Greater Giving
MAY 25, 2022
Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.
Nonprofit Tech for Good
JANUARY 12, 2010
I do occasionally give thumbs up, and sometimes I’ll even comment. That would be fine if the ROI was there, but even with over 7,000 fans ROI-as-defined-above is elusive. Thumbs up and comments are difficult to inspire. Is Facebook ROI there, but not possible to track since most fans are silent on Facebook?
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Nonprofit Tech for Good
JUNE 13, 2012
The Return on Investment (ROI) was not significant enough to make me a convert. That said, let’s have a look at the ROI: Promoted Post Shared on Monday, June 11 at 9:30am EDT. 52 Likes :: 14 Comments :: 5,812 People :: 16% Reach :: 37 Shares :: $30. 52 Likes :: 3 Comments :: 5,191 People :: 14% Reach :: 18 Shares :: $0.
Nonprofit Tech for Good
JUNE 13, 2012
The Return on Investment (ROI) was not significant enough to make me a convert. That said, let’s have a look at the ROI: Promoted Post Shared on Monday, June 11 at 9:30am EDT. 52 Likes :: 14 Comments :: 5,812 People :: 16% Reach :: 37 Shares :: $30. 52 Likes :: 3 Comments :: 5,191 People :: 14% Reach :: 18 Shares :: $0.
Nonprofit Tech for Good
JULY 31, 2020
Fundraising software, like DonorPerfect, can help you track these figures making it easy to determine your return on investment (ROI). This solicitation analysis report is a great report to showcase your ROI as it takes into account how many people were solicited, associated expenses, and the amount raised through the effort.
Amy Sample Ward
MARCH 2, 2009
Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Given the answers to 1-4 of our example, some of the metrics we could use to measure our success and ROI include: volunteer participation, online “chatter,&# and program growth.
Connection Cafe
APRIL 10, 2017
My recent paper, Remarkably Outstanding Implementation: The Foundation for Positive ROI with Target Analytics , is now available. As I prepared and wrote this paper, several thoughts occurred to me about the importance of measuring ROI for nonprofit analytics projects that I thought I would highlight for you in this post.
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