EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. First things first, Amy shared an important piece of advice: before you ask about how a social post performed, be sure qualify what you're asking for.

Metrics 100

Metrics Social Media Measure Media 100

Nonprofit Tech for Good

AUGUST 9, 2021

According to HubSpot Research , Linked Pages that have 100 followers or more earn a median of two clicks on the first two posts that a nonprofit shares on LinkedIn per week. For example, the International Fund for Animal Welfare shared the good news that zero rhinos were poached in 2020. 3) Monitor your LinkedIn Analytics.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. His take: “It is a very shallow metric. And it does feel somewhat gratifying that I think we’ve been right all along. Checking in at a place. Why the heck should I even care?

Metrics 112

Metrics Facebook People Measure 112

Candid

SEPTEMBER 7, 2023

While we are definitely not experts (every day we discover something new), we wanted to share what we have learned over the past year doing social media video. While video views are nice, we measure our success by engagement—using likes, comments, saves, or shares as our metrics. Share your ideas in the comments below!

YouTube 122

YouTube Tips Script Audio 122

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Stay aligned on what success means for your campaign by tracking and sharing engagement metrics with them.

Organization 52

Organization Online Influence Metrics 52

The MatrixFiles

FEBRUARY 23, 2024

Here are a few statistics that we shared: 27% of Americans say they have not too much or no confidence in scientists to act in the public’s best interest ( Pew Research ) 39% of Americans, a record-high, say they don’t trust the media at all. Many attendees expressed surprise over the trust statistics that we shared.

Associations 130

Associations Industry Government Education 130

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Sharing Philosophy. We can no longer think about privacy and sharing as a black and white issue. What Are You Sharing? What Are You Sharing? Professional: This content generally includes sharing trade craft, resources, and other items related to professional skill sets. Who Are Sharing With?

Metrics 129

Metrics Facebook People Change 129

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

Metrics 78

Metrics Communication Widget Aggregator 78

Amy Sample Ward

JUNE 6, 2011

Metrics Template: [link]. DIY Community Engagement Metrics. Examples you’d like to share? Drop any questions or things to add to the resource list in the comments here for others to check out! Here are the slides from the session and links to get you started: Social Media in 30 Minutes a Day. We Are Media.

Social Media 278

Social Media Wikispaces Media Template 278

Qgiv

APRIL 9, 2024

From sharing your mission to advertising fundraising campaigns, social media offers plenty of opportunities to help you boost your fundraising efforts. And it’s a direct line where you can share the work you do with your supporters to provide transparency and motivate your community for action. Engagement. Transparency.

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel also featured, Mary Beth Smith, from the SF Ballet, who share her organization’s experience integrating social media into marketing strategies since 2007. The panel was on social media, adoption, and measurement. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

Metrics 96

Metrics Facebook Data Measure 96

NTEN

JULY 5, 2012

Many of the metrics in our report require no calculations. A good metric to keep an eye on if you’re concerned about churn is Negative Feedback, which represents how often people hide your post or choose to hide all posts from your page. Q: How do I post engaging content that generates likes, comments, and shares?

Metrics 64

Metrics Facebook Question Benchmark 64

Candid

SEPTEMBER 13, 2023

i This year, we asked survey respondents to share how much of their total giving in fiscal year end 2021 and 2022 was awarded as general operating support. Some commented that they were sharing a “very rough number” or a “best guess.” Every year, Candid surveys large U.S.

Foundation 78

Foundation Support Learning Grant 78

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "      Laura goes on to share how she, as social media strategist for a nonprofit, thinks about it.   Reader Sharing (bookmarked items).

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Candid

APRIL 20, 2023

Here are a few examples: Increase awareness and expand your audience: success is measured by an increase in followers, but you could also track things like shares, reposts, and retweets. Create an engaged online community: success is measured by an increase in engagement, particularly comments and re-shares.

Social Media 98

Social Media Data Strategy Media 98

Achieve

DECEMBER 8, 2022

Ask your followers to share the post for an even wider reach. You can engage with donors just by sharing photos from events or new. Instagram, Facebook, and TikTok (for younger supporters) are all platforms that are designed for sharing photos and videos. Photos and videos. Social media isn’t only for fundraising!

Social Media 52

Social Media Relationship Donor Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Neon CRM

JUNE 1, 2023

If you want to engage your reader, here are five nonprofit blog best practices to follow: Write for your reader Make it personal Maximize your visibility Manage your comments Monitor your results 1. As an organization dedicated to finding a cure for cystic fibrosis, they share personal stories from people who have been affected by it.

Practice 52

Practice Arkansas Nonprofit Spam 52

Qgiv

NOVEMBER 9, 2023

Share your organization’s story in a compelling and inspiring way. Share stats and information that people can easily understand. Here are a couple key metrics: Donations : Have your donations increased? Have your likes, shares, comments, and retweets increased since your branding enhancements took place?

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Nonprofit Tech for Good

APRIL 10, 2022

It’s OK to not include links in conversational tweets and replies, but even then sharing links to resources or call-to-actions (CTAs) is often appropriate and useful, especially in Twitter Threads. Ideally, your website and blog content display a large default image when shared on Twitter (and all social media).

Twitter 356

Twitter Practice Social Media Nonprofit 356

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Candid

JANUARY 24, 2024

I’ll share what I’ve learned from the big-picture analytics, insights from my deep dive into content, and how they inform my approach to our social media plan (which you’re welcome to borrow for your nonprofit). Here is a peek behind the scenes into how Candid assesses our social media annually. Link clicks are not included.

Social Media 52

Social Media Data Strategy Media 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

I hope you’ll also vote for my panel proposal, Nonprofits and Free Agents in A Networked World and while you’re there vote for the other awesome nonprofit panel proposals (I’ve shared a list below). They want to share in more than one medium. How much do we share? Check out his illustration of the panel).

Comment 97

Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 19, 2007

I just discovered that one of my blog colleagues in Australia, Seb Chan, is writing about a topic of mutual interest - social media metrics (my blog ramblings here and my wiki/presentations here ). I am also prepping a panel on the topic for NTC (more about that later) Seb Chan is focusing specifically on blog metrics for museums.

Metrics 50

Metrics Museum Technorati Influence 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

I am leading a #Nettalks Webinar on “ Leveraging Social Media to Engagement and Inspire Alumni Networks ” at 2 PM EST today. On Monday, I shared a post about some network and strategy concepts. In this post, I’m sharing my slides , resources , and practical engagement tips with a higher purpose.

Practice 107

Practice Tips Social Meme 107

Bloomerang

APRIL 11, 2023

With over 2 billion active monthly users , you can connect with a broader audience there by sharing engaging posts. Share compelling imagery. For instance, you might share photos from last year’s successful event or a behind-the-scenes look at your event setup. Tag friends in a post or comment on one of your posts.

Contest 84

Contest Headline Social Media Survey 84

Nonprofit Tech for Good

OCTOBER 9, 2016

Add up the organic reach for each post shared during a month. To calculate your nonprofit’s monthly organic reach, add up the organic reach for each post shared during the month. Divide the sum of organic reach for posts by the number of posts shared over the month. of Posts Shared Over 1 Month (20). =.

Facebook 100

Facebook Organization NGO Method 100

Nonprofit Tech for Good

JANUARY 17, 2019

Your success metrics can focus on likes, comments, shares, clicks, and even conversion. Be open to feedback and new ideas from your colleagues, even if they are not involved in social media marketing, they might have an interesting perspective to share with you.

Calendar 278

Calendar Social Media Content Media 278

Tech Soup

JULY 19, 2017

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. To view the results, I use a shared Google spreadsheet, but you could make a grid on a whiteboard or even just a piece of paper. Engagement.

Exercise 55

Exercise Social Media Offline Content 55

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 24, 2013

” When Alison Carlman , unmarketing manager for Global Giving, shared her social media measurement spreadsheet during a peer learning session I’m facilitating for Packard Foundation grantees based on “ Measuring the Networked Nonprofit ,” I couldn’t help but think, “Now That’s A Spreadsheet!

Measure 109

Measure Metrics Movie Social Media 109

Amy Sample Ward

MAY 18, 2011

You can visit the original post and comment there, or see the repost in full below. Start with Metrics. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics. This is my guest post on Care2′s Frogloop blog.

Campaign 114

Campaign Design Impact Metrics 114

Qgiv

OCTOBER 9, 2023

This shared audience, as well as the improved brand image, helps increase their sales. There are many metrics you can use to qualify how successful your campaign is. But don’t rely on a singular metric! Use multiple metrics to measure how successful your campaign was in meeting your different goals.

Causes 52

Causes Marketing Impact Guide 52

Amy Sample Ward

JULY 29, 2011

One of the biggest barriers to sharing our experience and knowledge, and learning as organizations is the belief that we are all so different we can’t actually share or learn from each other. What options do you provide to your community to have share responsibility or ownership for a service, program, or event?

Social Media 178

Social Media Public Media Community 178

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

Some of you may remember that I shared a depressing screen capture of my Facebook Insights visual right after taking a two-week break during the holidays. The comments in the thread were terrific and generated a blog post: [link]. The work is tracked in a shared spreadsheet and accompanying meeting notes.

Content 101

Content Measure Organization Strategy 101

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

The framework also works well as a benchmarking tool so a group of similar organizations working together as a movement can learn from one another. This makes easier to embrace a key principle of movement building “sharing and documenting practices” that Rachel Weidinger shared during her session at NTC last week.

Measure 103

Measure Learning Metrics Social Media 103

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2008

Excellent post from Jeremiah Owyang called " Why Your Social Media Plan Should Include Success Metrics " that shares some examples of success metrics for social media. We were able to tell our story to donors or audiences and they shared it with others.

Metrics 50

Metrics Social Media Social Media 50

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Our partnerships and current communication streams aren’t ones that would easily get the attention of or shared by that group of middle and high school students.

ROI 135

ROI Case Study Metrics Student 135