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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. 1) Forget about organic, focus on ads.

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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

These include direct mail, phone calls and messages, and in-person solicitations. The Role of AI in Fundraising Utilizing AI in Charities At its core, AI in fundraising uses AI to analyze data. This many-sided approach lets charities operate more efficiently and effectively. It lets charities send targeted messages.

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Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)

The Fundraising Authority

What are their demographics (age, gender, location, industry, interests)? For example, you may run a non-profit that appeals primarily to older folks, people in the Jewish Community, or young professionals. See if you can figure out what donors are most likely to give to your charity. Where did they come from?

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5 Tips for Marketing Your Charity Golf Tournament Online

Nonprofits Source

When it comes to your charity golf tournament, a digital strategy is crucial for attracting golfers and selling sponsorships to make the event a success. Online marketing is not only cost-effective, but it expands your organization’s reach beyond traditional mailed invitations and posted flyers.

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Virtual Fundraising: 5 Tips for Moving In-Person Auctions Online

Nonprofit Tech for Good

electronically or via regular mail). For example, if you work at an animal shelter, ask local pet stores or boutiques for grooming gift certificates, dog and cat toys or pet sitting services. Include photos and examples of the impact supporters’ donations will have. 2) Select a site to host your auction.

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[ASK AN EXPERT] Can I Apply Simultaneously For A Corporate Grant And Sponsorship?

Bloomerang

CFRE, our very own Fundraising Coach , also known as Charity Clairity. For example: The Foundation has grant guidelines. For example, if pitching a sponsorship, what are your constituent demographics? How many people are on your mailing lists? At yet another juncture, it may translate to mental health programs.

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8 Tried-and-True (Secret) Individual Donor Fundraising Action Tips

Bloomerang

Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes). If they can’t come into the office, send them a bunch of sticky notes to write and mail back to you; insert these into the appropriate envelopes. Enclose tribute giving envelopes in mailed newsletters and/or annual reports.

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