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Go MICRO And Improve Your Response Rates in New Donor Acquisition

Bloomerang

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. This means that fewer people are donating to charities, but those who do are giving larger amounts. For email, the key metric to review is your Open Rate.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be aware of key accomplishments, metrics, testimonials, and milestones. On behalf of your organization, investigate ways to receive money that the organization may not have in place already.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

And while that may sound low, it is double the rate of Facebook Pages. If your nonprofit is going to use LinkedIn Pages, then commit to posting a minimum of 2-3 times per week to maximize your click-through rate (CTR) and engagement. Compared to other social networks, LinkedIn Ads are expensive and the site spends your money fast.

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

Personalization has many benefits, from enhancing supporters’ experiences with your nonprofit to improving conversion rates and engagement. For example, acquiring new donors will help you grow your funding—money that you can then spend on helping beneficiaries. This data is the key to unlocking personalized experiences for your donors.

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How Should Funders Evaluate Charities?

Care2

The three powerhouses, Guidestar, Charity Navigator, and Better Business Bureau, that foundations, philanthropists, and donors use to seek out information and ratings about nonprofits released an open letter to the nonprofit and foundation world yesterday. Organizations also fear being penalized by some of the ratings services.

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3 BIG reasons not to build a Mobile App!

Whole Whale

But while it may seem tempting to toss your organization’s own time and money into that pool, what does it mean to build an app? App retention rates also indicate that most audiences will be churned through within months. Charity Miles. Of that time, roughly 88% of is spent on apps according to eMarketer reports. People spend 2.5

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Beyond the Venue: Innovative Platforms for Charitable Events

sgEngage

The event space for nonprofits has predominately focused on traditional walks, runs, rides, and galas, and while there is nothing wrong with these types of events, there are so many additional tools that charities can use to fundraise in unique ways. Storytelling is not new for charities, but the way we tell them can be!