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How to Improve Donor Retention

Allegiance Group

Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? Donor retention measures how many donors continue to give to your organization. Understanding what may have encouraged the first and subsequent donations is key to understanding retention.

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Donor Stewardship: Expert Tips to Build Strong Relationships

Bloomerang

The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. What is donor stewardship?

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How to Show Donors the Impact of Their Donations to Your Nonprofit

Nonprofit Tech for Good

Whether with an email or a text message (or even a phone call!), making donors feel appreciated goes a long way toward building long-lasting relationships. Nonprofit organizations can show donors the impact of their donations by linking dollar amounts to real-life outcomes on their websites, social media channels, and donation pages.

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Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters

The Modern Nonprofit

By nurturing the relationship established during the crisis, we can encourage one-time emergency donors to become regular contributors, thus ensuring a steady stream of support through monthly donations. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach.

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Digital Fundraising Guide: Ideas & Steps to Reach Your Goals

Qgiv

What makes online fundraising so effective and essential in today’s landscape is the fact that people are on their phones or online for a large portion of the day. We found that over 55% of people prefer to donate online, and 21% of people prefer giving through social channels, apps, or texts. Donor retention.

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Building Donor Relationships With Direct Mail In A Digital World

Kindful

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. This isn’t to say that the pendulum should swing all the way back, eschewing digital channels for an analog-only approach.

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5 Call-to-Actions for Your Nonprofit’s Donation Confirmation Page

Nonprofit Tech for Good

Once you’ve thanked your donors , you can add another call-to-action to the page that will encourage them to continue engaging with your organization and help build a lasting relationship. Make sure your website is mobile optimized for donors using their cell phones. 2) Encourage to Volunteer. 3) Send to Social Media.

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