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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. 1) Forget about organic, focus on ads. 3) Understand Facebook Ad objectives.

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11 Creative Charity Fundraising Event Ideas

CauseVox

That’s why you should try incorporating more events into your charity’s annual fundraising plan. Charity events don’t just raise money for your charity, they also help to engage your supporters and bring publicity to your cause. Here are some of my favorite creative charity event ideas. Click to Tweet. Polar Plunge.

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How nonprofits can save money on marketing

Charity Village

How to save on photos, stock and video Getting the right visuals is essential… and expensive. Here are sites where you can download incredible royalty-free stock and videos, for free! Not many nonprofits have the budget for a photographer. Tip: Be detailed and patient with your search, and you’ll find what you’re looking for.

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Event & Auction Fundraisers Shine the Light on your Charity

Get Fully Funded

Events give people a reason to come out and support the cause and are the perfect backdrop to share how your charity makes a difference. Auction websites can offer detailed descriptions of auction items and many photos. Share the story of the cause and progress you have made through the written word, photos, and videos.

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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

You’ll also be able to add a special Donation sticker to Stories and Live videos and a “Donate”button to your profile, which will let users go directly from your content to a donation page. On its Instagram page, the nonprofit mostly publishes testimonials and photos from people who have received support.

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6 Practical Tips for Promoting Your #GivingTuesday Campaign on Social Media

Nonprofit Tech for Good

Regularly updating your cover photos can help alert followers for specific campaigns like #GivingTuesday. On the other hand, being overly simplistic or general with your hashtags like #givingtuesday, #philanthropy, #donate, #charity, etc won’t help much. 3) Include donation instructions in every post.

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Rethink, reuse, and repurpose: How to create more social media content with less work

Candid

Social media really is a team sport, so encourage staff to keep you in the loop about what’s going on and share content ideas as well as photos from events and work happening behind the scenes. You may get some blurry photos and ideas that don’t pan out, but tell them how to make it better next time and encourage their enthusiasm.