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4 Tips to Create a Nonprofit Content Strategy for WordPress

Nonprofits Source

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. With our guide, you’ll be well prepared to create a content strategy for your site, whether you’re migrating from a different CMS or starting from scratch.

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Social SEO and the Rise of Alternative Search

Media Cause

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

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How Successful Nonprofits Invest, and Reinvest, in their Online Presence

Nonprofit Tech for Good

The Race Forward communications team constantly revisits their strategies in search for more resonant messages and new opportunities for engagement. Have there been demographic, economic, or policy changes that affect your messages and offerings? Speaking of metrics, how do you measure your nonprofit site’s performance?

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Then, tailor your communications according to each persona’s demographics, behaviors, preferences, and motivations. Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service. For example, let’s say you run a pet training business.

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Direct prospective donors to your donation page by adding inline donation forms or lightboxes to your top-performing content. For example, the American Heart Association has dozens of pages and blog posts that align with the keywords that constituents may be searching for, like “healthy lifestyle” and “heart murmurs.”

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The Ultimate Guide to Social Media for Nonprofits

Qgiv

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Learn how your organization can take full advantage of social media in this guide!