NetWits

JULY 16, 2012

In my last session as part of the Schools out for Summer Series I took a deep dive into how Schools can get the most out of Facebook. — We already know that Facebook is crushing it and that schools have an incredible opportunity to use the platform to deepen relationships with families, students and alumni. But there is hope!!!

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2013

Note from Beth: Earlier this month, I posted shared an article mentioning a warning from Facebook to Page Admin s: Your organic reach will decline. I asked fans if they thought paid reach will become a standard part of their strategy. As Stephanie mentions in her tips , “Create Awesome Content” is at the top of the list.

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Nonprofit Tech for Good

MARCH 26, 2012

On March 30 the new Facebook Timeline design will roll out to all Facebook Pages and one new function is the ability to post Milestones to your Timeline. After you type the first few letters of the location, Facebook will generate a pop-down menu of Facebook Places to choose from. The photo should be 843 X 803 pixels: 4.

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NetWits

JULY 11, 2012

Our focus was Facebook. With over 900 Million users Facebook is the top social media site on the planet. Schools have a unique opportunity to build their Facebook following and stay connected with alumni due to the captive audience and deep relationships that are built with students, families and faculty. Class photos.

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Facebook Student Poll Slides 186

Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. These numbers are based on the performance of Nonprofit Tech for Good, and of course, vary depending upon how your nonprofit uses Facebook and Twitter. And while that may sound low, it is double the rate of Facebook Pages. LinkedIn Pages.

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TechImpact

JUNE 16, 2014

Facebook is the flagship social media platform for most nonprofits. The inherent community nature, pervasiveness of the platform, and the fact Facebook is constantly adding tools for nonprofits to better utilize the social network has made it the perfect choice for most nonprofits. Image courtesy of Black Celebrity Giving.

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Metrics Facebook Stats Nonprofit 170

Nonprofit Tech for Good

JULY 6, 2023

Nonprofit Tech for Good launched in 2005 as a Myspace page and in the 18 years since we’ve been through multiple early adoption phases of new social media — first Facebook and Twitter and then on to LinkedIn, Instagram, Pinterest, and Tumblr. You can upload up to 10 photos to a Thread. You can upload a video up to 5 minutes long.

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Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. Currently, there are a few popular options that you might want to consider using: Facebook. Once you know what platforms you’re using, do more research to find what kind of content tends to be the most popular.

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Nonprofit Tech for Good

MAY 7, 2012

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. Post a wide variety of blog content and have some fun with it.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 11, 2011

Note from Beth: Alison Zarella is the co-author of the recently published “ The Facebook Marketing Book.&# I received a review copy from O’Reilly. Alison will join the Zoetica Salon today and answer your nitty gritty Facebook questions. Content strategies are often the most difficult task for many nonprofits.

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Nonprofit Tech for Good

JULY 20, 2010

That said, in addition to being a great tool to build your e-Newsletter list , if your nonprofit is regularly updating Facebook and Twitter accounts, then your organization needs to be able to produce, contribute, and distribute fresh, quality content. Share stories, photos, and videos from events. Share breaking news.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2018

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Facebook Video Tips from Non-Profit Marketers – Guest Post by Rebecca Brooks, Animoto. Jane Goodall Institute: Storytelling on Facebook and beyond with square videos. For Facebook and Instagram, square is a great option.

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The Modern Nonprofit

MAY 4, 2021

You can get creative with what you post when you post, and how you interact with supporter responses, discussions, and content from other organizations and thought leaders. Once you know your audience, your content goals can be refined and set. Facebook is a good bet for most organizations since it leads in popularity with 1.65

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

Photo by Stuck in Customs. What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. Content curators have integrated this skill into their daily routine.

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Content Skills Feeds Tutorial 139

The Modern Nonprofit

JANUARY 25, 2022

However, just because your nonprofit has an active Facebook doesn’t mean you can automatically utilize Twitter or LinkedIn effectively. Build Your Following on: Facebook. Facebook is the most popular platform, boasting nearly 1.8 You’re also able to collect donations through Facebook. billion active users.

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NTEN

JULY 6, 2011

Pune Dracker, Director, Website Content & Editorial Services, ASPCA. Photo: Pune Dracker Everything I know about the editorial process I learned from Teddy Bear Review. For more tips, check out the “Ask Questions” section on Beth Kanter’s post, “ What the Research Says About Increasing Facebook Engagement ”.

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Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 4, 2011

How to Back Up Your Facebook Profile Data from Emily Garman on Vimeo. Many have been reluctant to change because they did not want to build up their friends list again. Now they don’t have to, Facebook has a feature that will automatically convert an individual profile into a Fan Page.

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Candid

JANUARY 24, 2024

I’ll share what I’ve learned from the big-picture analytics, insights from my deep dive into content, and how they inform my approach to our social media plan (which you’re welcome to borrow for your nonprofit). Facebook is an interesting one for us. Here is a peek behind the scenes into how Candid assesses our social media annually.

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Social Media Data Strategy Media 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 27, 2012

“ If Facebook does decide to flip a switch faster than expected and your nonprofit isn’t the first, will that spell disaster instead of success? But, don’t go into denial either, these resources, that I found through Mari Smith’s Facebook Page will help you and your team come up with a plan.

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Nonprofit Tech for Good

DECEMBER 3, 2020

billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. 1) Set up your nonprofit’s Facebook Page to make a good first impression.

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Nonprofit Tech for Good

MAY 7, 2012

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. Post a wide variety of blog content and have some fun with it.

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Content Ideas Nonprofit Interview 117

M+R

JULY 6, 2023

But we do need a place where we can reach supporters, share content, and look at pictures of other people’s dogs — preferably without being subjected to harassment, trolling, misinformation, and attacks on our democracy. Posts can be up to 500 characters, and they can include links, photos, or videos up to 5 minutes long.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. Professional: This content generally includes sharing trade craft, resources, and other items related to professional skill sets. View more presentations from Mari Smith. Sharing Philosophy.

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Nonprofit Tech for Good

APRIL 24, 2013

2) On the day of the press release, Tweet about the content of the press release throughout the day. 3) Include a photo on your press release. Press releases rarely get shared, retweeted, liked or +1′d and that’s likely due to the fact that the traditional format of press releases do not include photos.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2012

Note from Beth: I’ve been working with John Haydon over the past week to get my Facebook Page ready to go (and it’s gonna rock can’t wait to show it off!). As part of the process, I’ve been looking at what other nonprofits have done to get ideas. So I asked her to share her thoughts in a blog post.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2012

It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels. The above photo and statement was posted on Friday and within 48 hours was shared over 21,000 times, 18,000 likes, and thousands of comments. You did just post that photo and it went viral by itself?

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Nonprofit Tech for Good

JULY 14, 2014

Too often new media managers are bogged down by a strategy or content approval process that saps them of their creativity. Photo and Video Editing Ability. To effectively work with image and video content, your new media manager must be adept at using photo and video editing software.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Photo by lecercle. Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. That’s been useful to at least test content and engagement formats. Checking in at a place. My first reaction was – what does that stupid number mean? How is it calculated?

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NetWits

JULY 27, 2012

Earning the right to deliver content directly to the inbox of your biggest fans is critical to your long terms success. If you have a link to your Facebook and Twitter at the top of your homepage and your listserve at the bottom, it implies that you prefer to interact with your audience on your social media sites. RSS as a Replacement.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 9, 2013

The new generation of smart phones come equipped with excellent cameras and for many it means that they can easily shoot from the hip and capture moments in your organization’s work that make for great, socially share able content. Carry your camera phone around and snap impromptu photos of your #nonprofit. Photography'

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Camera Photography Content Strategy 101

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

Flickr Photo by Lululemon. The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels.

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Facebook Results Change Organization 135

Care2

APRIL 24, 2014

The information from the study includes: 260 billion Facebook ad impressions. 226 billion Facebook post impressions. Facebook ad click through rates are up 160% year-over-year and are up 20% quarter-over-quarter. Facebook ad impressions are up 40% year-over-year. Photos and videos have increased in popularity on Facebook.

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Facebook Adobe Social Network Aggregator 70

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2011

Photo by Laughing Squid. Note from Beth: While many of us focus our attention on FB pages, Facebook groups can be a good platform for nonprofits to use for informal peer learning groups, getting feedback from your post passionate fans , or to cultivate and support a brand ambassadors group. The power of pictures. Group chat.

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Tech Soup

NOVEMBER 28, 2016

If you're a seasoned digital marketer, you've probably noticed Facebook's organic reach has been declining steadily over the last four years. As a result, more and more content is being produced; Facebook says on average, 1,500 stories can appear in someone's news feed when they log on. percent in March 2014.

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NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us! A: Of course!

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). If the audience is local, it is important to framing content and issues for local geographic area.

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