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Embedding Purpose-Driven Communications into Email Marketing

sgEngage

Why does your museum open its doors each day? Every arts and culture organization has a brand and that brand has a purpose. For arts and culture organizations, brand purpose is often about facilitating learning and engaging visitors in unforgettable experiences that provide educational and social value. Where are they located?

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Self Care in the Museum Workplace

Connection Cafe

The following post was originally published on the Center for the Future of Museums blog. On Wednesday, August 8, over 300 museum professionals joined CFM director Elizabeth Merritt and Seema Rao, principal of Brilliant Idea Studio , to explore self-care in the museum workplace. But effort and efficacy are not the same.

Museum 21
professionals

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New Models for Children's Museums: Wired Classrooms?

Museum 2.0

I was fascinated by our discussion, and Bob came to mind last month, when I was asked to write an article for the Association of Children's Museums quarterly journal, Hand to Hand , about children's museums and Web 2.0. To understand more, I turned to Elaine Gurian's article The Molting of Children's Museums?

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Museum Photo Policies Should Be as Open as Possible

Museum 2.0

I'm working on a section of my book about sharing social objects and am writing about the most common way that visitors share their object experiences in museums: through photographs. Revenue Streams: Museums want to maintain control of sales of "officially sanctioned" images of objects via catalogues and postcards.

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How Different Types of Museums Approach Participation

Museum 2.0

Recently, I was giving a presentation about participatory techniques at an art museum, when a staff member raised her hand and asked, "Did you have to look really hard to find examples from art museums? Aren't art museums less open to participation than other kinds of museums?" Children of the Lodz Ghetto ).

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Museums, Church, and Doable Evangelism

Museum 2.0

I often think museums are like church--passionately loved by staff and devout audiences, irrelevant or off-putting to lapsed or uninterested adults, alien and overwhelming to newcomers. What is the appropriate way to evangelize cultural institution use to the unconverted? Help people understand why you do what you do.

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Museums and Relevance: What I Learned from Michael Jackson

Museum 2.0

By a strange and lucky coincidence, I was at the Experience Music Project and Science Fiction Museum (EMPSFM) in Seattle for a two-day workshop. EMPSFM is one of a handful of museums worldwide for which the death of the King of Pop is a very big deal. Are museums only relevant when they can serve our most pressing needs?

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