmon, Care2. Organize a volunteer online thank you corps.

Test 65

Test Strategy Fundraising Problem 65

Bloomerang

AUGUST 28, 2023

Use your CRM to send personalized marketing content to each segment that’s relevant to their interests to encourage further engagement. Be sure your nonprofit CRM can create both: Letters and mailings. Design and save direct mail communication documents like solicitations and acknowledgments.

Profile 91

Profile Software Nonprofit Donor 91

Global Giving

JANUARY 21, 2015

I clicked a link to an article on Upworthy , a viral news site always on the forefront of testing stickiness and psychological hooks. I was asked to sign up for the site’s mailing list. What We Tested. I decided to test dropping the pretense and just offer the user the ability to sign up for the mailing lists directly.

Experiment 52

Experiment email Test Language 52

Everyaction

APRIL 30, 2018

Personalized content could include different email series for alumni based on how recently they graduated, what they majored in, the field that they currently work in, and more. Personalized content shows alumni that they are valued as part of the college community, and will increase their sense of connection.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

Personalized content could include different email series for alumni based on how recently they graduated, what they majored in, the field that they currently work in, and more. Personalized content shows alumni that they are valued as part of the college community, and will increase their sense of connection.

University 40

University Practice Tech Mail 40

sgEngage

SEPTEMBER 11, 2023

If you decide to add direct mail to the mix, include a QR code for a quick link to your event website where folks can immediately register, become a sponsor, or make a donation as soon as they hear about it. Best of all, digital marketing is low or no cost, saving precious dollars (and time) on printed flyers and mailers, plus postage.

Charity 76

Charity Create Sponsor Sample 76