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Event Marketing 101 – Guide & Strategies

AccelEvents

When done right, events are valuable and can be an extremely effective marketing channel. . Hosting your event on a social media platform like Facebook or Twitter, or a video streaming platform like Youtube might make this more difficult, especially if you use those leads for an email marketing campaign. . Growth acceleration.

Marketing 119
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Bridge Conference: Social Media ROI: Mapping Metrics to Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. I still got heckled by skeptics (and on Twitter no less!).

ROI 78
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How to Market Your Event On A Budget

AccelEvents

If you’re an event planner and need to market your event, you might want to take advantage of some free marketing techniques that can really help promote your event. . Therefore, by putting your event on Youtube channels and podcasts, your name will continue to be out there and potentially viewed through evergreen content.

Marketing 105
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Twitter As Charitable Giving Spreader: A Meta Analysis

Beth's Blog: How Nonprofits Can Use Social Media

Last August, I saw the impact of Twitter's velocity first-hand with a fundraising experiment. Let's take a look at the brief history of fundraising on Twitter and lessons learned. I'm drawing from my experience using Twitter drawing and those of others. I was able to raise $2,500 in 90 minutes at Gnomedex.

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Using Peer Learning Strategies To Build A Network

Beth's Blog: How Nonprofits Can Use Social Media

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. Use of counting metrics. Increase reach on social media channels. Increase engagement on social channels.

Network 97
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Everything About Creating A Nonprofit Marketing Plan

NonProfit Hub

This technique is ideal for those faced with such a task for the first time and not knowing where to start and how to set goals. For example, Instagram requires a visual trigger, while Twitter implies short but informative text messages. This will allow you to get an idea of the direction you should choose. The Final Verdict.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. Focus on optimizing donation channels for mobile. Elements to include when studying techniques that inspire immediate action and applying those lessons: Analyze effective ad appeals – what motivates rapid response?

Lesson 59