Qgiv’s Generational Giving Study and Giving USA’s “Giving by Generation”: A Comparison
Qgiv
MAY 24, 2023
Qgiv’s Generational Giving Study focuses on the information that nonprofits need for current and future fundraising. Now, 48% of Generation Z, 47% of Millennials, and 41% of Generation X have reported making a gift via a smartphone or tablet in 2022. Matching gift grants motivate more donations across all generations.
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