sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). For example, if you discover your donor retention rate is falling, you can focus more time and resources on donor stewardship in the months leading up to GivingTuesday to boost retention.

Giving 119

Giving Retention Metrics Demographics 119

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52

Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Focus on optimizing donation channels for mobile.

Lesson 59

Lesson Fundraising Digital Test 59

Allegiance Group

FEBRUARY 27, 2024

Data Retention: Where GA3 would retain your data for 10 or more years, GA4 has a 14-month retention window — but only on certain types of data. Some questions you might ask in this process are: What traffic channels or sources lead to the best name acquisition? How far in various conversion funnels do users get?

Analytics 52

Analytics Google Fundraising Track 52

M+R

MARCH 19, 2021

We’ve been experimenting with using advanced analytics combined with creative testing to deliver the right message to the right audiences in the right channel—resulting in higher donor retention, cheaper acquisition, and a pretty excellent return on investment. Want to know more?

Audience 63

Audience Data Profile Demographics 63

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. Unlike your social media channels, you have complete control.

Donor 82

Donor Social Media Websites Content 82

The Modern Nonprofit

APRIL 18, 2023

choose appropriate channels Ensure you’re using the communication channels preferred by each audience segment. Mix up your channels: Remember, it’s key to focus on the channels your audience loves, but it’s also super helpful to have a variety of communication methods in your toolkit.

Guide 52

Guide Donor Fundraising Social Media 52

Neon CRM

NOVEMBER 14, 2023

Retention rates for recurring donors are much higher than their one-time counterparts—they often stick around for years! Step 6: Test the Process Before going live with your donation page, test the entire process from start to finish. Then test it again. Now, keep testing. Did it work?

Donation 52

Donation Gift Platform Nonprofit 52

Allegiance Group

JANUARY 23, 2023

And, like new donor acquisition and donor retention, donor re-engagement after a lapse takes effort. A series of letters, well-timed telemarketing efforts, and email reminders all work well for retention efforts. Use a multi-channel approach to re-engage lapsed donors Think beyond the appeal letter.

Donor 52

Donor Mail Retention History 52

Bloomerang

MAY 10, 2022

We’ll explore: How does donor stewardship impact donor retention? How does donor stewardship impact donor retention? Your donor retention rate measures how many donors continue to give to your organization over time. Your donor retention rate measures how many donors continue to give to your organization over time.

Relationship 93

Relationship Donor Build Tips 93

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. And, unfortunately, the reverse is also true—what seems like a minor drop-off in your mid-level acquisition or retention rates can create enormous drag on your revenue. . Finding your audience part 2: matching to digital marketing channels.

America 105

America Digital Audience Channel 105

The Science Behind Engaging your Supporters

MAY 15, 2019

To compensate for these changes in individual behavior, digital campaigners have had to up their testing and innovating game to new levels, and bite the bullet and send more email than ever before. Even through email messaging is consistently the best performing digital communications channel, email list churn is now at 14%.

Benchmark 81

Benchmark Digital Report Learning 81

Allegiance Group

FEBRUARY 14, 2023

From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% It should be noted that direct mail is just one channel to acquire new donors. year over year. in 2016 to 19.3%

Mail 52

Mail Donor Strategy Files 52

Connection Cafe

AUGUST 16, 2018

As you try different scenarios, remember to expand your engagement strategy through testing, risk-taking, and evaluation. Carnegie Museums of Pittsburgh utilized their resources to develop an innovative retention strategy. Technology is complex, so try not to get overwhelmed. Register today !

Museum 26

Museum Retention Conversation Rate 26

Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Achieve

JUNE 1, 2023

For example, you might test different Giving Tuesday email strategies or affinity month themes to see if donors respond better to certain appeals. Their retention rate. Understanding your most popular recruitment channels can allow you to focus your efforts more intentionally on those platforms. Your online donor retention rate.

Donation 52

Donation Donor Giving Demographics 52

NetWits

NOVEMBER 15, 2011

While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. – First year retention for multichannel donors was 51%. Test Your Donation Landing Pages. Online fundraising grew 34% and raised over $20 billion dollars in 2010 – Blackbaud. – Blackbaud.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

Pamela Grow

SEPTEMBER 14, 2023

Whether you’re a seasoned storyteller or you’re just beginning to test the waters, Julia Campbell’s book, Storytelling in the Digital Age: A Guide for Nonprofits , is a necessary guide. Before you deride print as old-fashion, know that print donor newsletters are the biggest contributors to legacy giving and retention.

Game 59

Game Fundraising Storytelling Press 59

Cloud 4 Good

DECEMBER 7, 2021

Now administrators can ensure new features are tested in a sandbox before being actively released to production when the organization is ready, rather than a predefined time determined by Salesforce.org. The product roadmap is now more focused on retention and activities that support that goal and all aspects of student support.

Education 59

Education Student Application Retention 59

Allegiance Group

JUNE 7, 2023

While nonprofit organizations should always actively recruit new supporters, you need to maintain a healthy balance between acquisition and retention. A 2022 Fundraising Effectiveness Project study found while overall fundraising grew by 2.25%, retention rates declined. Learn the best ways to acquire new donors through this channel.

Donation 52

Donation Practice Fundraising Gift 52

Bloomerang

NOVEMBER 16, 2023

This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. Test the text-to-donate process Test out the mobile giving process with your nonprofit’s staff or volunteers before promoting it to your full community.

Mobile 56

Mobile Guide Giving Fundraising 56

Qgiv

JULY 28, 2021

And if your data shows that you have a following of highly engaged supporters on your social channels, you can focus on using mobile to secure additional gifts from your followers. Then, try something new (like A/B testing), track your results, and learn what you can do to improve! Final Thoughts. Check out these additional resources!

Mobile 52

Mobile Question Data Help 52

Greater Giving

JULY 18, 2023

Communication preferences: Know which channels donors prefer being contacted on. Test out these strategies and see what else your team can come up with to fuel engagement over time. Leveraging donor data to power your stewardship efforts means you can boost donor retention and grow each donor’s lifetime value.

Data 98

Data Donor History Demographics 98

Nonprofit Tech for Good

JUNE 23, 2020

Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program. All that said, here’s some very useful advice on monthly giving programs from Funraise: Have a process in place for when credit cards expire and a well-planned strategy for monthly donor retention.

Practice 339

Practice Online Fundraising Nonprofit 339

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts. Online fundraising.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Qgiv

APRIL 10, 2023

Recurring giving is another feature to take into account as recurring donation increases donor retention. If you’re hosting a text fundraising campaign for the first time, make sure you run a few test text messages once you choose a fundraising platform. Make your messaging exciting for donors while keeping the focus on fundraising.

Guide 52

Guide Fundraising Platform Campaign 52

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Donor retention is the key to unlocking a successful fundraising strategy. A fundraising app that also prioritizes retention will go a long way in making it happen.

Org 80

Org Raise Tools Help 80

3rd Sector Labs

MAY 14, 2014

And we wonder why retention rates are falling, and why donor acquisition efforts fail too often. Then begin testing new targeted messages to reach targeted donor segments. What do to? Your donor database is a gold mine. And if you are like many of our clients, you have more than one. Study, re-think, revise. Learn more.

Analytics 170

Analytics Data Fundraising Database 170

DNL OmniMedia

MAY 25, 2022

We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. Donor Retention Rate.

Analytics 52

Analytics Org Adwords Metrics 52

Bloomerang

AUGUST 7, 2023

It’s the reason so many donor programs have retention rates representing three steps forward, two steps back. Usually, but not always, it will be relatively small; the donor doesn’t know you very well yet and is testing the waters. Do we know which communication channels these donors prefer? This can be any dollar amount.

Gift 70

Gift Donor Time Mail 70

CauseVox

JUNE 22, 2021

Learn the results of the 2021 Fundraising Effectiveness Project Donor Retention Deep-Dive with Steven Shattuck, Cheif Engagement Officer @ Bloomerang. Sure, you’ve heard the phrase “donor retention”, but how much do you really know about it? Do you know how to improve your donor retention? Join us for one or all sessions!

Digital 52

Digital Fundraising Social Media Grant 52

DNL OmniMedia

JULY 14, 2021

Running strategic tests. For example, A/B testing involves creating two forms of one document (and “A” and a “B”) then tracking responses to see which version had a greater impact. For example, A/B testing involves creating two forms of one document (and “A” and a “B”) then tracking responses to see which version had a greater impact.

Database 52

Database Software Template Nonprofit 52

Classy

JULY 14, 2021

They also measure retention to see how many return each year and what factors could play into increases or decreases. . Establish Communication Channels for Engagement. Test any slides your remote speakers plan to present, as sometimes the computer or browser will require updates to security permissions.

Virtual 105

Virtual Professional Marketing Fundraising 105

NetWits

DECEMBER 2, 2010

E-mail will allow you to try similar segments as you might use for a direct mail program, and allows you to test new segments at a low cost. Retention – the goal of this type of communication is to enhance an already existing relationship and to encourage ongoing loyalty. E-mail Schedules & Strategies.

email 149

email Marketing Mail Metrics 149

M+R

JUNE 22, 2021

M+R has been testing approaches on how to build a pipeline into a program, cultivate potential donors, and automate the process. In this session, we’ll explore some of the implications of this data—from deliverability to retention to segmentation. And we’ll answer all your burning questions about email and Benchmarks.

Benchmark 52

Benchmark Studies Digital Analysis 52

Bloomerang

JUNE 14, 2021

Once people walked toward online channels; today consumers are running towards them. . You need to test and learn quickly in order to move forward with confidence. A/B testing can help determine which language resonates and which does not. . Digital Transformation Action Steps. We’re in unusual times right now.

Digital 117

Digital Strategy Nonprofit Phase 117

Qgiv

OCTOBER 27, 2021

That helps significantly with donor retention! Not only do you gain a reliable revenue stream, your donor retention rate for monthly donors can be as high as 90%! Well, text fundraising is an easy way to add another revenue channel to your organization’s overall efforts. Take us for a test drive! Request a Demo.

Platform 52

Platform Online Fundraising Gift 52