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Earn More Giving Tuesday Donations with Multi-channel Marketing

Qgiv

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

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Fundraising Apps: 25+ Tools To Help Your Org Raise More

Bloomerang

With both nonprofit-facing and donor-facing technology, they make it easy to manage all aspects of your next event right from your phone. Communication with major donors frequently consists of phone calls and travel for face-to-face conversations. Cision’s objective is to help with every aspect of earned media for your nonprofit.

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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. That way, you can assess which pages are most popular for users who come via each traffic channel. Email remains one of the most valuable channels for nonprofit marketing and supporter engagement. eCommerce stores.

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Major Donors: How to Attract (and Keep) Them

CauseVox

Put simply, major donors are individuals who make the biggest donations to your org. She has a background in education and youth-serving orgs, especially grassroots org and small shops. Whether it’s through quarterly communications, your organization’s newsletter, or another channel, keep your major donors in the loop.

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Tech Across Your Org: Social Media Collaboration Across the NYC Elder Abuse Center

NTEN

The Center developed a Facebook Page , blog , a podcast , a Slideshare channel (with slidecasts), a Linkedin Company Page , and a private Delicious profile for internal knowledge-sharing. Though it seems like a lot of channels, it is manageable with shared responsibility.

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Facebook Live For Nonprofits: How Live Streaming Helped One Org Raise Almost $100K

Connection Cafe

Our Chief of Staff whipped out her phone and started live streaming their arrival on Facebook. If you are using a cell phone to do your live stream, consider using a hotspot or a wireless network to ensure you have the bandwidth needed to conduct your live stream. Also, invest in a mic for your phone. You can do this too.

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Are You Engaging Donors Effectively?

Care2

And, if you were surveyed on your donor engagement, would your org fall under the good, the bad, or the ugly? For 6 months in 2013, after making an online contribution, they tracked all interactions with these organizations through direct mail, online, and by phone. If they did, which channels did they use to reach out about it?